Jasper Snyder Email & Phone Number

New York, United States

New York, United States

New York, New York, United States

• Owned and drove Penta's NYC & Vail operations, creating growth for major brands worldwide.• Managed P&L, annual budgeting and account growth plans.• Led new business discussions, RFI responses and project scoping.• Transformed resource planning and project management through ClickUp implementation.• Ran new hire onboarding, training, and coaching/mentoring programs for all staff.• Directed revenue operations including CRM implementation and reporting (Hubspot -> Salesforce), • pricing, marketing automation (MailChimp, Zoom, Apollo) and content production, and Accounts Receivable/Accounts Payable (QuickBooks).• Chosen to spearhead post-acquisition integration and cross-sell strategy of Decode M, market research firm acquired in 9/2022.

New York, New York, United States

• Led alva’s 40-person client success organization, serving as the face of the business for the C-suite at Fortune 500 and FTSE 100 clients worldwide.• Sold, grew and retained multiple $250K+ ARR engagements across sectors through consultative solution design.• Established CSAT reporting and processes to drive client engagement, 90% logo retention and upsell.• Directed multi-location customer support team for SaaS product and implemented Salesforce Service Cloud ticketing system.• Led Salesforce implementation and reporting, marketing automation (Pardot) and sales engagement (Outreach.io).• Designed and ran Managing Director, Consultant and Analyst training on insights development and presentation skills.

Greater New York City Area

Greater New York City Area

• Led Foursquare’s Research & Measurement team of 10+ analysts, providing campaign effectiveness reporting and dashboards to key US retailers and QSRs.• Managed R&D for client-facing dashboards and reporting, including ideation, prototyping, and productization of metrics and cross-platform measurement (including digital, TV, radio and print).• Oversaw partnerships and integrations including Nielsen, IHS Markit (Polk) and InfoScout.• Acted as key contact for research design, new business scoping, CSAT, thought leadership/GTM planning and internal/external training on new measurement approaches (e.g., machine-learned test vs. control).• Built and directed relationships with Media Rating Council, I-COM Attribution Council, IAB Data Transparency Standards Group, and ARF Cross-Platform Measurement Council.

Greater New York City Area

• Led the ARF’s largest research initiative in 30 years: How Advertising Works. Unveiled and presented the findings to 1,000 industry leaders at Re:Think 2016 conference: https://adage.com/article/cmo-strategy/arf-brands-spend-31-billion/303113, subsequently published in the Journal of Advertising Research.• Ran cross-platform and media practice, driving growth for 400+ member companies through original research, advice and insights into today’s critical advertising and marketing issues.• Managed the Knowledge Center, KM systems and team of Knowledge Experts.• Programmed major industry events for thousands of attendees including Re:Think, Audience Measurement, ARF Forums and ARF West conferences, showcasing cutting-edge advertising and marketing practices. Advisory Council, Marketing Accountability Standards Board (MASB); Council for Research Excellence (CRE) Media Consumption & Engagement and ROI Committees; Lead Judge for 2014-2015 WOMMY Awards; Judge for 2014-2015 Ogilvy Awards; Advisor, ESOMAR.

• Delivered corporate and brand strategy consulting to Ipsos’ largest clients.• Developed and delivered presentations on trends and topics such as urbanization, obesity, consumer centricity, ad localization and consumer empathy.• Led RFP responses and new business presentations for consulting projects focused on driving top-line growth e.g., countering category decline, regaining market share, brand positioning and value-based competition.• Mentored junior staff in the collation, synthesis and distillation of primary and secondary data sources.• Served as Lead Judge for 2013 Ogilvy Awards; ARF Re:Think 2014 Advisory Board.

• Managed 35-person team supplying award-winning research and social analytics to the world’s leading brands.• Led R&D/data science and product innovation. Implemented $100K+ Amazon MTurk system to underpin machine learning/AI text classification. Defined technical requirements of internal and client-facing software, and oversaw identification, evaluation and acquisition of all data sources worldwide.• Directed new business presentations, proposals and pricing for all research opportunities and directly managed relationships with senior executives at Fortune 100 clients.• Published Digital and Social Media in the Purchase Decision Process, Journal of Advertising Research, 2012.• Oversaw relationships with and presented to organizations including WOMMA, ARF, CASRO, Digiday, NewMR, TLHG and NYU Stern. Served as lead judge for 2010-13 WOMMY Awards.

• Led client service and research for major multinational CPGs.• Designed and delivered wide range of qualitative and qualitative research including concept and packaging tests, positioning and claims research, naming studies, A&U studies and IHUTs.• Managed requirements gathering, proposal development and research design for quantitative/qualitative studies, translation, sampling, fielding, data analysis and client presentations for projects conducted worldwide.

• Managed, mentored and recruited team of 40 on-site staff and offshore partners providing analytics, data and insights to the world’s largest investment banks and IT vendors.• Directed research operation, including scoping, pricing, questionnaire design, translation, SQL database design, sampling, partner/supplier negotiation, QA, incentives, results analysis and client presentation.• Increased research revenues by 300% through client retention and product innovation; expanded research operation from 500 to 15,000 executive- and C-level interviews per year; increased panel size from 20,000 UK respondents to 150,000 worldwide.

Llb (Hons.) With French Law

Llm (Tax)

Certificate Of Knowledge Of The Italian Language (Level 4)