• Created a fully integrated online campaign for Motorcentral and initiated a curated content management system for social media and PR initiatives.• Designed customer service engagement and payment system of Royal Cable and initiated a curated management system for social media and PR initiatives.• Created an online branding campaign for Wishbone Pet and Addiction Foods Incorporated.• Crafted an online branding campaign for Contact Elint Trading for its Military and Law Enforcement clients.• Manages a team of freelance creatives and web programmers to deliver consultancy projects for clients.Achievements* Rebranded Motorcentral with the highly successful "Kaibigan" tagline that was implemented as a unified message for all online and offline corporate, branding, sales, and marketing initiatives.* Created the WishbonePet.com design, content, and branding strategy.* Created Motorcentral's highly successful "Road Queen" marketing initiative to target the previously untapped yet growing market segment of women riders.

• Senior Manager handling a team of 6 copywriters, 1 senior web programmer, and 1 web developer.• Responsible for developing copy for pitches and BTL executions of established clients which includes Philippine Airlines, Red Horse Beer, San Miguel Beer, Johnson & Johnson, Chowking, Jollibee, Mang Inasal, SunLife, IDP, RCBC, Wyeth and the Leni Robredo VP Campaign.• Responsible for generating marketing collaterals and promotional artworks, TVCs, and digital initiatives for MME internal corporate requirements and external clients.• Helped develop a crack social media marketing team for MME.• Strategized and developed the digital marketing frame work for content for MME clientele.• Supported the Strategy Development Team for creative executions of Marketing Strategies.• Supervised the writing, editing, and production of all Major MME client requirements.Achievements* Led the MME Team in creating and developing the history of Wyeth immersive exhibit in ConradHotel.* Crafted the rallying cry, creative concept and execution of the Mang Inasal NatCon for 2015.* Led the MME Team in developing a social media marketing team to support the Leni Robredo VPCampaign.

• Senior Manager handling a team of 4 graphic artists and 2 media officers, 4 junior marketing associates.• Responsible for generating marketing collaterals and promotional artworks, TVCs, and digital marketing initiatives for the Araneta Group of Companies, which includes the SmartAraneta Coliseum and Kia Theatre shows; mall events for Gateway Mall, Ali Mall, and FarmersPlaza; branding and leasing collaterals for Gateway Tower and Cyberpark.• Handled the writing, editing, and production of the Binibining Pilipinas magazine.• Generated all initial PR stories for Araneta Center properties.Achievements* Spearheaded the creation of the bi-annual Araneta Center Supplement published in majorbroadsheets.* Developed the Araneta Center Malls magazine* Led the development of the Araneta Center,Araneta Coliseum and Kia Theater digital marketing initiatives.* Developed the Cyberpark Tower branding and marketing campaign strategies.* Revamped the formating and style of the Binibining Pilipinas magazine to a more highend, high-society type publication.

* Content Editor and Writer for sports and entertainment news* Social Media lead and update coordinator* Team Lead for story conference and direction

• Lead writer in developing advertising copy for L&D client roster, which includes Manulife Singapore, Asia Pacific Breweries Singapore, SSTC, C&H Properties, V-KOOL, IQue, Sony, Selffix-NipponPaint, SamwohCorporation, and YiHeFa Corporation.• Part of the team that developed and executed the Manulife branding campaign for 2011.• Developed copy for client print ads, DM brochures, flyers, and corporate AVPs• Developed Corporate Communications initiatives by producing original content for client websites (Manulife Financial SG, IQUE, C&H, SSTC)and corporate magazines (APBS What’s Brewing &Copper).• Developed event themes, ideas, components, and execution for APBS, Manulife, and SSTC events, as well as online promotional activities.Achievements* Developed and implemented the Asia Pacific Breweries Singapore's the digital multimediaflipbook downloadable newsletter.* Lead writer in revamps of Manulife form response letters for client claim approvals anddenials.

• Conceptualized, developed and wrote PR campaigns for PR clients (Top Idea Food Corporation: Tempura Japanese Grill, Deezato Pan Cake Shop, Flavors of China, Penang Hill, Holy Cow American Steakhouse; Global Xchange; and Gerry’s Grill).• Led client acquisition presentations for Stratigem.• Led editorial team in planning and writing publicity stories for PR clients• Headed brainstorming sessions for developing PR plans, events and activities for Stratigem clients

• Established the business concept, financing and execution • Found the initial instructors to develop tactical training curriculum• Designed modular training area to match Real Action Marker system.Achievements* Developed a Close Quarters Battle Simulation training for Military and Law Enforcement using Real Action Marker technology.* Created the ATACS Wordpress website for branding and marketing initiatives.* Handled liaison and partnership building initiatives with the Philippine National Police, Philippine Airforce, Philippine Navy, Philippine Coast Guard and the Airport Police Department.

Conceptualized, developed and wrote PR campaigns for PR clients (Ayala Land Incorporated, Antel Land Holdings, Greenfield Development Corporation, Fruit Magic Company, Efficient Lighting Initiative).• Lead client acquisition presentations for DBMedia• Lead editorial team in planning and writing publicity stories for PR clients• Headed brainstorming sessions for developing PR plans, events and activities for DBMedia clients

• Conceptualized and developed live events, product launches, and promo execution for BTL clients – J&J Products, Unilab, San Miguel Corporations/Red Horse Beer, Wyeth, Nestel, Eli Lilly, AyalaLand, AIG Cards and Gemzar Developed Live Event and AVP scripts for all BTL clients – J&J Navigation, Ayala Land, Gemzar-Cialis Launch AVP, Operation BigBrother, and AIG Dolce Vita Launch AVP.• Conceptualized and wrote for San Miguel-Red Horse Beeranda and Muziklaban projects, J&J Blossoms “Good Grooming” Promo.• Developed from the ground up the Red Horse Pasiklaban Barangay/Municipality BTL Activation for San Miguel-Red Horse Beer.• Directed team artists and visualizers in execution of concept.Achievements* Re-conceptualized and Re-strategized the Red Horse Muziklaban Rock Challenge which hasbecome the greatest definitive rock competition event in the Philippines.* Conceptualized and Developed the J&J Teen Cheer Competition* Conceptualized and Developed the Red Horse Pasiklaban Barangay/Municipality nationwideBTL Activation event.

• Supervised the creative and web development team for production of new website freatures, advertising execution and online content.• Lead writer for web promotions for Yehey advertising clients.

• Scriptwriter for LakbayTV, PR consultant for Concept & InformationGroup, Inc.,• Editorial Consultant for The Record Locator (Official Newsletter of the Philippine Travel Agencies Association)

• Handled multimedia ad requirements for BPI Card Corporation,Motorola, the Active Group, General Motors and Science Park of the Philippines, Inc.• Part of the team that developed the Motorola Regional “Wings”Campaign

* Handled multimedia ad requirements for Brittany, Recal 138, East-West Bank, Malayan Insurance, and SBMA (Subic).* Produced PR write-ups for Brittany, SBMA, and Zoo Village Redevelopment Foundation.

Scouted and hired in the second semester of my fourth year incollege.Handled the Quezon City Beat, including all major governmentofficeswith the QC area, as well as the police beatAchievement:* Developed the first exclusive investigative story covering the plight of Migrante and the legalrecruitment industry of the Philippines.