Jason Oyer Email & Phone Number

Portland, Oregon, United States

Portland, Or, Us

Chicago, Il, Us

In my recent roles as a Marketing Automation Manager which was a remote position, I took the lead in driving the development and enhancement of Syntellis' Marketo instance and MarTech stack. I worked closely with our digital team, digging into monthly email statistics, and presenting insights that empowered the team to plan future actions. I also orchestrated the creation and seamless integration of Email, Event, and Webinar campaigns in Marketo, ensuring precise tracking as they synchronized flawlessly with Salesforce.Key Accomplishments:►Crafted cost-effective virtual event program template in Marketo and enabled Syntellis to host three virtual user conferences on ON24 for future usability.►Overhauled stale Marketo nurture for Higher Education audience and implemented dynamic two-email drip based on lead scoring with emphasis on driving SDR meetings.►Utilized robust arsenal of tools, including ZoomInfo, PathFactory, On24, Knak, Drift, 6Sense, and Wrike to optimize marketing efforts.

Chicago, Illinois, Us

My role as a Marketing Operations Specialist involved closely monitoring the lead pipeline and offering valuable insights. I was also responsible for ensuring and meticulously maintaining marketing compliance with global data privacy regulations. I oversaw and meticulously fine-tuned Hologram's Marketo instance and MarTech stack.Key Accomplishments:►Incorporated Drift and ZoomInfo with Marketo and Salesforce, executing precise chat routing to SDRs, establishing Salesforce campaign to monitor Drift's ROI, and enhancing Hologram's communication capabilities.►Enhanced lead scoring mechanisms for more effective targeting and prioritization.

Westminster, Co, Us

As part of the team, I regularly delivered both recurring and ad-hoc analyses to strengthen our marketing and lead development teams. In addition, I took charge of designing and managing recurring reports and dashboards to ensure stakeholders remained well-informed. To enhance our marketing capabilities, I successfully implemented Bizible, adding an extra layer of efficiency to our operations. I played a crucial role in the purification and maintenance of marketing reporting tables and databases.Key Accomplishments:►Assisted in support of marketing automation platform (Marketo), collaborating with global team of demand generation managers to set up quality-assure programs.►Steered creation of actionable reporting, analysis, and core metrics integrated into dashboards, allowing marketing teams to increase performance across channels.

Westminster, Colorado, Us

My responsibilities extended to preparing and presenting regular reports on our lead generation and qualification efforts, highlighting essential Key Performance Indicators (KPIs) and conversion rates to keep the team well-informed and aligned with our goals. I played a pivotal role in streamlining the qualification and processing of all sales opportunities stemming from our inbound activities, which encompassed online Requests for Information (RFIs), partner referrals, paid lead sourcing, and web chat interactions.Key Accomplishments:►Curated repository of up-to-date and pertinent content for outreach platform to support marketing department.►Controlled management of paid lead sources to coordinate procurement and routing of paid leads with precision.

Westminster, Colorado, Us

I collaborated with both the marketing and sales teams to ensure our lead-generation efforts were in perfect alignment with our broader business strategy. I actively participated in the evaluation of lead quality and provided valuable feedback while also suggesting actionable recommendations for further improvement.Key Accomplishments:►Assessed and qualified leads to determine suitability as potential customers.►Recognized and generated new sales opportunities through various channels, including outbound prospecting, email campaigns, and social media outreach.

Seattle, Us

Bachelor'S Degree, Organizational Communication

Associate Of Science (A.S.), Pre-Engineering