SeeMe Index

Launched in 2023 by ex-Google Executives Asha Shivaji and Jason R. Klein, the SeeMe Index brings objective measurement to brand inclusivity efforts by leveraging responsible AI. This addresses a crucial brand need to authentically reach and engage diverse groups. As a woman of color and a gay man, the two have drawn from their experiences at Google to provide a data-driven source of truth that empowers both brands and consumers to live inclusively. The SeeMe Index serves as a reliable, evidence-based benchmark that helps brands improve their external marketing efforts while enabling consumers to make informed purchasing decisions based on inclusivity. Inclusivity efforts are measured across three components (public advertisements, product lineup, and external commitments) and six identities (gender expression, age, skin tone, observed sexual orientation, body size, and visible disability). SeeMe Index is built for both brands and consumers. It celebrates brands that are succeeding at inclusivity and unveils areas for improvement. Brands that score above a certain threshold are awarded the SeeMe Index Inclusive Certification seal of approval. The seal provides unbiased insight into which brands are living up to inclusivity expectations — and serves as an indicator that allows customers to spend money with brands that reflect their own values.