Jason Upton Email & Phone Number

San Jose, Ca, Us

San Jose, California, Us

Oversee Marketo's NA West Region enterprise Professional Services business - bookings, project, and customer strategy. Primarily focussed on large, strategic, Fortune 250 marketing customers driving long-term marketing evolution and providing strategic guidance in MarTech and Marketing Operations areas.

San Diego, California, Us

Provided leadership for a significant part of company’s services organization in the Americas region. Responsible for Professional Services (PS) orders, revenue, profit/margin, demand creation, pre-sale budget, funnel management, account/opportunity planning, and engagement scoping/planning/staffing/execution and client satisfaction. Client portfolio heavy in Entertainment and Gaming.Advised marketing and IT management from C-Level to directors on how to grow their business, improve operational efficiency, and on all phases of Teradata Applications product implementation: from strategy to data collection to interacting with customers through the web. Responsible for teams of program and project managers, developers, DBAs, and business intelligence consultants who are developing and implementing small and large projects. Manage aggregated project and program budgets over $7M a year on average. Director level role.

San Diego, California, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Monroe, La, Us

Responsible for strategy and tactics around CenturyLink’s Contact Strategy for all residential customer campaigns including data oversight, segmentation, and gap closure initiatives totaling more than 32M touches per year for residential phone service, long distance, DSL, wireless, Dish, and other telephone and Internet-based services. Developed and managed customer segmentation, customer profiling, data modeling, and grew data warehouse. Managed two direct reports, four indirect reports, 7 primary vendors, and a budget of over $3M.• Saved an estimated $2M in recurring costs by researching and correcting inaccurate data.• Minimized inefficiencies and created new tactics and business processes saving 600+ in employee-hours and $50K in recurring annual hard costs.• Overcame resistance and championed original idea to acquire new customers; executed strategy, increased customer base by 3% per year ($3M in recurring sales), and grew market share when all other competitors where losing market share. • Reduced customer acquisition costs and increased response rate by coordinating the research and implementation of marketing database analytics.• Provided business intelligence and created status reports for C-Level Executives on potential data segmentation; partnered with managers to create more effective customer targets.

Technical account manager analyzing customer business needs and developing and deploying commercial websites and web applications. Assisted in email marketing campaigns; evaluated results and updated strategy. • Identified operational process improvements. Coached junior developers. Utilized SQL, PHP, XHTML, CSS, XML, PERL, Flash, and Actionscript.• Built and consulted on 20+ commercial websites, including custom shopping cart and full-featured online dating site.• Saved ~$50K in recurring yearly costs through operational process improvements approved by company president.

Private Web Design and Development Consulting

Playwrighting, International Literature

Bachelor’S Degree, Organizational Communications