Contributions:Convinced leadership to expand CVS Caremark contract to include MinuteClinic as a point-of-care channel resulting in an average costs savings exceeding 45% for same care delivered via partner PPO visit. Spearheaded 2022 Member Analysis review which defined revenue by region, revenue share by program, share of programs by age cohort, retention (ToP) and other metrics utilized as future program performance KPIs.Geomapped 80% of 9k+ active UHSM programs by Region/DMA to visualize key areas of member acquisition and revenue generation/gaps. Metrics include DMA member counts, total contribution $, retention (ToP), etc.

Stewarded the go-to-market execution for engine management product lines extension for the category leader in thermal management products. Responsibilities included management of three product categories with more than 2,700 SKUs, ongoing catalog data development, product technical support, product quality validation, sales team product training and customer opportunity support.

Led cross-functional team communication, team training support and campaign reporting for the Marketing Call Center (MCC). MCC is responsible for revenue generation exceeding $5 million annually through multiple online lead rescue and owner retention programs.

As the lead product specialist, co-developed MY14 collateral messaging strategy and digital extension initiative based on Maritz 2012 NVCS research to insure messaging alignment with consumer primary/secondary purchase reasons. Insure technical accuracy and image product correctness for all collateral developed.

Contributions:Day-to-day lead on consumer research and persona development project which leads into a full redesign of AutoZone Pro commerce platform with marketing and ALLDATA subscription product integration.Part of the team that launched a test for AutoZone’s first commercial loyalty program, ProVantage Rewards, on autozonepro.com.Led implementation of the first data-driven sales promotion effort in support of ProPower battery line. Campaign generated 144 new accounts and 856 new EO credentials in under 60 days on autozonepro.com.

Initial responsibilities include assisting in the transition/implementation of new agency-wide Digital Asset Management System (DAMS) and Content Management System (CMS) for HMA’s website. Responsible for review and product correctness assessment of imagery within DAMS vehicle image catalogs. For hyundaiusa.com, engaged in content entry and part of the team performing pre-release QA for MY13 changeout and scheduled maintenance updates.

Supervised two direct reports in the daily management of VW.com website, including: Strategy development, co-authoring annual site roadmaps, new function integration, social media extensions and partner agency support efforts.Contributions:Led the team’s nine month development effort to integrate online inventory search functionality within VW.com which was only the second OEM to offer searchable inventory for new and pre-owned vehicles and first to feature concurrent search for up to four vehicles. Managed the development of three 2012 Beetle New York Auto Show debut videos for the VW blog network which have generated more than 540,000 views since April 2011.Led the team’s three month development effort for the safety experience within a new brand-focused online initiative, “Why VW”. Managed the launch of the VW pre-order program which allowed 600 consumers to reserve a limited edition 2012 VW Beetle online. Fulfilled all 600 orders within a 90-day period.

Managed strategy, execution and campaign performance analytics (via Engage and Omniture) for all Honda Powersports e-mail marketing, paid search and scooter line advertising.Contributions:Increased Honda Powersports’ commitment to e-mail marketing from 32 to 54 e-mails in 2010, including post-sale accessory marketing efforts. Maintained open rates above 30% and average campaign CTRs of .11% in 2010.Oversaw execution of 32 e-mails (1.3MM total delivery volume) across 10 product categories with campaign open rates exceeding 34% and campaign CTRs above .15% in 2009.Managed Honda’s first online campaign for scooter products which included 4 unique branded content “webisodes” co-developed with Mevio.

Responsible for developing the internet strategy for Dailey's client roster including Honda Powersports (Motorcycles/ATVs/Watercraft), Nestle, Cunard/Princess Cruise lines and Dole Fresh.

Part of the Account Planning team tasked with defining key product features and consumer benefits for creative strategy development of Mitsubishi Motor's advertising efforts.

Planned co-op online media for Best Western Hotels in Northwest Region, Best Western NASCAR Promotion and Las Vegas Convention and Visitor Authority online campaigns.Best Western account was $10MM annual in total online media spend.

Automotive Subject matter expert supporting all messaging activity and accuracy across the full line of Mitsubishi vehicles across OEM website, e-mail and display advertising campaigns.

Managed the strategy, development and launch implementation for an online order system for this $40 million automotivie parts distributor.

First product marketing manager for this early stage, internet based payment system innovator. Now pursuing mobile transactions space.

As the PMM, was responsible for leading the interface design and data integration efforts which included DMS sourced vehicle inventory from dealers and FSBO listing from newspaper partners.CONTRIBUTIONS:- Launched 20 partners markets ontime and in budget- Convinced management to perform pre-launch usability testing to insure the interface the team developed met user needs- Wrote 12 years of data normalization tables to insure 90% search accuracy benchmark