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Agile Product Owner experienced in evolving digital customer self-serve journey, improving customer satisfaction and retention, and increasing digital transactions for the millions of Rogers and Fido customers.
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Avp, Digital TransformationManulifeToronto, On, Ca -
Director, Lead Product OwnerManulife Jan 2022 - PresentToronto, Ontario, Canada -
Senior Product Owner, Digital Self-ServeRogers Communications Oct 2019 - Jan 2022Toronto, Canada AreaPrimary responsibilities include: managing an Agile Scrum team responsible for Rogers and Fido self-serve dashboards, account creation, and Store Locator. Managing a squad of 17 with three Product Owners.* Migrated multiple properties from an Angular JS platform to Angular 11, on-prem APIs to cloud, thereby reducing load time by over 50% and increased customer satisfaction by 16ppts* Reduced error rates dramatically, leading to a 99%+ system uptime* Responsible for multiple other launches, including enabling key partnerships with Apple and expansion into accessories* Managed the outsourcing of a new Store Locator, gaining additional flexibility for quick deployments -
Senior Manager, Digital Product OperationsRogers Communications Aug 2018 - Oct 2019Toronto, Canada AreaPrimary responsibilities included: increasing system stability, capacity, and reducing technical-halting errors across all commerce and self-serve buy-flows for all products across Rogers and Fido. Managed a team of seven during my tenure in this role.* Increased total online transactional capacity by 113%, enabling a record selling period with no capacity related issues* Awarded two Ted Rogers Awards for my contributions during the launch of Rogers’ new Care Agent web-based system and spearheading the online contingency strategy* Managed the second highest engaged team in Digital (80% improvement in engagement score over a 2-year period) -
Manager, Digital Product OperationsRogers Communications Apr 2017 - Aug 2018Toronto, Canada AreaPrimary responsibilities included: increasing systems stability of Rogers.com, reducing system errors of Rogers Wireless commerce buy-flows, interfacing between business and IT, and managing cross-functional teams to achieve goals in NPS, Likeliness to Recommend, and systems readiness. * Reduced system errors for New Activation and Hardware Upgrade by 59% and 40%, contributing to an increase in conversion by 798% for New Activation and 78% in Hardware Upgrade.* Redefined and trained colleagues on the team strategy for approaching system error detection and resolution, improving capabilities for Fido, Residential, and Help & Support portfolios.* Instrumental in the launch of the iPhone 8 and X, driving one of the years’ largest success stories.* Took the initiative to redesign the device reservation service articles and e-mail communications based on customer feedback.* 360 Feedback was rated 5/5 overall from peers and managers. -
Field Communications SpecialistFord Motor Company Feb 2016 - Apr 2017Oakville, OnPrimary responsibilities included: managing the Sales Operations website, leading the monthly priority meetings for the Parts and Service salesforce, and organizing the annual two-day conference with regional sales staff, various program stakeholders, VPs, President, and U.S. guests.* Launched a new Sales Operations Portal, closing the gap on permissions control and adding mobile access for improved usability for field staff* Created communication packages for field staff to address dealership questions with regards to e-mail database workflow between dealer systems and Ford systems -
E-Business AnalystFord Motor Company Apr 2013 - Feb 2016Oakville, OnPrimary responsibilities included: managing the Ford brand websites (Ford.ca, LincolnCanada.com), and over 300 of the Ford Dealer network websites.* Increase of iPerceptions Satisfaction Index from 6.9 to 7.4 – the highest Canadian website automotive score participating in the iPerceptions program* Led the Canadian portion of the One-Ford Global website platform redesign* Spearheaded the following notable website improvements: Tax Stackable Incentives (recognized during Google’s ThinkAuto Conference), Search Inventory, Lincoln Automotive Financial Services, Certified Pre-Owned, WCAG 2.0 Level AA Certification, and CASL * Managed the launch, training, and promotion of two redesigned dealership consumer-facing website platforms with mobile support, as well as a Lincoln variant, with market share of over 75%* Lead the launch of the first ever Ford Employee Pricing / Lincoln Employee Pricing launch without customer payouts – previously the website was shut down on launch, and historical payments included several tens of thousands in consumer compensation -
National Consumer Experience AnalystFord Motor Company Mar 2011 - Apr 2013Oakville, On* Reduced the margin of error of the $20M Customer Satisfaction Rewards program to $10K (previous errors were estimated at $200K), while reducing turnaround of final year-end cashback to Dealers by 1 month.* Proposed, priced, and administered a $1M pay-per-survey program in order to incentivize consumer centric behaviour from front-line dealership staff.* Lead the vendor selection process for a $2M consumer follow-up call centre contract. -
FreelancerJasonkyu.Ca Jul 2000 - Jan 2016Toronto, Canada Area
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Marketing Analyst In Fleet ServicesGe Capital May 2010 - Mar 2011Mississauga, On* Launched an initiative to standardize communication procedures which eliminated non-approved content and ensured a consistent tone across all end user-facing departments.* Coordinated the response and won the largest multi-million dollar proposal in company history. * Awarded the GE Impact! Award for performance and dedication on proposal reform. Notable improvements included redesigning the look and feel of written proposal, presentations, and packaging to match brand expectations (used as a best-in-class case example to other GE businesses), and implemented new software, saving 0.5 headcount.* Managed marketing, procurement, and logistics for GEFS’ largest event (Ride ‘N’ Drive 2010), featuring over 200 attendees including key clients, OEMs, and media.
Jason Yu Skills
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Frequently Asked Questions about Jason Yu
What company does Jason Yu work for?
Jason Yu works for Manulife
What is Jason Yu's role at the current company?
Jason Yu's current role is AVP, Digital Transformation.
What is Jason Yu's email address?
Jason Yu's email address is ja****@****onto.ca
What is Jason Yu's direct phone number?
Jason Yu's direct phone number is +141627*****
What schools did Jason Yu attend?
Jason Yu attended Rotman Commerce, University Of Toronto.
What are some of Jason Yu's interests?
Jason Yu has interest in Teaching, Cooking, Emerging Technologies, Digital Art, Education, Music, Animal Welfare, Woodworking.
What skills is Jason Yu known for?
Jason Yu has skills like Marketing Communications, Leadership, Marketing, Management, Online Advertising, Social Media Marketing, Analysis, Analytics, Project Management, Marketing Strategy, Social Media, Direct Marketing.
Who are Jason Yu's colleagues?
Jason Yu's colleagues are Yan Francis, Sally Kwan, Bhavin Patel, Roshni Desale, Vu Xuan Lam, Candi Reid (Clemens), Spencer Ip.
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