Gm, Marketing Effectiveness
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Jason Tate Email & Phone Number
GM | Global Analytics Leader | Product Innovator | Client Strategic Advisor | Commercial P&L Owner
at
NielsenIQ
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✓ Verified Jun 2026
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Current company
Role
GM | Global Analytics Leader | Product Innovator | Client Strategic Advisor | Commercial P&L Owner
Location
Greater Chicago Area, United States, United States
Company size
Who is Jason Tate? Overview
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Jason Tate is listed as GM | Global Analytics Leader | Product Innovator | Client Strategic Advisor | Commercial P&L Owner at NielsenIQ, a company with 2409 employees, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Jason Tate.
Jason Tate previously worked as GM, Marketing Effectiveness at Nielseniq and Global Head of Innovation & Product Development, Marketing Mix at Nielsen. Jason Tate holds Masters Of Science, Economics from Miami University.
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NielsenIQ
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Profile bio
About Jason Tate
Visionary executive, considered an analytic thought leader in the Media Marketing Industry. Extensive experience across product, operations and commercial leadership. Global experience across 70+ countries. Recognized in the industry for ability to innovate products, grow revenue, and improve ROI. Fast & insatiable learner with econometric & statistical background with the ability to work with clients at all levels from expert to CXO level across diverse industries (Publishers, Advertisers (CPG, Retail, Auto, Luxury, etc), Agencies.) Founded win/win Analytic partnerships with Google & Meta that became industry standards.GLOBAL ANALYTICS LEADER – Creator, author and speaker on Marketing ROI thought leadership topics such as Principles of Effective Above-the-line Marketing and the Marketing in the Time of Covid series. Speaker, Panelist and presence at industry events (Cannes, State of Marketing Mix, Consumer 360)PRODUCT INNOVATOR – With a limited budget, created the Global Analytic Incubator team that created, end to end through launch, two new products (Nielsen Compass and Predicted ROI) driving $15+M in revenue and expanded client base from Advertisers to include Publishers and Agencies. CLIENT STRATEGIC ADVISOR – Founded the Global Analytic Programs team partnering with clients at a global level, leading winning pitches and then providing white-glove service to 14 globally-organized clients driving 70%+ of Nielsen’s Analytics revenue and added ~ 12% revenue CAGR. COMMERCIAL OWNER – Owned P&L globally within regions (North America, Latin America, Asia-Pacific Middle East-Africa) driving average CAGR of 7.5% since 2018
Current workplace
Jason Tate's current company
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Nielseniq
9 roles
Jason Tate work experience
A career timeline built from the work history available for this profile.
Global Head Of Innovation & Product Development, Marketing Mix
Develop our Innovation and Product Strategy and bring our Marketing Mix business to the future state. - Led 5 organizations (Product, Incubator, Strategic Partnerships, Go-to-Market & Data Sciences) - Full P&L Ownership and Stewardship of both Revenue Growth and Cost Mitigation
Jan 2023 - Oct 2023
Head Of Global Analytic Programs
- Navigated uncertain macroeconomic conditions to capture ~12% growth hitting target revenue numbers 10 of 12 quarters- Created Global Analytic Incubator (2020) as an innovation hub that led explosive growth (19% of total revenue in 2022), 4x new launched products, & modernization of methodologies (ML/AI)- Awarded Arthur C. Nielsen Award (Nielsen’s most.
Jan 2020 - Jan 2023
Vp - Global Analytics Commercial Lead
- Led strategic go-to-market plans for Analytics globally (900+ people, 6 analytic products, across 90 markets, ~200MM USD/year in revenue)- Analytic Products: Marketing Mix, Multi-Touch Attribution, Matched Panel Analysis (A/B Testing), Pricing & Promotional Analysis, Assortment, Forecasting, etc.- Grew Global Analytic Programs from 3 accounts to 14.
Jan 2017 - Jan 2020
Vice President
- Led Nielsen’s successful pitch to be Google’s inaugural partner for Marketing Mix & Matched-Panel- Analysis, providing revenue, data availability, marketing, and other strategic benefits (2017)- Led Nielsen’s successful pitch to be Facebook’s inaugural partner for Marketing Mix, providingrevenue, data availability, marketing, and other strategic benefits.
Jul 2014 - Jan 2017
Executive Director
- Responsible for commercial SEANAP team (Southeast Asia, North Asia & Pacific: 50+ people, 6 products, across 12 markets, ~18MM USD/year in revenue, beating double-digit growth targets)- Led re-organization of SEANAP region including talent upgrade across our Analytic organization- Re-organized from Product Areas to Practice Areas to consolidate around.
Sep 2011 - Jun 2014
Director, Analytics
- Responsible for the Greater China commercial team, beating targets all quarters. - Nielsen Leadership Forums (2010)
Jan 2010 - Aug 2011
Senior Manager, Modeling Hub Leadership
- Created Marketing Mix Modeling Hub in Shanghai, which became the world’s first marketing mix modeling center of excellence to serve all markets globally (2008)- Assumed leadership of Modeling Hub across all analytic methodologies (2009) - Awarded Best Mentor for Analytic Consulting, Nielsen (2009)
May 2008 - Dec 2009
Onsite Analyst/Sr. Analyst
- Responsible for managing clients for Market Mix Modeling projects within 4 different categories.
Sep 2005 - May 2008
Team & coworkers
Colleagues at NielsenIQ
Other employees you can reach at niq.com. View company contacts for 2409 employees →
KC
Kerry Corke
Colleague at NielseniqUnited Kingdom, United Kingdom
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RV
Raul Vazquez Ruiz
Colleague at NielseniqMexico City, Mexico, Mexico
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SG
Suresh G
Colleague at NielseniqChennai, Tamil Nadu, India, India
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AW
Aditya Waikar
Colleague at NielseniqPune, Maharashtra, India, India
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KR
Kripal Rai
Colleague at NielseniqVadodara, Gujarat, India, India
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AD
Antonio Donno
Colleague at NielseniqComo, Lombardy, Italy, Italy
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PK
Pawan Kumar B
Colleague at NielseniqChennai, Tamil Nadu, India, India
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KK
Kathleen Killian
Colleague at NielseniqVirginia Beach, Virginia, United States, United States
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AS
Aparna Sona Soundararaj
Colleague at NielseniqChennai, Tamil Nadu, India, India
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UC
Udhaya Chandran
Colleague at NielseniqChennai, Tamil Nadu, India, India
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Kerry Corke
Colleague at NielseniqUnited Kingdom, United Kingdom
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RV
Raul Vazquez Ruiz
Colleague at NielseniqMexico City, Mexico, Mexico
View →
SG
Suresh G
Colleague at NielseniqChennai, Tamil Nadu, India, India
View →
AW
Aditya Waikar
Colleague at NielseniqPune, Maharashtra, India, India
View →
KR
Kripal Rai
Colleague at NielseniqVadodara, Gujarat, India, India
View →
AD
Antonio Donno
Colleague at NielseniqComo, Lombardy, Italy, Italy
View →
PK
Pawan Kumar B
Colleague at NielseniqChennai, Tamil Nadu, India, India
View →
KK
Kathleen Killian
Colleague at NielseniqVirginia Beach, Virginia, United States, United States
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AS
Aparna Sona Soundararaj
Colleague at NielseniqChennai, Tamil Nadu, India, India
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UC
Udhaya Chandran
Colleague at NielseniqChennai, Tamil Nadu, India, India
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1 education record
Jason Tate education
FAQ
Frequently asked questions about Jason Tate
Quick answers generated from the profile data available on this page.
What company does Jason Tate work for?
Jason Tate works for NielsenIQ.
What is Jason Tate's role at NielsenIQ?
Jason Tate is listed as GM | Global Analytics Leader | Product Innovator | Client Strategic Advisor | Commercial P&L Owner at NielsenIQ.
Where is Jason Tate based?
Jason Tate is based in Greater Chicago Area, United States, United States while working with NielsenIQ.
What companies has Jason Tate worked for?
Jason Tate has worked for Nielseniq and Nielsen.
Who are Jason Tate's colleagues at NielsenIQ?
Jason Tate's colleagues at NielsenIQ include Kerry Corke, Raul Vazquez Ruiz, Suresh G, Aditya Waikar, and Kripal Rai.
How can I contact Jason Tate?
You can use AeroLeads to view verified contact signals for Jason Tate at NielsenIQ, including work email, phone, and LinkedIn data when available.
What schools did Jason Tate attend?
Jason Tate holds Masters Of Science, Economics from Miami University.
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