Jason R. Klein Email & Phone Number

New York City Metropolitan Area

The SeeMe Index utilizes responsible AI to measure brands on their inclusivity efforts across 3 consumer-facing dimensions (public ads, product lineup and DEI commitments) and 6 identity dimensions (gender expression, age, skin tone, observed sexual orientation, body size, and visible disability). Together, the SeeMe Index provides a more holistic view of brands’ inclusivity efforts than ever before.The brand scores are indexed and released annually alongside an industry report with benchmarks and insights that aim to raise the bar for all brands. The SeeMe Index provides consulting support for brands looking to improve their inclusivity efforts and take the guesswork out of inclusivity marketing.

Greater New York City Area

> Led a team of global data scientists and insights analysts to utilize aggregate Google data to develop human-centric insights and marketing strategies for Google's biggest advertising clients around the world.>Developed and scaled insights reports within the ads sales organization and used by ~10K Google sellers annually.> Developed and facilitated Everyday Allyship training session for thousands of Googlers to connect with each other beyond surface-level identities.> Published and delivered thought leadership at industry events such as Cannes Lions Festival, Google Cloud Next, AdWeek New York and the UN's Unstereotype Alliance. See links below for examples of research delivered at Google:

Greater New York City Area

Greater New York City Area

 Manage strategic and operational marketing efforts for the $318M+ Maybelline Face category:◌ Creation of strategic vision and ownership of launch plans for FIT me! ($77M annual sales), Instant Age Rewind ($60M), Dream BBs ($25M), Face Studio ($11M) and Baby Skin ($7M) franchises◌ Marketing plan responsibilities include product development, consumer research, TV & print campaigns, direction for media buys, FSI & coupon strategy, sampling execution and in-store display vision◌ Drove three consecutive years of Maybelline Face US growth across foundations, powders, concealers, blush/bronzers and primers with subcategory growth between +13% and +240% Create innovative digital partnerships with limited media budgets:◌ Development of digital plans/activations with YouTube influencers, creation of grassroots how-to video and management of digital vendor projects for video, rich media unit and banner executions with Tongal, Fancypants, and BuzzFeed Driver of Maybelline-wide digital initiatives and strategy:◌ Lead initiatives including the YouTube/StyleHaul Recreate the Runway partnership, monthly social media calendars and Virtual Beauty Advisor  Rite Aid Retail Marketing Partner:◌ Build long-term strategy for Maybelline growth at Rite Aid (a top 5 retailer) and consistently demonstrate success at selling new item opportunities to cosmetics buyers Redesign of the 2015 in-store cosmetics experience:◌ Created and designed wall vision program for the 2015 Maybelline Face category at 10+ retailers. The overhaul of 40K+ planograms is measured against increased shoppability, educational clarity and sales growth Manage monthly forecasting process for Face category:◌ Predict unit consumption, new product launch demand and three year category plans Manager and mentors of marketing assistants and summer interns:◌ Design employee development plans and provide ongoing education, guidance and mentorship for junior Maybelline team members

Greater New York City Area

• Created, spearheaded and tested concepts for revolutionary new products that will be manufactured as part of the 2014 Garnier product portfolio. Fine-tuned concepts through collaboration with the Research & Innovation team and facilitation of consumer focus groups. • Developed robust profiles of younger skincare consumers by synthesizing analytical research reports and creating “style guide personas” to represent all aspects of these consumers• Convinced senior management in final presentation to tailor go-to-market strategies based on my distinct segmentation of the young skincare market.• Researched competitive launches and conducted analyses of luxury skincare trends to identify Garnier’s unique positioning on a mass market skincare perceptual map

- Leveraged project management expertise to develop, market and deliver unique client solutions at Diageo, British American Tobacco and Unilever. Utilized strengths in communication to gain cross-functional buy-in from finance, operations and marketing departments in order to design global SAP system training programs- Selected by Diageo for a six-month internal role to implement a global governance structure and support development of a centralized department for business continuity- Designed and implemented creative video conferencing solutions to address communication breakdowns in outsourced responsibilities to nine international PwC teams- Independently managed project budgets exceeding £1 million and developed teams of up to five junior staff, often while working in unique business climates such as Kenya, Nigeria and Malaysia- Sold concept of £100K controls optimization project to client senior management. Saved client £2.5 million annually in unnecessary man-hours by streamlining 10,000 inefficient, manual controls into 500 effective, automated controls- Promoted and represented PwC at national "Out & Equal" conferences by developing a cross-industry marketing program to build LGBT awareness and ensure workshops were highly-rated by participants

- Ensured Unilever, Elizabeth Arden and Diageo were in proper compliance with Sarbanes-Oxley 404 standards by executing and leading systems and controls audits- Developed and distributed national PwC work programs on the topics of SAP security administration and segregation of duties analyses- Comfortably presented recommendation reports on financial risks to senior IT and Finance management- Earned designation of Certified Information Systems Auditor (CISA) in June 2006- Co-created the New York Metro PwC LGBT (Lesbian, Gay, Bisexual, Transgendered) network

Google Marketing Academy

Master Of Business Administration - Mba

Master Of Business Administration (M.B.A.), Marketing & Strategy 2012

Activities and Societies: • Awarded Academic Distinction (top 10%) in Marketing, Market Research, Negotiation and Careers courses • First.

Bachelor Of Science (Bs), Applied Economics, Magna Cum Laude

Activities and Societies: Actor/Writer/Director at Cornell Theatre Program Head Teaching Assistant, Financial and Managerial Accounting