Jason Ward Email and Phone Number
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Recognized as one of the 40 most innovative brand marketers under 40 by Brand Innovators, LLC for my professional accomplishments, including leveraging digital media, using emerging advertising technology platforms and implementing “best-of-breed” marketing and advertising campaigns. I am a strategic marketing executive who uses research and analysis to position brands to tell a consistent story across multimedia platforms, driving brand visibility and revenue. I have been recognized with numerous awards and promotions as marketing leader who connects with a brand’s value to deliver revenue and profitability goals.I have found success in following communication and technology trends to ensure agencies and internal teams execute strategies that drive a deeper connection and stronger cross-platform usage. I have a keen sense of identifying new strategic partners to create brand extensions in diverse spaces with breakthrough ideas designed to drive increased revenue. As a competitive athlete, I consistently exceed individual performance expectations and lead teams to do the same by fostering a results-oriented culture.Marketing Leadership Expertise:- Strategic Market Planning- Classical Marketing- Digital and Integrated Marketing - Brand Development and Revitalization- New Business Development- Product Development- Change Management - Agency Relationship Management- Promotional Planning - Team Leadership and Development- Social Media- Advertising Sales- Client Relations
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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TiktokChicago, Il, Us
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Team Lead - Cpg Brand PartnershipsTiktok Oct 2023 - PresentLos Angeles, California, Us
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Black Venture Institute FellowBlck Vc Mar 2023 - PresentPalo Alto, Ca, UsBLCK Venture Institute (BVI) is a selective, curriculum-based program for Black operators and technology executives. Co-hosted by the Berkeley Haas School of Business and Berkeley Executive Education, BVI seeks to increase the representation of black fund managers, Angel and venture investors across the country. -
InvestorSwish House 2021 - PresentChicago, Illinois, UsSwish House is the world’s first basketball fitness company. Built by pros and backed by science, Swish House’s signature basketball fitness class is comprised of a variety of hoops-themed high intensity interval training (HIIT) stations. -
Global Business GroupMeta Jan 2020 - Jan 2023Menlo Park, Ca, UsDelivers breakthrough platform (Facebook, Instagram, Messenger, WhatsApp, Metaverse) strategies against a global book of blue-chip brands in the retail, grocery, and service sectors. Consults with client’s C-Suite, Marketing, Media, and Agency leaders to drive platform expansion and performance against unique business objectives. -
Senior Director, Brand Strategy & MarketingYmca Of The Usa (National Resource Office) Apr 2019 - Jan 2020Chicago, Il, UsResponsible for creating and implementing the overarching national brand strategy for the Y and its nearly 2700 individually operated branches and associations. Led the brand team, internal committees and external agencies toward a consumer centric marketing transformation designed to elevate community impact and sustainability for the $8.9B non-profit. -
Director, Marketing Strategy & Brand Management - Kmart & Sears (Senior Director Equivalent)Sears Holdings Corporation Aug 2017 - Nov 2018Chicago, Il, UsLed 4 marketing directors and a team of internal and external stakeholders in defining Sears and Kmart brands marketing direction, representing a collective $10B in annual revenue across home, apparel, grocery, and drug categories.• Designed long and short range strategic planning process that improved planning cycle time by 5X, implemented a standardized strategic planning framework and increased integration between merchants, marketing and finance.• Built celebrity and cause marketing plans, driving revenue and relevance by leveraging brand’s influential and philanthropic partners, including celebrities Adam Levine, Jaclyn Smith, and St. Jude Children’s Research Hospital. -
Director, Marketing Strategy & Content - Sears Brand (Senior Director Equivalent)Sears Holdings Corporation Feb 2016 - Aug 2017Chicago, Il, UsReported directly to CMO, leading Sears internal content team, external creative and media agencies in transformation of $8B retailer’s content strategy. Moved program from traditional retail approach to data driven, measurable, cost effective, digital 1st model that expressed the brand’s point of view via content, media, and activations.• Transformed content strategy and drove $230M in revenue, $30 ROAS, 16M visits to dot com, and reduced production costs by merging digital people patterns, programmatic media, and content factory to serve right message to right individual at right time.• Guided award winning “Seriously Sears” campaign, recognized by Web Marketing Association for outstanding achievement in internet advertising for Best Retail Online Campaign and Webby Award for Best Advertising and Media Digital Campaign.
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Director, Brand Strategy & Consumer Engagement - Sears Home Appliances & Home ServicesSears Holdings Corporation 2014 - 2016Chicago, Il, UsOrchestrated and implemented unified brand positioning for Sears newly merged Home Appliance and Home Services categories representing combined $6.8B in revenue across 6 different business sectors. Led sector teams and agencies in creation of brand architecture, ideation of launch plans and omni-channel implementation against $200M+ marketing portfolio. • Led creation of “House Experts For Home Owners” branded campaign, consolidating sectors under common positioning, defining brand purpose, and boosting marketing efficiency.• Guided $50M+ in market spend on fully branded consumer engagement omnichannel program, delivering television campaign, strategic sponsorships, out-of-home, digital content, social and dot com refreshes.• Generated 350M+ total impressions, 200M social media impressions, 1M social media engagements, and acquired 3K+ new members at sub $5.00 CPM by leveraging PR, social media content, and strategic media partnerships, including The Ellen DeGeneres Show, Live with Kelly and Michael, and The Property Brothers.
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Director, Marketing Strategy - Sears Home AppliancesSears Holdings Corporation 2011 - 2014Chicago, Il, UsProvided strategic marketing leadership for Home Appliances category, Sears’ largest business unit with approximately $4B in annual sales. Led creative, public relations, research, and media agencies, guiding them to understand consumer and competitive insights, create customer value proposition, develop content, position brand effectively, and manage multi-channel marketing portfolio.• Increased YOY market share for 5 consecutive quarters, brand consideration scores for 10 consecutive months, brand equity scores by +12%, and generated $50M in incremental operating profit by developing and launching “Top 10 Advantage” value proposition.• Won ADDY Award for best creative use of multimedia content, garnered accolades from Entertainment Weekly, Business Week, Ad Age and Forbes, and attained positive social engagement for Sears brand from developing “Just Anywhere” campaign.
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Director, Marketing Planning & Integration - Sears Home AppliancesSears Holdings Corporation 2010 - 2011Chicago, Il, UsPromoted to leadership position to drive Sears Home Appliances marketing communications plan against $6B business’ strategic priorities. Led 7 marketing managers and agencies against $100M+ marketing portfolio and chaired efforts to capture share of $300M government sponsored “Cash For Clunkers” program designed to stimulate economy. • Drove 14% quarterly increase for appliances and elevated company to quarterly gains by developing and launching 50 unique, state-based marketing programs for “Cash for Clunkers”.• Formulated “Green Team” cross-functional team of 7, generating $12M of incremental operating profit by partnering with utility administrators and leveraging ongoing government sponsored incentives aimed at increasing energy efficient appliance footprint.
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Manager, Marketing Planning & IntegrationSears Holdings Corporation 2007 - 2010Chicago, Il, UsTransformed declining Sears Home Appliance category by providing strategic, brand management, asset portfolio management and promotional planning leadership. Developed customer value propositions and identified opportunities to grow sales, reduce costs, and increase reach.• Conceptualized and executed major strategic brand shift with launch of “Sears Blue Crew”, a brand positioning that introduced high impact value propositions, elevated brand sentiment, expanded marketing mix and was integrated across all Sears “hardlines” categories.• Achieved 5 consecutive quarters of market share growth, reversing trend of 27 consecutive quarters of decline, by leveraging consumer insights and competitive analysis, creating meaningful value propositions.• Cultivated vendor relationships and negotiated partnership programs that harvested $3.6M in subsidies while expanding marketing footprint at no incremental cost.
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Manager Of Promotional PlanningSears Holdings Corporation 2006 - 2007Chicago, Il, UsLeveraged the brand’s value proposition to drive lower funnel activities, developing and implementing national promotional strategies within the home appliances category to increase draw, conversion rates and revenue. Developed the budget, defined the strategic intent and executed the creative for the $40 million circular. Worked closely with partners to develop advertising programs to affect consumer behavior. > Exceeded daily revenue goals and increased consumer draw using competitive analysis, market trends and margin benchmarks to create the Home Appliance promotional calendar. > Increased planning efficiency and executional accuracy through the development and implementation of an enhanced marketing planning process map.
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Marketing PlannerSears Holdings Corporation 2005 - 2006Chicago, Il, Us
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Senior Inventory Analyst / Inventory AnalystSears Holdings Corporation 2003 - 2005Chicago, Il, Us
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Media InternBurrell Communications 1999 - 1999Chicago, Il, Us
Jason Ward Skills
Jason Ward Education Details
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Southern Illinois University, CarbondaleBusiness Marketing
Frequently Asked Questions about Jason Ward
What company does Jason Ward work for?
Jason Ward works for Tiktok
What is Jason Ward's role at the current company?
Jason Ward's current role is Brand Strategy & Integrated Marketing | Consumer Goods | Retail | Technology.
What is Jason Ward's email address?
Jason Ward's email address is ja****@****shc.com
What is Jason Ward's direct phone number?
Jason Ward's direct phone number is +177396*****
What schools did Jason Ward attend?
Jason Ward attended Southern Illinois University, Carbondale.
What skills is Jason Ward known for?
Jason Ward has skills like Integrated Marketing, Marketing, Strategy, Marketing Strategy, Product Marketing, Advertising, Competitive Analysis, Management, Brand Management, Customer Insight, Cross Functional Team Leadership, Business Strategy.
Who are Jason Ward's colleagues?
Jason Ward's colleagues are Alessio Cassese, Hinata Hernandez, Tim Spease, Haoyang Zhang, Luis Geraldino, Arthur Silva, Agagul Meredowa.
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