Austin Lafferty Email & Phone Number

Paris, France | Washington, D.C | Guadalajara, Mexico

• Fractional CMO for global clients across tech, professional services, e-commerce, and more
• Manage multiple international teams to deliver full-funnel marketing strategies across branding and messaging, market research, copywriting, SEO, web development, graphic design, videography, social media, digital.

United States

As a Growth Architect with Octain Growth Systems, I help small and medium-sized businesses like yours achieve sustainable growth and increased profits. I work closely with you to understand your unique challenges and goals, and then I implement a proven system that focuses on the six key areas of effective marketing: brand positioning, customer.

Singapore | Hong Kong | Manila

• Built and led a high-performing marketing department, instrumental in securing $15M in Series A funding for the launch of the group’s regional cybersecurity incident response and insurtech entities
• Oversaw the development of comprehensive marketing strategies, including sales training, marketing materials, proposals, public speaking engagements, regulatory analysis/memos, and investor presentations, ensuring.

Manila, Philippines

• Collaborated with former U.S. Special Forces political violence and security experts to investigate political security, infrastructure, and personnel risk at high-risk client sites across the Philippines
• Presented key findings and strategic recommendations to senior client leadership, converting complex inputs into straightforward investigative reports and presentations
• Refined our proprietary special risks insurance framework, pricing ASEAN country-by-country risk for political violence, emergency evacuation, and kidnap/ransom policies
• Managed team of 4 analysts in developing new special risks insurance and security consulting products – from market research and go-to-market strategy to the development of foundational administrative and marketing.

Brussels Area, Belgium

• Supported logistics and programming content for the flagship Marshall Memorial Fellowship
• Hosted and participated in various GMF thought-leadership events related to transatlantic relations

Hong Kong

• Managed client relationships, requirements, and deliverables development for projects ranging from luxury hospitality and consumer goods to telecommunications and finance
• Independently wrote, produced, and provided narration for a children’s product TV commercial for United States and Asia-Pacific audiences; product featured nationally as a “Top 10” holiday toy at K-Mart in the US
• Crafted messaging campaigns for newly rebranded 4-star hotel group, 10 properties across APAC

Hong Kong

• Began engagement as lead copywriter for regional projects and business development pitches
• Personally Awarded ‘Co-Creator of the Year’ (2015)Team Awards:2015 Marketing Magazine Winner: Hong Kong Creative Agency of the Year2015 Marketing Magazine Winner: Hong Kong Integrated Agency of the Year2015 Marketing.

Xingfuxiang, Yunnan, China

• EFL at Xingfu Public Elementary School
• Taught three classes of ~55 students each, 164 students total
• Raised passing rate of 4th grade students by 41 percentage points
• Analyzed performance data on grades and behavior to track and reach individual student goals
• Organized eye examinations to address vision-related classroom issues (via Education In Sight)

Master Of Arts, International Economics And Foreign Policy

Bachelor Of Science, Philosophy

Activities and Societies: READ Alabama, Honors College Assembly, Blackburn Institute, Intercollegiate Ethics Bowl, Phi Sigma Tau Honors.