Visionary Second-Generation Innovator with a First-Generation Work EthicEarly Foundations & Entrepreneurial Spirit
Born and raised in Australia, Jason Kencevski began his journey as a promising soccer player, achieving multiple Golden Boots and championships. However, after several serious injuries ended his athletic career by the age of 26, Jason redirected his focus towards business, a path inspired by his father, Peter, an Australian engine builder who founded Pete’s Performance Speed Shop in 1979.At 15, Jason started his first business, selling computers on eBay, which ignited his passion for sales. This early entrepreneurial experience laid the groundwork for his future endeavors in the automotive industry.Transforming Speedmaster
In 2005, Jason took over his family’s business, transforming Speedmaster with a vision to revolutionize the automotive space. He focused on expanding the company's online presence and innovating its brand, ultimately leading Speedmaster to become Australia’s number one online reseller of automotive parts by 2006.Jason's leadership propelled Speedmaster to global prominence, particularly in the USA, where he implemented a three-pillar strategy—Our People, Our Products, Our Approach—to maintain brand integrity and outpace competitors. Under his guidance, Speedmaster achieved significant milestones, * #120 on the Inc 500 Fastest Growing Companies in the USA, * 21 SEMA Awards over thirteen years* Australia’s #1 Automotive Aftermarket Brand.Global Impact & Industry Leadership
Beyond products, Speedmaster’s business model has been recognized for its operational excellence, with partners like Oracle NetSuite showcasing it as a case study. Jason’s forward-thinking approach has positioned Speedmaster as a leader not only within the automotive industry but also in the broader business community.Jason actively engages in elite business forums, global leadership councils, and advisory boards, where he contributes to thought leadership, industry networking, and collaboration. His commitment to fostering a culture of innovation and excellence extends beyond Speedmaster, as he strives to create opportunities for the broader community.Vision for the FutureJason envisions Speedmaster evolving into a legacy brand that resonates beyond generations. Guided by his three-pillar strategy, continually setting new benchmarks in innovation and quality.