- Planned and executed impactful sales, marketing, and social media campaigns, resulting in the sale of over HK$14B and 1700+ units over the period.- Demonstrated adept crisis management skills through proactive news monitoring and handling sensitive situations to safeguard the corporate image. Oversaw the handover of three projects with a 90%+ satisfaction rate during media inspections.- Conducted comprehensive market analysis, providing valuable insights for management decision-making.- Initiated and managed the Vanke Club membership program, witnessing a substantial growth to 5,000+ members.Project:1. The Campton, an urban renewal project with 467 units and commercial land use.2. 15 Western Street, a 105-unit project located on the Hong Kong Island with the renowned Victoria Harbour view.3. VAU Residence, a 165-unit development located in a prestigious school zone.

- Brand building for one of the China's largest property developers, Vanke, to establish a presence in local market by arranging local and international media interviews, producing advertorials and corporate videos.- Led successful sales and marketing strategies for Vanke's first 2 projects, generating 300+ media overages and achieving $3.5B in sales of Le Pont and 80%+ occupancy rate for The Luna during their first launch.Project:1. The Luna, a 105-unit serviced apartments located in the CBD of Hong Kong.2. Le Pont, a 1,154-unit project featuring 30 detached houses and a unique architectural feature - the Sky Bridge.

- Contributed to the success of sales and marketing strategies at company's largest project, Alto Residence, achieving an impressive 99% and 77% sale of units on the first two launches.- Conducted extensive market research, executing PR campaign and supported in online and offline media planning for maximum impact.- Cultivated strong relationships with property agents, advertising agencies, solicitors, and journalists to enhance business partnerships.Project: Alto Residence, a seaside project with 605 units including 23 detached houses.

- Provided exceptional customer service, detailed project knowledge and market condition at presentation centre to potential buyers and contributing to increased sales.Project: Alto Residence

- Conducted extensive research on financial and property market to deliver high-quality content to the radio audience.- Interpreted and presented newscasts with a professional and persuasive tone, effectively communicating complex financial information to engage and inform listeners.

- Conducted thorough research and investigation to produce local news content, delivering credible information to the radio audience.- Presented newscasts with a professional and persuasive tone, effectively conveying the news in a captivating manner to engage listeners.

- Edited recorded raw videos, audio, and graphics in the fast-paced TV newsroom environment, ensuring high-quality visual and audio content delivery.

- Supported teachers in maintaining classroom discipline to ensure smooth lesson delivery and minimize disruptions.- Assisted in preparing materials and setting up the classroom for lessons.