Jason Pennypacker Email & Phone Number

Orlando, Florida

Orlando, Florida

In January 2016 Chisano Marketing Group became 78Madison. Same great staff, with a transfer of ownership 2 years ago and a new name this year.As account supervisor my role includes just about everything but mostly...Oversee Marketing Strategy on all accountsBuild and maintain marketing plans and initiatives for clientsOversee creative development of.

• Develop and manage marketing plans and initiatives
• Develop creative strategies and media plans
• Manage and oversee creative team on projects
• Monitor track and evaluate all forms of media and marketing
• Develop and manage marketing budgets for clientele
• Clients include: Downtown Disney Resort Area Hotels, Carsmetics Franchises Inc., Royal Oak Homes, Ocean Reef Club, American Pie Council

• Developed marketing strategies to obtain clients and promote brand awareness
• Developed and maintain new client relationships
• Designed and managed portfolios of international stocks and bonds
• Developed database solutions to help streamline processes

• Trading firm specializing in trading of US Treasury futures.
• Traded financial derivative products in a high frequency environment
• Derived strategies from various technical analyses along with detailed market analysis on issues to identify root cause, process risk and profit potential

• Traded various financial products to exploit arbitrage opportunities
• Derived strategies from various technical analyses and underlying market trends

• Responsible for business development strategies
• Developed marketing strategies to obtain high net worth clients
• Built financial plans for individual investors
• Managed retirement plans for small business
• Managed individual portfolios and researched equity positions

• Implemented a company brand designed to promote the multi-faceted business aspects of iverCity to a worldwide market
• Responsible for business development including sponsorship alignment, contract development, strategic planning and client/vendor relations
• Managed existing sales and marketing team and assisted them in achieving goals
• Built database of research; analyzed and tabled data
• Led creative and art direction on iverCity.com website development
• Managed vendor relations and office staff

• Coordinated public relations and marketing efforts for clients
• Wrote news releases and ad copy for clients
• Coordinated purchasing of national media
• Participated in creative development of advertising campaigns
• Developed and pursued potential agency clients
• Clients included: Suzuki Marine, Penn Reels, Costa Del Mar Sunglasses, California Litho, Teleflex, Marinco AFI

• Developed and administered aggressive marketing strategies for clients
• Supervised print production of accounts
• Purchased and negotiated print media
• Participated in creative idea development
• Developed and pursued potential agency clients
• Clients included: Arnold Palmer Golf Management, Disney’s Town of Celebration, Disney Sports, Orlando Predators, Muscato, Orlando Sentinel, Celebration Hotel

• Organized and administered event operations
• Served as liaison between corporate sponsors and the Predators
• Coordinated team activities

• Scheduled, budgeted and maintained cost of productions
• Coordinated national advertising and promotional campaigns
• Served as liaison between production company, advertising agency and client
• Projects Included: Alan Jackson Music Videos, American Automobile Association (AAA), Bass Pro Shops, Correct Craft, Outboard Marine Corporation, Suzuki Marine

B.S., Marketing

Activities and Societies: Pi Kappa Alpha FraternityBS Marketing

Bachelor'S Degree, Marketing