Conceptualize creative design for print and web projects to establish a strong visual style and tone tailored for each project, specializing in small business & non-profit sectors.Create marketing & promotional suites, including branding, advertising, information graphics, reports & publications, brochures & posters, and social media.Design & build websites with social interactivity and multi-user accounts from wireframe to launch.Direct team of project managers, designers, and developers.Notable Clients: Sutton Group Realty Services, Boys and Girls Clubs of South Coast BC, Recycle BC, Vancouver Foundation, Go2 HR, Royal Canadian Air Cadets, Alongside You, Creative Options Regina, Alzheimers Society BC, Tapestry Foundation, Vancouver Queer Film Festival, Out on Screen/Out in Schools, Western Living Magazine & Vancouver Magazine, ScoutMagazine.ca

Responsible for the creation, production, delivery and evaluation of Marketing Communications strategies and materials for RHF School Program, RHF Ambassador Program, and other RHF initiatives. Coordinated national Canada 150 awareness campaign and launch of new RHF Accessibility Certification programConceptualize, research, write, and edit content for program curriculum, external presentations, annual reports, outreach campaigns, and other marketing pieces to promote and enhance the Rick Hansen Foundation profile and brand.Developed marketing material including online campaigns, editorial content, advertising, promotional & instructional videos, marketing & educational collateral, email newsletters, presentations, and trade show displays.Provide guidance and creative direction for project briefs, communications plans, branding, creative and media strategies.Developed key messages, graphic standards, and style guides to strengthen consistency of the brand across program and marketing materials. Directed project team of specialists, designers, and writers

Less Flapping, More Flying, Great Design.We are a boutique design shop, delivering compelling results. With over 10 years of experience, we can navigate through your uncertainty to achieve success.Whether it is branding, web or print, we design tools to get you there.

Oversaw all project aspects, from sketches to digital layouts, print production sourcing, and management.Maintained brand consistency for clients including Theatre Under the Stars, Quails’ Gate Estate Winery and Union Securities.(see http://www.cappelletto.ca for client list and portfolio)

Instructor in Graphic Design Department, courses in Visual Communication, Communication Layout, Design Studio (branding & identity) and Typography.

Instructor in Digital Design Department, 2D Graphics - Adobe Illustrator & InDesign.