Recruited to develop and execute the US strategic growth plan via Anheuser Busch InBev wholesaler network with integration across internal divisions.Manage strategic planning and marketing plan across business entities.Oversee and communicate brand objectives, strategy and plan throughout entire three-tier system (brewery/Field Sales, wholesaler and retailer).Measure and grow brand equity (image and health measures).Evaluate sales performance (volume, margin and distribution) with cohesive developed action plans to address performance gaps and opportunities.Provide support for key selling markets within the United States.Advise brand platform development of US digital content and marketing teams.

Recruited to oversee the growth and development of the new Lifestyle Marketing division for a fully-integrated sports and entertainment marketing agency.• Developed overall marketing strategy for new and existing clients including Anheuser-Busch, Coca-Cola, EXOS, Powerade, KIA Motors, Georgia Lottery, Georgia Crown, Gildan, IHG, and Popeyes.• Built additional opportunities through client loyalty.• Negotiated and produced all client contracts with multi-year management fulfillment.• Connected brands to new consumers through sponsorship negotiation, activation and sampling.• Served as Account Executive and Supervisor for multiple event teams on high visible key business & sports projects including: 2015 Bud Light SEC Championship Game, 2015 Bud Light Down South Tailgate, 2015 Anheuser-Busch Regional Wholesaler Meeting, MELT Culinary Tailgate Tour, and Coca-Cola Sports Marketing Symposium.• Oversaw incentive planning, execution and activation.• Executed creative proposals, visual demos and RFP presentations.

Selected to pilot and roll-out new regional channel marketing initiatives to grow sales, distribution, and market share.• Provided leadership and direction to a team of 10 sales and marketing professionals with an annual budget of $35 million to develop, communicate, and execute national/regional/local marketing/media plans and generate ROI.• Expanded previous Geographic Marketing responsibilities to pilot inclusion of trade/channel marketing programs to grow sales in small format, large format, and on-premise channel, venues, and special events.• Successfully piloted and rolled-out the Region Trade Marketing structure to all U.S. business units.• Worked closely with 100+ wholesalers in the Region to generate sales of 14 million barrels of beer annually.• Improved market position and sales results through facilitation of strong cross-functional communication, utilizing data and consumer insights to identify category opportunities and performing analyses to uncover and address trade gaps.• Worked with multiple agencies on development of above-the-line and below-the-line branding activation with hyper-local market customization of retail strategies, and cross-promotional activities with other CPG brands.• Developed effective relationships to drive business with key retailers including Publix, Walmart, Winn Dixie, Kroger, Total Wine & More, ABC Liquors, The Pantry, QuikTrip and RaceTrac.• Negotiated, planned and activated brand partnerships and sponsorships with: NFL, MLB, NBA, and NHL teams in the Southeast region.• Managed partnerships with Daytona International Speedway, Talladega Speedway and Live Nation properties, • Activated 200+ special events/yr. including Daytona 500, NCAA Final Four (Atlanta 2013), NBA Championship (Miami 2012, 2013, 2014), MLB Playoffs, Music Midtown (Atlanta), Hangout Music Festival (Gulf Shores), The Players Championship, PGA Championship and other PGA events.

Promoted and relocated to lead the Southeast Region’s marketing, media and sponsorship programs.• Managed strategic planning, development, communication and execution of marketing and promotional programs to promote the A-B brands in the states of Florida, Georgia, Alabama and Mississippi with a $12 million annual budget.• Led a team of 6 Geographic Marketing/Media Managers to create local plans to support geographic strategies.• Built relationships and key marketing partnerships with professional sports teams, venues and special events.• Successfully activated national brand and regional programs, negotiated and executed contracts, leveraged media buys with event activation, merchandised and activated on-site consumer interaction and managed incentive programs.

Promoted and relocated to create and execute marketing programs, media, sponsorships, and special events.• Led A-B brand marketing in the states of Oregon, Washington, Alaska, Colorado, Utah, Wyoming, Montana, Idaho and New Mexico by successfully negotiating, executing contracts, leveraging media buys and activating programs. • Facilitated communication of brand strategies and collaboration between Field Managers, Key Account Managers, Wholesalers and Busch Media to manage the execution of local, regional, and national brand and retail programs.• Developed relationships and created opportunities with key decision makers and marketing partners/organizations to connect with a diverse consumer base through retail trade, media, special event and sports marketing programs.• Negotiated and executed sponsorship and activation of local sports properties including NFL Denver Broncos, Seattle Seahawks; NBA Denver Nuggets, Portland Trailblazers, Utah Jazz; NHL Colorado Avalanche, MLB Seattle Mariners; University of Oregon; University of Washington; University of Denver. • Created event and venue sponsorships with high profile partners including Vail Resorts, Aspen Ski Company, Intrawest, Crested Butte, Telluride, The Canyons and Park City Ski Resort.• Managed and executed programming to support major special events including Aspen Food & Wine Classic, Sundance Film Festival, Seafair, Mile High Music Festival and Democratic National Convention.• Monitored and tracked brand and event performance and ROI.

Promoted and relocated to lead pricing actions and provide sales analytics to support decision making.• Facilitated and managed region pricing initiatives, plans, and price promotions calendar at the region office for 8 Northwestern states with 80+ wholesalers, working closely with the Region V.P. to optimize sales and profitability.• Managed and provided recommendations on revenue management, profitability enhancements, and marketplace competitiveness; built revenue plans to deliver company earnings targets while maintaining brand equity.• Provided analytical support, reporting, and ad-hoc analysis to Region V.P.’s and Sales Directors as requested to identify sales opportunities and wholesaler performance; developed action plans to address issues and solutions.

Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts.• Provided leadership and direction to 7 wholesalers in Central/Northwest Indiana, and the Chicago MCA to maximize distribution, sales, and market share in a territory consisting of 5,000+ accounts selling 15 million cases annually.• Conducted regular market visits to communicate region priorities, manage the Wholesaler Performance Review process, develop pricing plans and selling strategies, and ensure compliance with the Wholesaler Equity Agreement.• Coached wholesaler personnel on performance goals, identified sales opportunities, set account-level objectives, developed custom programs, monitored competitive activity, implemented pricing plan and ensured retail execution.• Led the implementation and execution of national, regional, and local experiential marketing plans and special events.• Consistently met and exceeded sales trend goals in high-volume, high-profile markets with varying challenges.

Promoted to coordinate brand and local marketing programs in Denver, with a $3.0 million overall budget.• Served as Brand Manager for the test market rollout of Michelob ULTRA, working closely with brand teams in St. Louis and other test markets, which subsequently led to one of the most successful national roll outs in company history.• Planned and activated special events for the high-end brands in partnerships with NFL Denver Broncos, NBA Denver Nuggets, MLS Colorado Rapids, Colorado Winter Resorts, Mile-High NHRA Nationals and Cinco de Mayo Festival.

Recruited to execute retail promotional plans and promoted to manage a sales route consisting of 75 accounts.• Executed the sales process for the entire A-B portfolio on the highest volume urban/suburban sales route in Denver.• Called on the largest off-premise independent account in the U.S.; ranked #1 out of 40 sales reps. for incentive dollars.