Sara Frederiksen Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Groupon Malaysia, Kuala Lumpur

- Manage Groupon’s approach to PR/media, social media, and internal communications- Responsible for the overall output and performance of communications function and agencies across Tigers’ region (SG, MY & HK)- Create social media strategies to build and grow an engaged community of brand ambassadors- Assist in training and management of regional customer service social media team (based in India)- Act as internal advisor and consultant; liaise with various company departments and senior leaders across region- Manage proactive and reactive media relations (in partnership with the PR agencies where required)- Act as a conduit between local stakeholders and International Communications team (escalating issues, cascading global communications etc)

Australia And Malaysia

- Creative script development for corporate videos, on hold messages, auto-attendant messages - Recording of voice-overs for on hold messages, corporate training videos, audio magazines, website videos and more.- Recording 100% to camera (presenter pieces) for various companies.

Brisbane, Qld, Australia

- Recording & production of voice-overs for on hold messages, corporate training videos, websites etc- Account Management (MYOB Accounting Software and ACT! Database Management)- Managing all facets of the business while Managing Director was living overseas (from 2011) - Liaising with clients via phone, email and face-to-face- Preparation of proposals and quotations - Sales of on hold message recordings and equipment

Kuala Lumpur, Malaysia

- Developing online and offline marketing material for pre/post launch of HappyFresh app- Creating content for social media platforms as well as written communication for the app- Working with graphic designers to produce social media content/app content- Coordinating changes to HappyFresh video, writing video script and producing the message including music and professional voice-over http://on.fb.me/1IdZzFm - Writing and editing media releases for PR launch, founders bio’s and assisting with CEO’s presentation- Hosting (master of ceremonies) for the PR launch event

Gold Coast, Qld, Australia

I started as the Marketing Assistant and was promoted to Marketing Manager after seven months. Tasks included:- Creating and executing a 12-month promotional plan- Responsible for lead generation of 1,350 leads per calendar year- Creating and executing a social media plan - Coordinating and leading the sales and telemarketing team to ensure registration targets are met- Creating public relations tactics including media releases, media databases, media alerts, press kits- Assisting General Manager with interviews and process of recruiting new staff- Direct marketing including mail outs, fax streams and email blasts- Liaising with New Zealand office to supply marketing/promotional material for lead generation.

Kangaroo Point, Brisbane, Queensland

- Media monitoring/media evaluations for LBM’s client base- Writing and editing public relations copy and social media copy for clients- Liaising with clients and media- Assisting with and managing events such as the Mercedes-Benz Fashion Festival Brisbane (MBFF), Gucci store opening, Nespresso Boutique store opening and Scott Street Luxury Apartments opening - Creating and maintaining databases for media readership, media publications, media contact lists etc.

Kuala Lumpur, Malaysia

My main roles and responsibilities for Esquire magazine included:- Coordinating several components for the March 2012 special ‘Globetrotters’ edition of Esquire- Assisting on location with photoshoots as well as necessary preparations, including sourcing props, logistics, expenses etc.- Pitching prospective story ideas to Editor and editorial team- Attending press conferences and a music concert as a media rep for Esquire, followed by a short feature piece about my experience. NOTE: Esquire (Malaysia) is a mens magazine that focuses on local and international fashion, lifestyle news and trends including music, books, films, travel, profiles and more. It ceased operations in Malaysia in 2017.

Bachelor Of Mass Communication, Journalism And Public Relations, With Distinction

Combined studies in media and business - majoring in journalism and public relations.

Education record

Education record