Jaswanth Kumar Arthala Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

• Define and optimize customer journeyo Define the vision of a Red-Carpet experienceo Standardize the template for a Success Plan for customers in my POD o Define and oversee lifecycle processes/touch points, including exec sponsor program, MBR/QBR process, Analysis to the clients.o Personally manage escalations from my direct reports, and follow a methodical escalation process to execso Identify opportunities for continuous improvement• Drive true value for customerso Be an expert on best practices in change managemento Promote the Challenger approach amongst the team memberso To find ways for CSMs to deeply understand the customers objectives and become a trusted right-hand advisoro Determine how to define, drive, and demonstrate the value (ROI) delivered• Lead cross-functionally to drive customer successo Clarify ownership for each part of the journeyo Gather feedback from Renewals & Expansion, Sales, Services, Support, Product, and others, to Improve the customer experience Advocate for changes in other departments’ ways of working (including our onboarding process) and collaborate with them to implement those Drive company-wide definition of ideal customerDrive alignment with Renewals & Expansion and Saleso Align with R&E on renewal, cross- sell and up-sell strategy and focus on selling with a retention focuso Ensure smart hand-offo Define CSM involvement during sales cycle• Own key metrics for the teamo Gross renewal rateo Up-sellso Cross-sellso Habits / product adoption metricso Cost / ARR ratioo Support core metrics for the company and the CSM team as a whole• Recruit, mentor, groom and inspire a world-class teamo Set expectations on performance and give feedbacko Set up training and mentoring to grow teamo Create culture of massive customer delighto Communicate and Incentivize to drive performance of CSM team.o Continuously communicate metrics to teamo Report on key metrics to the team on weekly basis

Pune, Maharashtra, India

- Drafted product launch plans and coordinated marketing activities to ensure successful product launches- Conducted 40+ case studies and 50+ client video testimonials in 9 months from existing clients- Created, documented and managed reliable and trustworthy customer engagement plans for acts of advocacy with key personas in our customer base.- Established and implemented the regional strategy to acquire clients, backing essential campaigns, PR initiatives, assets for customer case studies, nominations for customer awards, event speakers, and sales endorsements.- Created a marketing strategy for a new product, resulting in increased sales and market share- Developed and implemented plans and activities with strategic external partners to capture new advocates called friends and fans of loop with 300+ clients- Managed events along with wellness team across 5 geographies and engaged 1500+ clients over a span of 12 months. Tracked the impact of regional customer advocacy activities on customer growth, retention and financial outcomes and communicated these impacts to senior leadership- Liaised with pre-sales and sales team to drive marketing Initiatives- Developed product marketing strategies to increase sales- Collaborated with marketing and product teams to develop promotional campaigns that increased sales by 40%

Pune, Maharashtra, India

As the Sr. Client Relationship Manager, Articulating the value to existing and new customers via Loop Health membership.Educating the clients about health benefits management and onboarding them to homegrown dashboards and roster management tools.Developing a deep relationship with the customer and an understanding of their employee health to be able to suggest specific Loop Health product features, interventions, and value propositions.Help executing and iterating the Loop Health onboarding experience to maximize client enrollment in our app and understanding of our benefits.Be the customer’s voice within Loop Health providing feedback to our Product team to develop/identify new features.Increasing renewal rates, driving adoption and consumption, improving customer satisfaction, and working with customers to generate new businesses (upsell and cross-sell).Serve as the internal voice of the customer and advocate for client’s needs (services, support, product management, executive alignment).Manage and track key performance indicators (KPIs) – claims settlements and health app adoption.Define and measure leading indicators and calculate risk forecasts based on product adoption within assigned client accounts in partnership with relevant Sales Account Executives and identify opportunities for customer references and case studies.

Bengaluru, Karnataka, India

As the Sales and Account Manager, building and growing strategic partnerships with schools in India, generate revenue, drive adoption, continuous active use of Prodigy, and engagement within the school, student and teacher communities in the long term.Working towards rapid scale up and closure of monetised schools in designated areaAccurately forecast future sales results, adapting to constant changes in the marketManage the product usage metrics of the Prodigy schools in designated areaContributing directly to helping students learn math with Prodigy by managing the sales cycle of my accountsWorking closely with leadership team to discuss, plan, and implement processes that drive desired outcomes and to identify key opportunities that will enable designated area to exceed critical milestonesCollaborating with the marketing and product teams to identify key opportunities for growth and developmentInitiating contact (cold call), demo, and close relationships with school principals, directors, and academic coordinators.Effectively identifying customer needs and to communicate the value of Prodigy and present to key stakeholders in schoolsManaging the pipeline by forecasting and planning activities and to improve our sales process by trying new techniques and developing new resourcesOnboarding and mentoring new sales team members

Bordeaux Area, France

• Handling and Scheduling the Social Media Campaigns across all platforms using a variety of Social Media Management Tools.• Invigorated corporate brand identities through proven and Innovative Social Media Strategies designed to incorporate company values and talents.• Making SEO Pre Analysis Report of Websites.Highly proficient in SEO software and tools, with a strong knowledge of Web Analytics.• Understanding of Client's requirements and fully analyzing their online sector and competitors. Basic understanding of Web Development and Web Designing.• Coordinating with Development & Designing team to make website more Search Engine Friendly and User Friendly.• Generated weekly reports on social media presence, engagement, and effectiveness across all platforms to evaluate and boost overall impact and performance.• Handling content writer for developing good content considering Keyword Density, Keyword Prominence, Keyword Proximity and Keyword Stemming etc. factors.Specialties: • Marketing Strategy / Planning & Execution• Digital Marketing• Marketing Analysis / Web Analytics / Google Analytics Certified• Market Analysis Competitor Analysis• Business Strategy & Recommendations• Marketing Management• Consumer Marketing / Consumer Goods Industry• Budget Management• Social Media + Content Marketing (content creation, strategy, execution) • Business Development• Internet Marketing, Search Engine Optimization, Social Media Optimization • Drone and Digital Photography and Videography

Hyderabad Area, India

+ Executing strategic startup business development plan to increase the sale of company`s services.+ Handling end to end sales of the software services of the company in india and abroad (executing tie-ups in US and Europe)+ Building Partnerships with technology startups in pune-mumbai-hyderabad region. Forging ties with new clients and also maintaining healthy relationships with already present client base.+ Establishing relationships with CXO, CEO and CFO`s across North America, Europe and pan India.+ Representing the company in various national and International Startup meets and Conferences.+ Developing appropriate commercialization strategies for the company`s growth through various ATL and BTL marketing strategies coupled with the usage of performance marketing tools like Designbold, stencil, salesflare, viral loops etc.+ Identifying the potential clients by attending tech-based conferences, seminars and talk shows. Developed various strategies to attract these potential clients to become a part of our client base.+ Managed multiple projects successfully and earned the title of ‘Exceptional Leadership Award’ for my services to the company.+ Mastered the communication and persuation techniques to build a long-term relation with the clients.+ Implementing market analysis research and Brand management strategies. Developing, presenting, coordinating workshops and lectures on intellectual property and commercialization strategies on how to financially make startups viable.+ Working closely with startup incubators and startups in hyderabad, mumbai and pune region by initiating new alliances.+ Presenting the company`s services to the startups and giving guest talks on how to raise funds using Intellectual property Rights as a medium.+ Constantly updated myself with current and future tech inorder to hold a conversation with tech based companies and to sell our patent services.

Delhi, India

Successfully ran multiple BTL campaigns across delhi to increase the number of registrations for the institute.Devised online strategies to expand the Aspire IAS educational institute in Delhi, India.Creating exclusive content for content marketing in social media to attractstudents.Social media management of the institute.Designed the marketing materials of the institute including the logo, brochure, feedback forms etc.Conducted offline events and prepared presentations for the institute.Devised new marketing methods to improve the retention rate of the students.

Executive Certificate In Advanced Project Management And Analytics, Project Management

Activities and Societies: Tools and Techniques Real life case studies Group discussions Capstone project This program addresses.

Global Doctorate In Business Administration (Gdba), Strategic Management

SSBM is a global, innovative and unique school with students from all around the world. Programs were designed with over 30 industry.

Emdp, Business Administration And Management, General, A

Activities and Societies: 50+ Case studies and assignments The program is focused on disruptions taking place in businesses as a result.

Post Graduate Diploma In Business Management ( Wine & Spirits), Business Administration And Management, General, A

Post Graduate Diploma, Intellectual Property Rights And Management, A

Activities and Societies: Debating,power point presentations,projects,group discussions Gained expertise in Intellectual property rights.

Bachelor Of Technology, Bioinformatics, B 78.4%

Graduated as an engineer in bioinformatics

High School, Biology, Physics And Chemistry, A+ 93.4%

Education record