Responsible for VIA Digital, Marketing and Media (Europe)

Transforming the HUE E-commerce and Digital organisation with a solid business case and program management.

Responsible for global Product & Brand team

Responsible for Data & insights team

Responsible for global role-out of the new Quoting platform (Configit Quote) for Philips Lighting. Including User Acceptance, training and successful deployment in Europe, Asia, Latam (2017 will be finished)

• Develop and implement the BrandLoyalty digital marketing strategy and sub-strategies in alignment with the BrandLoyalty brand marketing strategy. This includes annual project planning, budget planning, digital guidelines, and KPIs. • Develop and implement relevant digital marketing sub-strategies such as social media strategy, SEM strategy, website strategy for BrandLoyalty • Develop and implement the digital leg of the seasonal integrated campaigns across digital channels, incl. website specials, social media channels inc. editorial plan, online advertising, SEO/SEA programs, content development, apps, and other digital components. • Manage SEM programs incl Adwords, and continuously improve the brand’s search engine presence and results across BrandLoyalty • Manage online research, digital analytics, tracking and reporting across BrandLoyalty to continuously gather insights, monitor performance and identify learnings. • Work closely with the Brand Marketing Manager, PR and Retail Marketing to achieve integrated messaging, touch points, consumer experience, and KPIs. • Work closely with Digital Media Services to implement campaign specials on the different Platforms• Work closely with the Marketing Director on development of seasonal, annual, and longer-term marketing objectives and strategies. • Work closely and manage the relationship with the digital marketing agency, responsible for planning and execution of most of the centrally managed digital marketing. • Manage, administer, and report on the BrandLoyalty digital marketing budget.

Activities: Responsible for the multichannel policy for four B-2-C andB-2-B brands.Bijbanen.nl, StudentenBureau, Laurens Simonse Groep and LSGCareer Center• Online marketing optimization (SEO, Adwords, link building, Conversion optimization)• Direct Marketing• Lead generation• Commercial planning• Budget owner for the four brands• Branding and Sales responsible for the four brands.• Manager of 7 Fte,

Activities: Responsible for the multichannel policy for four B-2-C brands. Arke, ArkeFly, Kids World Club. Development of a new Brand: Sunplugged, which has rolled out in 3 different distribution channels.• Projectleader Arke national television and radio commercials• 360’ marketing campagnes.• Online marketing policy Arke.nl• Budget owner for the four brands• Manager of 7 Fte, (3 Marketers, 3 marketing Coordinators and 1• DTP)

Activities: Responsible for product grow and development of the Heineken Brand in international market.• Responsible for the (Digital) Marketing and communication assets (global), of the Heineken Draft and Bottle products.• Development of the Global Heineken On-premise toolkit, forLocal marketing & sales responsible.• Responsible for outdoor Heineken media at Schiphol International Airport.• Responsible for Heineken Digital Marketing setup to global markets

Activities: responsible for development Online marketing tool “Heineken Brand Portal”, (Brand Platform) worldwide. • ATL Marketing • campaigns Asian Pacific region.

Writing my final thesis on Online Marketing vs Offline Marketing in the world of HeinekenActivities: Contributing to the execution of online projects,• Organisation of the Heineken Web Award 2006.