Manager, Strategic Products
Current- Direct a range of product initiatives to advance the market position and improve marketing operations for this national insurance carrier. Key Accomplishments:
- Reduced operating cost through product leadership of a sophisticated paperless delivery solution, which included an integration with HubSpot to support demand creation campaigns and enable engagement analytics.
- Improved customer engagement through product leadership of a market-leading, digital offering catered to… Show more Direct a range of product initiatives to advance the market position and improve marketing operations.
- Improved customer engagement through product leadership of a market-leading, digital offering catered to small business owners, including leading the development and launch teams responsible for branding, platform.
- Delivered cross-functional CX mobile strategy to senior management by utilizing a fact-based approach with focus on market research.
- Implemented marketing automation by architecting the data integration between the sales database and HubSpot, leading development of in-app messaging, and designed solutions for automating sales follow-ups and.