As the Lead Designer at ChemPoint, I focus on a UX approach to design and UI design practices for products, E-commerce, and brand collateral that is needed across the organization while delegating work and supporting designers.• Owned strategy and execution of website redesign, increasing conversation/engagement rate by 40%.•Initiated design system effort to maximize production efficiency across the company’s portfolio of products.• Design lead for an internal document management AI product (Stax), which resulted in reducing the amount of time it takes to organize and process our complex library of product documents and enabling clear, easy, and impactful self-service.• Defined design processes, guidelines, and best practices, and delegated work to help support teams and other designers.• Work collaboratively gathering user research using various methods to expose problems and design opportunities and find crucial information to use in the design process.• Assist the marketing team with print collateral and online advertising.• Helped ChemPoint communicate consistent visuals and messaging to their audience with a brand refresh, a new brand style guide, and business collateral and templates.

Expert in brand development and design, with a track record of successfully leading the art direction and execution of various brand programs. Skilled in creating visually compelling designs for websites, mobile-compatible sites, UI products, microsites, intranet designs, and advertising. Proficient in studio and location photography to enhance brand storytelling.Worked closely with cross-functional teams including writers, strategists, other creatives, and of course hundreds of outstanding clients; Nestle, Taco Bell, Rogers, Siemens, Mattel, Crest, Bacardi, Mazda, and Yellow Pages, just to name a few.

As a full-time team member, I led the design, art direction, and project management for a variety of projects for the City of Philadelphia, PA, including the design of the Philadelphia Parking Authority 2000 Annual Report and the creation of the Philadelphia Fire Department’s first-ever website, among others.