Jason Hanson Email & Phone Number

Madison, Wisconsin, United States

Madison, Wisconsin Area

Madison, Wisconsin Area

Madison, Wisconsin Area

Madison, Wisconsin Area

• Manage the Listening Post and Quality Assurance programs with a focus on delivering customer experience insights to the operational leadership teams
• Established the Customer Experience Review to integrate customer data to inform and inspire business action
• Transformation quality assurance methodology from checklist focused to customer derived and process orientated
• Enhanced the Listening Post program by introducing additional tools such as text analytics, strategic data map and opportunity classification process to inform and influence operational leadership

Madison, Wisconsin Area

• Led the redesign of Consumer Sales reporting, which identified opportunities and provided guidance on key metrics to maximize sales
• Expansion of the Listening Post program to cover over 85% of operations and developed the process to close the feedback loop with customers who have an unresolved issue or had a low satisfaction experience

Madison, Wisconsin Area

• Co-lead cross-functional teams to recommend marketing solutions to meet business and product objectives through direct mail campaigns
• Develop and implement the annual Life, Medicare and AD&D product business plans through circulation decisions, developing and executing test strategies, changes to product priority, and integration of segmentation.
• Identified, analyzed, recommended, and executed business rules changes to create different contact strategies and changes to segmentation, which allowed CUNA Mutual to target new markets for growth
• Designed and implemented new strategy documentation to enhance communication between all functional teams that interact with direct mail campaigns
• Introduced the “Taguchi Method”, a design of experiment technique, which allows for multi-variable testing with optimum marketing investment

Dodgeville, Wisconsin Area

• Managed, trained and developed less experienced marketing analysts
• Led as project manager for the planning process redesign project
• Initiated, defined, implemented and analyzed test plans
• Developed and implemented marketing strategies to both optimize and improve profits by focusing on customer retention, reactivation and acquisition

Morton, IL

• Designed, tested and implemented inventory management systems, processes and enhancements to improve two automotive clients’ supply chain results
• Worked with both clients to customize their inventory strategy, targeting excess inventory reduction while maintaining and improving current service levels
• Managed service parts inventories by monitoring forecasts and replenishment plans
• Completed Certification as a six-sigma greenbelt

Mba, Finance

B.S., Industrial Engineer

Activities and Societies: Institute of Industrial Engineers, Outdoors Club, Intermurals

Education record