Jatin Narula Email & Phone Number

Vancouver, British Columbia, Canada

• As Lead Data Scientist, I drive Walmart’s Data Science initiatives to optimize marketing strategies and improve customer engagement. My role involves hands-on development and deployment of Machine Learning algorithms.
• Developed and implemented ML models (e.g., KNN, Random Forest, XGBoost) to perform customer segmentation for personalized marketing campaigns, improving targeting precision and driving increased ROI.
• Applied advanced attribution methodologies like MMM, MTA, and LTA to analyze and measure campaign performance across various channels, contributing to a 11% improvement in ROAS.
• Built Time Series Forecasting models using ARIMA and Fbprophet to predict traffic and revenue, ensuring accurate demand planning and strategic marketing decisions.
• Collaborated with cross-functional teams (Data Engineering, Product, Marketing) to ensure smooth model deployment and alignment of data science efforts with business goals.
• Presented key findings and actionable insights to Walmart’s Senior Leadership, enabling data-driven decision-making and refining marketing strategies.Technologies: Python, SQL, Power BI, Tableau, Scikit-learn

Vancouver, British Columbia, Canada

- Social Media & Blog Analytics - Analysis of Engagement, CTR, Impressions related data- Insights for Senior Stakeholders around organic traffic on multiple social media platforms for multiple Microsoft products.- Usage of Sprinkler & Adobe Analytics for Social Media Analytics

• Led Campaign Analytics team at Adobe, developing forecasting models for traffic and conversion rates quarterly.
• Analyzed revenue generation based on multiple factors and created Tableau/Power Bi Dashboards for data visualization.
• Delivered commentary on Premiere & Photoshop campaigns' performance to leadership, driving strategic decisions.

• Led the Product Analytics team at NatWest, creating and enhancing data models for seamless integration and implementing modelling standards.
• Developed multiple Machine Learning Models to improve target audience and forecast income generation.
• Designed interactive Tableau dashboards for stakeholders to enhance decision-making processes.

New Delhi Area, India

Gurgaon, India

- Worked on a product named Fusion, an HR reporting tool using 1500 companies employee data - Created important insights for our clients as per there requirements, portrayed the insights on Tableau Dashboards and also automated reports.

- Found important insights using the HR data files of multiple clients, created reports and dashboards for the stakeholders. - Worked with Business stakeholders, Business System Design Analysts and 3rd party consultants to map systems data to aid moving the business data strategy forward and deliver management reports and full Business Intelligence.

- Induced SQL queries in mainframe programs, created SAS programs and scheduled the programs for automated reports.