Direct a range of product initiatives to advance the market position and improve marketing operations for this national insurance carrier. Key Accomplishments:• Reduced operating cost through product leadership of a sophisticated paperless delivery solution, which included an integration with HubSpot to support demand creation campaigns and enable engagement analytics. • Improved customer engagement through product leadership of a market-leading, digital offering catered to… Show more Direct a range of product initiatives to advance the market position and improve marketing operations for this national insurance carrier. Key Accomplishments:• Reduced operating cost through product leadership of a sophisticated paperless delivery solution, which included an integration with HubSpot to support demand creation campaigns and enable engagement analytics. • Improved customer engagement through product leadership of a market-leading, digital offering catered to small business owners, including leading the development and launch teams responsible for branding, platform development, UI/UX, content development, marketing communications, and analytics.• Delivered cross-functional CX mobile strategy to senior management by utilizing a fact-based approach with focus on market research.• Implemented marketing automation by architecting the data integration between the sales database and HubSpot, leading development of in-app messaging, and designed solutions for automating sales follow-ups and reactivations. Show less

Charged with product line contribution as a business unit, increasing profitability of existing products and developing new products for this global tourism photography company. Built products from existing ideas, and developed new ideas based on industry experience and contact with customers and prospects. Created a robust strategy to drive revenue through product innovation, positioning, pricing, promotion, and overall consumer experience.Key Accomplishments:• Reduced product cost… Show more Charged with product line contribution as a business unit, increasing profitability of existing products and developing new products for this global tourism photography company. Built products from existing ideas, and developed new ideas based on industry experience and contact with customers and prospects. Created a robust strategy to drive revenue through product innovation, positioning, pricing, promotion, and overall consumer experience.Key Accomplishments:• Reduced product cost by 40% for key regional product, through alternate sourcing, materials optimization and terms negotiation.• Reduced tooling costs and time-to-market through an 80% consolidation and standardization of products.• Introduced several key technology products to drive conversion and improve market position.• Drove significant business efficiencies through process introduction and process redesign. Show less

Primary executor of business applications strategy for owner/operator of thirteen of the nation’s premier motorsports entertainment facilities and promoter of motorsports-themed entertainment activities with key focus areas in consumer applications (ticketing, food and beverage, CRM, campaign management) and overall consumer data strategy (data warehouse and data analytics/business intelligence). Executive role championing change throughout the technology organization as well as the corporation… Show more Primary executor of business applications strategy for owner/operator of thirteen of the nation’s premier motorsports entertainment facilities and promoter of motorsports-themed entertainment activities with key focus areas in consumer applications (ticketing, food and beverage, CRM, campaign management) and overall consumer data strategy (data warehouse and data analytics/business intelligence). Executive role championing change throughout the technology organization as well as the corporation as a whole, providing visible improvements and tangible return on investments. Lead teams responsible for architecting, designing, building and operating business applications.Responsibilities:• Lead business applications directors to establish and support organizational goals, products and services especially in areas of software development lifecycle, planning, requirements, specification and project management• Lead the ongoing effort to evolve company technology best practices, application development standards, service level agreements, and other standards for tools, processes, qualification and training of technical staff• Review and recommend major capital expenditures and manage departmental operating budgetsKey Accomplishments• Launch of Business Intelligence platform providing real-time analytics for ticket operations, consumer marketing, and financial business functions.• Drove business efficiencies through the development of new ticketing application functionality empowering business users to perform functions previously requiring technical resources. Show less

Managed the product lifecycle for an industry-leading Internet search marketing product company offering a B2B SaaS product designed to help retailers, manufacturers and online advertisers achieve better search advertising performance and brand compliance results. Responsibilities• Developed product specifications from business and market requirements• Prioritized and coordinate product development activities• Sales and operations training• Served as a product expert for… Show more Managed the product lifecycle for an industry-leading Internet search marketing product company offering a B2B SaaS product designed to help retailers, manufacturers and online advertisers achieve better search advertising performance and brand compliance results. Responsibilities• Developed product specifications from business and market requirements• Prioritized and coordinate product development activities• Sales and operations training• Served as a product expert for sales, marketing and service teamsKey Accomplishments• Created industry-leading metric for quantifying comprehensive search visibility• Successfully developed and launched a new product platform used by clients to aid them in their advertising budget process by projecting ad performance through a real-time analysis of multiple factors including competitive landscape and past ad performance.• Successfully developed and launched a new feature set to watch online advertised prices on behalf of manufacturers and retailers in support of their price compliance and competitive monitoring goals and then actively reporting those findings. Show less

Led product management for a global senior living healthcare and personal safety technology company by providing long-term vision and full-lifecycle management of the entire product portfolio.Responsibilities• Developed and managed product roadmap • Created product specifications from business and market requirements• Prioritized and coordinated product development activities• Successfully introduced products to market• Marketing collateral and sales tools• Sales… Show more Led product management for a global senior living healthcare and personal safety technology company by providing long-term vision and full-lifecycle management of the entire product portfolio.Responsibilities• Developed and managed product roadmap • Created product specifications from business and market requirements• Prioritized and coordinated product development activities• Successfully introduced products to market• Marketing collateral and sales tools• Sales and operations training• Identified new technology partnership opportunitiesKey Accomplishments• Launched several new product offerings in both the B2B and B2C spaces by developing a flexible and scalable automated notifications communications platform leveraging third-party and in-house technologies and resources• Significant recurring revenue growth through marketing programs and through the dramatic improvement in performance, usability, and functionality of enterprise software-as-a-service (SaaS) reporting product• Successfully expanded product line for global implementation, including adding support for multi-byte languages• Led development of new market-leading solution for providing wide-area life safety coverage utilizing wireless mesh network technology, leading to the company’s largest single sales contract to date• Significantly reduced on-going development costs by consolidating five separate software products into one easily supported code base Show less

Led marketing technology initiatives, managed marketing systems, and directed digital media production for a global Fortune 1000 company providing business process outsourcing in call center, billing software, and human resources services. Responsibilities• Developed and deployed technology supporting marketing programs• Led a creative team developing digital media collateral and projects in support of product marketing, sales activities, and industry events• Managed… Show more Led marketing technology initiatives, managed marketing systems, and directed digital media production for a global Fortune 1000 company providing business process outsourcing in call center, billing software, and human resources services. Responsibilities• Developed and deployed technology supporting marketing programs• Led a creative team developing digital media collateral and projects in support of product marketing, sales activities, and industry events• Managed technical resources of the corporate Executive Briefing CenterKey Accomplishments• Drove the development of two highly-targeted marketing campaigns resulting in the company’s largest contracts to-date• Significantly reduced travel costs and increased productivity of product managers by developing portable product demonstrations suitable for first-strike sales presentations• Improved sales team productivity by replacing a legacy digital collateral repository with a much-improved, state-of-the-art system Show less

Directed technology and marketing teams responsible for leading corporate technology research and development. Responsibilities• Promoted to create new department, including establishing direction, making strategic technology decision, recruiting team members, and building lab, desktop, and network infrastructure.• Primary objectives included improving the technology leadership position of the company, web-enabling call centers, and creating solutions that improve call center… Show more Directed technology and marketing teams responsible for leading corporate technology research and development. Responsibilities• Promoted to create new department, including establishing direction, making strategic technology decision, recruiting team members, and building lab, desktop, and network infrastructure.• Primary objectives included improving the technology leadership position of the company, web-enabling call centers, and creating solutions that improve call center operations.Key Accomplishments• Demonstrated technology leadership for a prominent communications client by developing a scalable, retail self-service kiosk solution, leading to a significant multi-year contract.• Developed a self-service product suite, including creating requirements, performing due diligence of potential partners and acquisition targets leading to several key relationships, and coordinating initial implementations. Show less

Primary interface with clients, management, and end users to evaluate and manage new Information Systems requests, perform requirements analysis, create cost estimates, and manage client expectations. Managed application development through the software development lifecycle.Key Accomplishments• Planned, developed, and executed the Y2K strategy, including project planning, documentation, communications, and deployment of the Y2K-compliant applications.• Successfully migrated… Show more Primary interface with clients, management, and end users to evaluate and manage new Information Systems requests, perform requirements analysis, create cost estimates, and manage client expectations. Managed application development through the software development lifecycle.Key Accomplishments• Planned, developed, and executed the Y2K strategy, including project planning, documentation, communications, and deployment of the Y2K-compliant applications.• Successfully migrated production client base from a home-grown contact management application to a licensed Siebel solution. Show less

Managed software development activities, including design, development, and implementation for call center environment. Administration and maintenance of the development environment including implementing and maintaining change control and acquiring necessary developer tools. Responsible for the division Oracle database.Key Accomplishments• Successfully re-engineered CTI desktop application from polling model to event-driven model.• Migrated legacy desktop fax application to… Show more Managed software development activities, including design, development, and implementation for call center environment. Administration and maintenance of the development environment including implementing and maintaining change control and acquiring necessary developer tools. Responsible for the division Oracle database.Key Accomplishments• Successfully re-engineered CTI desktop application from polling model to event-driven model.• Migrated legacy desktop fax application to an integrated, Microsoft Exchange-based solution.• Designed and implemented real-time agent productivity tool for call center floor supervisors. Show less

Developed and maintained call center applications including internally-developed CRM application, automated call distribution (ACD) system, and web-integrated customer contact application supporting 1,500 agents in three 24x7 contact centers.Key Accomplishments• Optimized and maintained several key systems, including the CRM application, ACD, real-time statistical displays, and off-line reporting systems.