Jason Troiden Email & Phone Number

Andover, Mn, Us

Eden Prairie, Minnesota, United States

In my current position, my responsibilities include, but are not limited to:• creating, pitching and implementing multi-faceted marketing campaigns• crafting copy for websites, emails, print pieces, videos, social media and more• reviewing, editing and providing feeback to freelance writers

Minneapolis, Mn

As the Creative Lead for the Copywriting side of marketing, my duties were varied and included:• writing and producing dozens of explainer videos resulting in thousands of impressions.• creating and presenting guidelines for the re-brand of Deluxe Corporation as well as branding for the platform business, Deluxe+.• creating a voice for payment solutions (eChecks) which has resulted in 30.3% of total yearly revenue.• taking a low-profit product (tax forms) and building a campaign that boosted revenue by 40%.• overseeing creative copy for on-site, email-based and online advertising strategies as well as print, blogs and video.• managing accounts and projects, working within budget and scheduling requirements.• developing process for video work while training team of copywriters on entire process (producing, choosing voice talent, story boarding, sound design, etc.). • filming testimonial videos featuring true small businesses and their passion for the businesses they run. I did the interviews, transcribed the videos, created scripts/outlines and directed the edit staff. • writing and creating content for businesses featured in the Emmy-nominated series “Small Business Revolution,” helping to boost their brands and drive new business their ways. • acting as lead writer on newest Financial Technology Software as a Service products, including Deluxe Payment Exchange+, Deluxe eChecks and Data Driven Marketing.

Richfield, Mn

As a Senior Copywriter with Best Buy, my responsibilities included conception of ideas and writing copy for all areas of advertising including television, radio, print, online, in-store video and more. In that time, I:• prepared high-quality written copy by carefully creating, proofreading and editing work. • communicated and clearly pitched ideas to clients for different types of projects. • maximized usefulness of available copy space with strategic word selection and detail choice. • targeted sales messages to specific consumers, varying tone and language use.• led a “Quick Turn” team of writers and designers assigned to jobs due in 3 days or less. • won a RACie Award for marketing of Best Buy’s new store at Mall of America. • created television spots for 2007 Holiday Campaign as well as Appliance category.

Minnetonka, Mn

As the Senior Broadcast Writer at Musicland, my duties were to concept, write, produce and direct all radio, in-store airplay, video and television projects. I also:• completed work to project specifications in accordance with brand guidelines.• managed creative process and daily workflow using productive planning, self-motivation and prioritization.• coordinated timelines, resource requirements and budgets for copy writing projects. • assessed adherence with specifications, legal requirements and standards for content, format and style.• boosted broadcast presence and engagement with creative radio, in-store airplay, television and video scripts.• promoted products by writing crisp and engaging advertising copy.• accomplished deadlines through planning and diligent work on assignments.

Isla, Mn

Assumed all duties required to put out a 10,000 circulation, weekly newspaper including reporter for all sections of the paper (news, sports, features), photographer, darkroom tech and layout/production artist.