Visionary executive, considered an analytic thought leader in the Media Marketing Industry. Extensive experience across product, operations and commercial leadership. Global experience across 70+ countries. Recognized in the industry for ability to innovate products, grow revenue, and improve ROI. Fast & insatiable learner with econometric & statistical background with the ability to work with clients at all levels from expert to CXO level across diverse industries (Publishers, Advertisers (CPG, Retail, Auto, Luxury, etc), Agencies.) Founded win/win Analytic partnerships with Google & Meta that became industry standards.GLOBAL ANALYTICS LEADER – Creator, author and speaker on Marketing ROI thought leadership topics such as Principles of Effective Above-the-line Marketing and the Marketing in the Time of Covid series. Speaker, Panelist and presence at industry events (Cannes, State of Marketing Mix, Consumer 360)PRODUCT INNOVATOR – With a limited budget, created the Global Analytic Incubator team that created, end to end through launch, two new products (Nielsen Compass and Predicted ROI) driving $15+M in revenue and expanded client base from Advertisers to include Publishers and Agencies. CLIENT STRATEGIC ADVISOR – Founded the Global Analytic Programs team partnering with clients at a global level, leading winning pitches and then providing white-glove service to 14 globally-organized clients driving 70%+ of Nielsen’s Analytics revenue and added ~ 12% revenue CAGR. COMMERCIAL OWNER – Owned P&L globally within regions (North America, Latin America, Asia-Pacific Middle East-Africa) driving average CAGR of 7.5% since 2018