Jasreena Kaur Email & Phone Number

Malaysia

As the Sales and Marketing Manager at Dot.vu, I oversee the strategic integration of sales and marketing initiatives to drive business growth and increase market share. My responsibilities include:- Strategic Leadership: Leading the development and execution of comprehensive sales and marketing strategies that align with Dot.vu's growth objectives and industry trends.- Sales Management: Driving the sales team's efforts to identify and convert leads, expand customer relationships, and achieve revenue targets.- Marketing Excellence: Overseeing all marketing activities, including brand management, content creation, digital campaigns, and analytics to enhance brand visibility and engagement.- Team Collaboration: Managing and mentoring a cross-functional team of sales and marketing professionals, fostering a culture of collaboration and high performance.- Integrated Campaigns: Designing and implementing multi-channel marketing campaigns that effectively target key industries such as advertising, media, and retail.- Client-Centric Approach: Ensuring that sales and marketing efforts are aligned with client needs, enhancing customer satisfaction, and driving repeat business.- Performance Optimization: Utilizing data-driven insights to continually refine sales and marketing strategies, improve ROI, and meet ambitious growth goals.

Malaysia

Mission: Manage international GEOs to ensure the excellence of execution is delivered as per the plan, on time, and at quality, and continuously improve Operations.Content Integration Strategy:- Collaborate with cross-functional teams to ensure seamless integration of content across platforms, including websites, applications, and marketing channels.Onboarding New Brands:- Leading the onboarding process for new brands joining the platform.- Working closely with brand partners to understand their content integration needs and requirements.- Guiding brands through the process of content submission, ensuring consistency and quality.Service Portal Management:- Overseeing the service portal for content requests and integrations.- Providing training and support to brands and internal stakeholders on using the service portal effectively.- Developed a new web template to be integrated into the portal.Marketing Project Management:- Managing marketing projects and campaigns related to content integration.- Monitoring project timelines, budgets, and deliverables.Conversion and Engagement Optimization:- Implementing strategies to optimize content for conversion and user engagement.- Analyzing performance metrics and user feedback to identify opportunities for improvement. [My latest web recommendation had increased the Euronorth Geo Web page conversion by 30% (benchmark - 2%)]- Collaborate with UX/UI teams to enhance the overall user experience.Collaboration with Stakeholders:- Work closely with internal stakeholders, including GEO marketers, corporate, development, and brand partners.- Foster effective communication and collaboration to achieve content integration objectives.- Address and resolve issues related to content integration on time.Quality Assurance:- Ensure content meets brand guidelines, quality standards, and platform requirements.- Implement testing protocols for new integrations.

Malaysia

Team Leadership:- Lead a team of web publishers, providing guidance, mentoring, and support.- Foster a collaborative and high-performance culture within the team.- Conduct regular team meetings to ensure effective communication and coordination.- Train, give guidance/advice and support stakeholders daily- Conduct 1-1s, Huddles and appraisalsContent Management:- Oversee the end-to-end content management process, ensuring timely and accurate publishing of web content.- Collaborate with content creators, development team, and corporate team to maintain a cohesive online presence- Ensure content aligns with brand guidelines and meets quality standards.- Validate quality, consistency, and relevancy of web content following processes and deadlinesWebsite Maintenance:- Develop and maintain documentation for web publishing processes and guidelines.- Supervise website updates, enhancements, and maintenance tasks.- Coordinate with the development team to implement website changes and improvements.- Conduct regular audits to ensure website functionality and user experience.SEO Optimization:- Implement SEO best practices to enhance website visibility and search engine rankings.Cross-functional Collaboration:- Collaborate with corporate, stakeholders, and development teams to align web publishing efforts with overall business goals.- Participate in project planning and execution, ensuring web publishing requirements are met.- Detect, analyze, report potential risks or malfunctions and act proactively to resolve issues with the development team- Collaborate with the Development and Corporate teams to solve bugs and introduce new improvements to the current framework.Training and Development:- Conduct training sessions for team members on web publishing tools, best practices, and industry trends.- Identify opportunities for skill development and provide continuous learning opportunities.- Interview and train new joiners on the framework and best practices

Malaysia

Content Management:-Published and maintained website content using content management systems (CMS) such as Drupal and Typo3.-Ensured the accuracy, completeness, and timeliness of content updates.SEO Optimization:-Guarantee websites achieve their maximum SEO potential (titles, meta, dead links, redirects, file naming, alt images, etc.) and oversee ongoing improvementsWebsite Maintenance:-Conducted regular website audits to identify and resolve issues related to functionality and user experience.-Monitored website performance and addressed technical issues promptly.Team Collaboration:-Collaborated with cross-functional teams to align content integration efforts with overall business goals.-Collaborate with the localization and global content teams to ensure that pages will support multilingual versions-Communicate effectively with cross-functional teams to gather and implement website requirements. Quality Assurance:-Conduct regular audits to ensure web content complies with organizational standards, branding guidelines, and legal requirements.Analytics and Reporting:-Provided insights and recommendations based on performance data.Key Achievements:Led the integration of content for a Major yearly event, resulting in improved user engagement and conversion rates.

Malaysia

Mission: Responsible for managing and maintaining the organization's online presence, ensuring that web content is accurate, up-to-date, and aligns with the overall digital strategy. This role involves collaboration with various teams to publish, edit, and optimize content on websites, ensuring a seamless and engaging user experience.• In-house team for Dassault Systems• Create, manage, and optimize web pages using different CMS (Drupal)• Collect, challenge, consolidate, and formalize stakeholder needs• Guarantee websites achieve their maximum SEO potential (titles, meta, dead links, redirects, file naming, alt images, etc.) and oversee ongoing improvements• Collaborate with the localization and global content teams to ensure that pages will support multilingual versions• Deliver projects on time ensuring quality standards are met Create, manage, and optimize web pages using different CMS (Drupal)• Communicate effectively with cross-functional teams to gather and implement website requirements.• Conduct regular audits to ensure web content complies with organizational standards, branding guidelines, and legal requirements.

Malaysia

Mission: Responsible for managing and maintaining the organization's online presence, ensuring that web content is accurate, up-to-date, and aligns with the overall digital strategy. This role involves collaboration with various teams to publish, edit, and optimize content on websites, ensuring a seamless and engaging user experience.• In-house team for Dassault Systems• Create, manage, and optimize web pages using different CMS (Drupal)• Collect, challenge, consolidate, and formalize stakeholder needs• Guarantee websites achieve their maximum SEO potential (titles, meta, dead links, redirects, file naming, alt images, etc.) and oversee ongoing improvements• Collaborate with the localization and global content teams to ensure that pages will support multilingual versions• Deliver projects on time ensuring quality standards are met Create, manage, and optimize web pages using different CMS (Drupal)• Communicate effectively with cross-functional teams to gather and implement website requirements.• Conduct regular audits to ensure web content complies with organizational standards, branding guidelines, and legal requirements.

Federal Territory Of Kuala Lumpur, Malaysia

Mission: Conducted comprehensive analysis of e-commerce data to derive actionable insights and optimize business performance. Utilized tools such as GA to track key performance indicators. Collaborated with cross-functional teams to identify areas for improvement in the customer journey and conversion funnel. Conducted A/B testing to optimize website features and promotional strategies for enhanced user experience and increased conversion rates by 15%. Employed data visualization techniques using Tableau to present findings clearly to stakeholders.• Analyzed the online retail sales data for a business.• Generated online sales reports, analyzed trends in customer purchases, and evaluated changes in the online retail market. • Helped customize online transaction processes with these reports. • Constructed and maintained dashboards using Tableau that allow users to understand performance compared to internal benchmarks and to generate insight.• Transformed quantitative output into actionable, realistic marketing tactics.• Identified and extracted relevant performance analysis data.• Contributed to defining KPIs that better reflect performance of web initiatives as executions become increasingly more robust.• Coordinated Analytics projects (Tracking / Tagging, connecting technologies, point of contact for the IT support teams)• Created narratives from complex data sources that will be consumed by broad internal audiences.• Conducted ad hoc analysis for E-commerce team and management priorities• Confidently presented analysis in front of senior management and be flexible in adapting to unexpected questions.

Kuala Lumpur, Malaysia

Mission: I solely led comprehensive online marketing initiatives to drive brand awareness and engagement. Responsibilities included crafting compelling content, managing social media platforms, and optimizing website performance. Proficient in tools such as Google Analytics and SEO platforms, Collaborated with cross-functional teams, and executed targeted campaigns on platforms like Google Ads and Facebook Ads. Rebranded and revamped the company's website which increased the Avg. time spent on the page by 25%• Create and curate engaging and shareable content for various digital platforms.• Collaborate with content creators, designers, and other team members to produce compelling and relevant digital content.• Design and implement email marketing campaigns, including segmentation and A/B testing.• Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.• Created the wireframe of the website and revamp the website• Conduct market research to identify opportunities and challenges.• Email campaigns – set up, distribute, monitor, and analyze B2B email marketing campaigns for clients within the industry via MailChimp.• Created SEO-optimized copy for a range of platforms in the form of blogs, product descriptions, tweets, articles, and reports.• PPC campaign management – keyword research, campaign setup, monitoring, and reporting.• Conducted on-site and off-site SEO audits and competitor analysis • Carried out SEO outreach and link-building• Defined, Implemented, and maintained SEO strategies • Used Google Analytics to analyze and report on key digital marketing campaigns.• Set up and monitored Facebook, Instagram, and LinkedIn Campaigns. • Liaise with the in-house designers to create online and offline marketing material.

Kuala Lumpur, Malaysia

Generate business leads and following up on sales opportunities. Cold calling potential customers and building relationships. Establishing customer needs and selling products accordingly. Arranging meetings with clients and carrying out product demonstrations. Following up swiftly on sales enquiries and sending out information. Researching the market and identifying potential target customers. Attending industry events to generate business leads.

Kuala Lumpur, Malaysia

Assist with day to day operations of the HR functions and duties, provide clerical and administrative support to Human Resources executives, compiling and update employee records (hard and soft copies), provide payroll information by assembling, preparing and analyzing employer’s data, schedule interviews by coordination employments and welcome new employees with orientation process and maintain employee’s information and updating status-change data from time to time.