Jason Yu
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Jason Yu Email & Phone Number

AVP, Digital Transformation at Manulife
Location: Toronto, Ontario, Canada 10 work roles 1 school
1 work email found @manulife.com 2 phones found area 416 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email j****@manulife.com
Direct phone (416) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
AVP, Digital Transformation
Location
Toronto, Ontario, Canada
Company size

Who is Jason Yu? Overview

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Quick answer

Jason Yu is listed as AVP, Digital Transformation at Manulife, a with 32968 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at manulife.com, phone signal with area code 416, and a matched LinkedIn profile for Jason Yu.

Jason Yu previously worked as Director, Lead Product Owner at Manulife and Senior Product Owner, Digital Self-Serve at Rogers Communications. Jason Yu holds B.Comm, Management from Rotman Commerce, University Of Toronto.

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Email format at Manulife

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{first}_{last}@manulife.com
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AeroLeads found 1 current-domain work email signal for Jason Yu. Compare company email patterns before reaching out.

Profile bio

About Jason Yu

Agile Product Owner experienced in evolving digital customer self-serve journey, improving customer satisfaction and retention, and increasing digital transactions for the millions of Rogers and Fido customers.

Listed skills include Marketing Communications, Leadership, Marketing, Management, and 13 others.

Current workplace

Jason Yu's current company

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Manulife
Manulife
AVP, Digital Transformation
Toronto, ON, CA
Website
Employees
32968
AeroLeads page
10 roles

Jason Yu work experience

A career timeline built from the work history available for this profile.

Avp, Digital Transformation

Toronto, On, Ca

Director, Lead Product Owner

Current

Toronto, Ontario, Canada

Jan 2022 - Present

Senior Product Owner, Digital Self-Serve

Toronto, Canada Area

Primary responsibilities include: managing an Agile Scrum team responsible for Rogers and Fido self-serve dashboards, account creation, and Store Locator. Managing a squad of 17 with three Product Owners.* Migrated multiple properties from an Angular JS platform to Angular 11, on-prem APIs to cloud, thereby reducing load time by over 50% and increased customer satisfaction by 16ppts* Reduced error rates dramatically, leading to a 99%+ system uptime* Responsible for multiple other launches, including enabling key partnerships with Apple and expansion into accessories* Managed the outsourcing of a new Store Locator, gaining additional flexibility for quick deployments

Oct 2019 - Jan 2022

Senior Manager, Digital Product Operations

Toronto, Canada Area

Primary responsibilities included: increasing system stability, capacity, and reducing technical-halting errors across all commerce and self-serve buy-flows for all products across Rogers and Fido. Managed a team of seven during my tenure in this role.* Increased total online transactional capacity by 113%, enabling a record selling period with no capacity related issues* Awarded two Ted Rogers Awards for my contributions during the launch of Rogers’ new Care Agent web-based system and spearheading the online contingency strategy* Managed the second highest engaged team in Digital (80% improvement in engagement score over a 2-year period)

Aug 2018 - Oct 2019

Manager, Digital Product Operations

Toronto, Canada Area

Primary responsibilities included: increasing systems stability of Rogers.com, reducing system errors of Rogers Wireless commerce buy-flows, interfacing between business and IT, and managing cross-functional teams to achieve goals in NPS, Likeliness to Recommend, and systems readiness. * Reduced system errors for New Activation and Hardware Upgrade by 59% and 40%, contributing to an increase in conversion by 798% for New Activation and 78% in Hardware Upgrade.* Redefined and trained colleagues on the team strategy for approaching system error detection and resolution, improving capabilities for Fido, Residential, and Help & Support portfolios.* Instrumental in the launch of the iPhone 8 and X, driving one of the years’ largest success stories.* Took the initiative to redesign the device reservation service articles and e-mail communications based on customer feedback.* 360 Feedback was rated 5/5 overall from peers and managers.

Apr 2017 - Aug 2018

Field Communications Specialist

Oakville, On

Primary responsibilities included: managing the Sales Operations website, leading the monthly priority meetings for the Parts and Service salesforce, and organizing the annual two-day conference with regional sales staff, various program stakeholders, VPs, President, and U.S. guests.* Launched a new Sales Operations Portal, closing the gap on permissions control and adding mobile access for improved usability for field staff* Created communication packages for field staff to address dealership questions with regards to e-mail database workflow between dealer systems and Ford systems

Feb 2016 - Apr 2017

E-Business Analyst

Oakville, On

Primary responsibilities included: managing the Ford brand websites (Ford.ca, LincolnCanada.com), and over 300 of the Ford Dealer network websites.* Increase of iPerceptions Satisfaction Index from 6.9 to 7.4 – the highest Canadian website automotive score participating in the iPerceptions program* Led the Canadian portion of the One-Ford Global website platform redesign* Spearheaded the following notable website improvements: Tax Stackable Incentives (recognized during Google’s ThinkAuto Conference), Search Inventory, Lincoln Automotive Financial Services, Certified Pre-Owned, WCAG 2.0 Level AA Certification, and CASL * Managed the launch, training, and promotion of two redesigned dealership consumer-facing website platforms with mobile support, as well as a Lincoln variant, with market share of over 75%* Lead the launch of the first ever Ford Employee Pricing / Lincoln Employee Pricing launch without customer payouts – previously the website was shut down on launch, and historical payments included several tens of thousands in consumer compensation

Apr 2013 - Feb 2016

National Consumer Experience Analyst

Oakville, On

* Reduced the margin of error of the $20M Customer Satisfaction Rewards program to $10K (previous errors were estimated at $200K), while reducing turnaround of final year-end cashback to Dealers by 1 month.* Proposed, priced, and administered a $1M pay-per-survey program in order to incentivize consumer centric behaviour from front-line dealership staff.* Lead the vendor selection process for a $2M consumer follow-up call centre contract.

Mar 2011 - Apr 2013

Freelancer

Jasonkyu.Ca

Toronto, Canada Area

Jul 2000 - Jan 2016

Marketing Analyst In Fleet Services

Mississauga, On

* Launched an initiative to standardize communication procedures which eliminated non-approved content and ensured a consistent tone across all end user-facing departments.* Coordinated the response and won the largest multi-million dollar proposal in company history. * Awarded the GE Impact! Award for performance and dedication on proposal reform. Notable improvements included redesigning the look and feel of written proposal, presentations, and packaging to match brand expectations (used as a best-in-class case example to other GE businesses), and implemented new software, saving 0.5 headcount.* Managed marketing, procurement, and logistics for GEFS’ largest event (Ride ‘N’ Drive 2010), featuring over 200 attendees including key clients, OEMs, and media.

May 2010 - Mar 2011
Team & coworkers

Colleagues at Manulife

Other employees you can reach at manulife.com. View company contacts for 32968 employees →

1 education record

Jason Yu education

FAQ

Frequently asked questions about Jason Yu

Quick answers generated from the profile data available on this page.

What company does Jason Yu work for?

Jason Yu works for Manulife.

What is Jason Yu's role at Manulife?

Jason Yu is listed as AVP, Digital Transformation at Manulife.

What is Jason Yu's email address?

AeroLeads has found 1 work email signal at @manulife.com for Jason Yu at Manulife.

What is Jason Yu's phone number?

AeroLeads has found 2 phone signal(s) with area code 416 for Jason Yu at Manulife.

Where is Jason Yu based?

Jason Yu is based in Toronto, Ontario, Canada while working with Manulife.

What companies has Jason Yu worked for?

Jason Yu has worked for Manulife, Rogers Communications, Ford Motor Company, Jasonkyu.Ca, and Ge Capital.

Who are Jason Yu's colleagues at Manulife?

Jason Yu's colleagues at Manulife include Hannah Girouard, Justin Croezen, Vicheth Hul, Sue Yap, and Karen Borden.

How can I contact Jason Yu?

You can use AeroLeads to view verified contact signals for Jason Yu at Manulife, including work email, phone, and LinkedIn data when available.

What schools did Jason Yu attend?

Jason Yu holds B.Comm, Management from Rotman Commerce, University Of Toronto.

What skills is Jason Yu known for?

Jason Yu is listed with skills including Marketing Communications, Leadership, Marketing, Management, Online Advertising, Social Media Marketing, Analysis, and Analytics.

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