Jason Fonseca Email & Phone Number

Berlin, De

Berlin, Germany

Indonesia

• Building a digital product design studio. • Designing products from 0-1 & scaling existing products for international clients with works ranging from multiple industries.• Leading a team of designers, animators, product managers, and developers.Reach us out for design works → https://www.circlescreative.co

Jakarta, Indonesia

Design for To-Do, Event & Promo• Improved the To-Do’s product detail page location menu entry points through A/B testing resulting in 902% surge in unique clicks for accessing product locations, 43.6% boost in location map views, and 21.36% increase in clicks for accessing location guides compared to the previous month.• Led the on-going implementation of applying the best suited promo for user’s order across all product’s vertical (flights, hotels, to-do, etc) funnels before the payment page.• Redesigned the first responsive To-Do end-to-end flow alongside 4 other designers resulting in a 12.52% increase in conversion rate, averaging a 44.6% site performance improvement, 9% boost in SEO performance, and reduced future development time for feature improvements in the new responsive design.• Conducted comprehensive funnel analysis for To-Do vertical flows, identifying drop-offs and problems in order to propose targeted feature experimentation and data-driven improvements to address it.• Led the on-going project aimed to boost organic and non-organic monthly active-users, increasing monthly transacting users by collaborating closely with other UX researchers.• Engaged in proactive desk research to uncover opportunity gaps and conducted UX audits to identify and prioritize UX issues within the To-Do vertical, proposing their inclusion to be in the quarterly project prioritization roadmap planning.• Spearheaded the on-going To-Do passes project, offering users flexibility to explore multiple activities using a single pass during their travels.

Jakarta, Indonesia

Design for Payment & To-Do• Collaborated across companies with Blibli’s Design Team after the merger between companies in enabling Bliblipay across tiket.com & Blibli app resulting in 72,500 users activation, 95% payment conversion & 60% refund using the digital wallet.• Enabled the best suited promo features to help motivate and speed up users in completing their payment resulting in reducing the conversion time from 5 mins 51 sec to 3 mins 31 sec and increasing the overall payment conversion rate from 69,8% to 75,2%.• Led the redesign of tiketLive, the live-streaming features to provide a better live-streaming viewing and recommendation experience for users incorporating usability testing and user research during the process.• Designed a self-redemption method which allows users to redeem users on-site with 45 partners, generating IDR 604 million GBV and 4,687 total tickets redeemed during launch.• Introduced the login-required feature for specific products leading to a 34% increase in new registrations during the feature’s initial launch.• Conducted the framework thinking method class on the first external tiketDesignSchool event to 292 participants to enhance their understanding of turning abstract to concrete in the design process.• Mentored 21 product design interns to the framework thinking method during their internship to help them transform abstract insights into concrete ideas during their design process.• Facilitated workshops with UX researchers to help gather insights and design proposals for experimentation (A/B testing) for the product team.• Developed a comprehensive design handbook to standardize design processes, improving knowledge sharing, communication, negotiation, collaboration, and alignment with stakeholders.

Jakarta, Indonesia

• Involved in the entire design thinking process for Digital Wallet, Gift Card & Wishlist features design project.• Designed a new responsive pro-hire career site landing page to help HR differentiate talents, overcome mixed database, and increase candidate’s application experience. tiket.com/careers/best-talent• Contributed in a collaboration with an affiliate e-commerce company in the ideation process of a centralized digital wallet that can be used in both platforms.• Translated product visions and requirements given by Product Managers as well as considering complex cases then transforming it into an hi-fidelity, intuitive, rich, user-centered and pixel-perfect designs with a meaningful end-to-end experience.• Collaborated with UX Researchers in conducting multiple researches such as usability testing, workshops and user interviews to empathize with users and gather insights in order to validate hypotheses and design solutions.• Created research & design frameworks to help validate and guide the design process.• Constructed decks and rapid prototyping then showcasing it to stakeholders including BOD, SVP of Product Design, and cross-vertical teams.

Indonesia

• Searched ideas, copywriting & designed FounderShaper's social media content.• Created promotional campaigns & marketing plan for FounderShaper's program in their social media which achieved a total of 5854 reaches & 6446 impressions within 4 months.• Designed program proposals, presentation slides, and digital visual content required.