- Plan and execute multi-channel marketing strategy for conversion-driven results. Decision-maker for customer acquisition and brand building from SEM, paid/organic social, email, display/native advertising, affiliate, influencer networks, pre-roll/video, and mobile app channels.- Owns P&L management for all digital channels that contribute to a double digital million-dollar annual budget, portfolio managing to maximum exposure and ROI.- Decreased CAC 25% by leveraging CRM and conversion data through API integration to optimize targeting with improved custom and look-alike audiences.- Conduct CRO Audits; analyze customer journey performance, content/copy, site logs and usage data to improve UI/UX and to determine why a visitor didn’t become a customer --Then fix it- Maintains a robust rolodex of solutions, agencies and freelances within DSP, programmatic solutions, exchanges and ad platforms with our largest partners in acquisition: DV360, Google, Bing, TikTok, Facebook, Verizon Media, AOL/MSN, Criteo, Taboola/OutBrain, Rakuten Linkshare and various advertising/creative and other programmatic agencies- Created reporting and benchmarks standards for my team to monitor annual goals and provide forecast updates to stakeholders to evaluate channel performance.- Increased accounts opens 17% with new partners within influencer and prospecting email networks by negotiating terms for CPA deals below our average CPA.- Increased account opens 60% in just 2 quarters of being hired by structuring a tiered commission structure for a major affiliate network and launching in-house native, social and search channels.

New Customer Acquisition- Responsible for New Customer Acquisition for paid Marketing Channels (including PLA, Search, Programmatic/Display, Affiliates, and Prospecting Email) to a blended portfolio COS/ROAS goal adhering to profitability. Optimizing channels using Rev-Share, CPA and CPC bidding strategies.- Implemented Rakuten.com's PLA program in 2012. The account booked 25% total site revenue within 2.5 months. Transitioned data feeds for Google Shopping ready in April 2014. Program is designed and run to be a profitable marketing channel.- Managed prospecting email campaign overseeing segmentation, delivery, audience management and unsubscribe list.- Successfully steered marketing channels through the difficulties related to the domain change from Buy.com to Rakuten.com in Jan. 2013.- Project manager for Shopping Campaign transition, DoubleClick and Channel Intelligence integrations, organizing IT projects through the on-boarding process.- Manage the relationships with Google, LinkShare, Bing, DoubleClick, Channel Intelligence and Hitwise as the Day-to-Day contact for the accounts.- Monitors Google Analytics and Google Webmaster Tools for SEO data looking for opportunities and/or threats/issues that affect page rank.- Constructs benchmarks and forecasts monthly sales for paid marketing channels based on a revolving total site forecast for booked sales; monitors channel performance using KPIs to contrasts to reach accurate forecasts and spend.- Provides cross-sectional support within and between departments to ensure the best possible marketing solutions and the KPIs adjacent departments are being met.- Project manager that designed and executed a new CMS layout design for a more relevant Search LP utilizing IT and CWD resources. The design was later scaled to be included as our primary auto-populating page for category/sub-category pages that were not being actively merchandised.- Create performance reports using BI and analytic tools.

• Co-manages a Google AdWords account with a $300K monthly spend and over 200 campaigns • Effectively builds campaigns using keyword generation research, and multi-level optimizations• Has built and continues to solely optimize daily 30+ campaigns that collectively spend $4500/day with a 22% ROI and a 3.75% CTR.• Recognized on my team for the largest improvement to a previously low-yielding adgroup. Improved its spend from $60 to $1500 a month and maintained a 27% ROI for 6 months.• Writes and refines text ads based on conversion rate and data from multivariate testing• Designs display ads using Photoshop and optimizes placements bids on the display networks• Skilled in Microsoft Excel for pivot tables manipulation, lookups, and large data trend analysis

· Provided sales analytics, discovering meaningful patterns in purchase orders up to $100k. · Consulted and administered purchase orders, lease and license agreements.· Quickly became effective using both the Verizon and the Cisco’s web interfaces· Held responsible for the organization and timely execution of a designated client territory· Constructed data manipulation and analysis in Excel to provide conditional formatted for reports