Jason Leblanc Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

As Co-founder & CEO, I'm excited to build ILLI with an incredible team as we take the guesswork out of gifting. App launch coming soon!

Dallas-Fort Worth Metroplex

Dallas, Texas

As Director of Product for rewardStyle and LIKEtoKNOW.it, my focus has primarily been on product vision, strategy, and growth of our consumer and Influencer product lines. I’m proud to have been a leader in the company as we’ve shaped our industry and proven the value of our products. rewardStyle has driven more than $2.4B in online retail sales the last two years, but that wasn’t without strong leadership, many strategic roadmap conversions, and execution with our users’ voice front and center. • Worked cross-functionally to launch the LIKEtoKNOW.it consumer shopping app at SXSW and grew its registered users to over 1M in its first 9 months (end of 2017). With a focus on user acquisition and retention, we more than double its users to 2.6M by the end of the following year.• Elevated the profile of the LIKEtoKNOW.it app on the app store by increasing its rating from 3.3 to 4.9 stars with over 100K ratings and reviews from happy users, and secured several app store features from Apple.• Increased our Monthly Active Users (MAUs) by 134% from (Jan to Dec 2018), while maintaining a healthy retention rate, and more than doubled the app's revenue from 2017 to 2018 (138% YoY growth).• Led the team to be more data driven by implementing behavioral event tracking, user cohorts, and AB testing tools into our products and process. I developed a culture of regular testing and analysis of the analytics, then through practice the team began to make informed decisions that resulted in significant uplift in our metrics.• Worked with executive leadership to adopt an OKR goal setting framework along with more agile principles in order to increase the team’s productivity and respond faster to our user research and market data.• Planned and executed user research with our design team, and reviewed wireframes to ensure quality user experience and alignment with product vision and strategy.

Dallas, Texas

Working at rewardStyle since the very early days I had the opportunity to be a part of almost every product we brought to market. I worked with our co-founders and other leaders as we built the company from the ground up, and in 2017 we drove over $1B in GMV to our retail partners.• Worked with the Google shopping team to implement an experiment with our Influencers and their LIKEtoKNOW.it content • Onboarded a company we acquired in Sept. 2016 and led the team in implementing their tech as we built and launched the LIKEtoKNOW.it app only 6 months later• Mentored the Product and Design teams through big changes in our organization• Led the design team to create and implement a design system and component library, so that we could prototype faster, communicate better across teams, and deliver a consistent experience to our users

Dallas/Fort Worth Area

When I started at rewardStyle we were very new to the scene, and “Influencer Marketing" wasn’t a buzz word yet. As Lead Designer I helped build the brand and designed each of our products. As Product Manager I led the team in defining scope, product iterations, QA, and worked with business stakeholders to define go to market strategy.

Dallas/Fort Worth Area

I worked with several clients and startups through a Dallas based incubator program, Tech Wildcatters, to bring their ideas to life through UI and presentation design. I worked with founders to think through problems from their users’ perspective, and present their story effectively in their investor pitches.

Lafayette, Louisiana Area

Owned and operated a real estate firm focused in the rental market. Our focus was primarily in the digital online advertiser of rental property in the Lafayette and Dallas real estate markets. In addition to digital advertising we also represented renters and single-family and multi-family property owners through the leasing process.

Dallas/Fort Worth Area

I founded Creative Gurus with two other business partners with the primary mission to design and build digital solutions for our clients. One of our main differentiators was to ensure long term support and maintenance of our software solutions through our overseas staffing resources. We matched overseas resources based on the required expertise and budgetary goals of our clients. The company pivoted to focus primarily on our outsourcing solution, and I decided to move on to join rewardStyle - a promising startup at the time.

Lafayette, Louisiana Area

Rentology was the only rental listing service in Lafayette that combined all types of rental properties; from single-family homes to large multi-family communities. We gained good traction in our home state but struggled to expand beyond our boarders. Although it failed, Rentology was an incredible learning experience and has proven to be a strong foundation for me in life, both personally and professionally.

Lafayette, Louisiana Area

Representation of buyers and sellers in real estate transactions. Negotiate contracts and assist all parties in effectively meeting their real estate goals.

Lafayette, Louisiana Area

Served clients on a wide range of projects assisting with digital, branding, and print design. Most of my clients required the full service of consulting and ideation prior to execution of the actual project. In these early years of my career I learned how to hone my skills of negotiation, customer service, and business development in addition to my talents for design and project management.