Austin Lafferty Email & Phone Number

Paris, France | Washington, D.C | Guadalajara, Mexico

• Fractional CMO for global clients across tech, professional services, e-commerce, and more• Manage multiple international teams to deliver full-funnel marketing strategies across branding and messaging, market research, copywriting, SEO, web development, graphic design, videography, social media, digital marketing, paid advertising, business development, and public relations

United States

As a Growth Architect with Octain Growth Systems, I help small and medium-sized businesses like yours achieve sustainable growth and increased profits. I work closely with you to understand your unique challenges and goals, and then I implement a proven system that focuses on the six key areas of effective marketing: brand positioning, customer acquisition, message clarity, market expansion, sales enablement, and product innovation.My goal is to make your marketing efforts more efficient, targeted, and successful by combining smart strategies, streamlined execution, and automation.

Singapore | Hong Kong | Manila

• Built and led a high-performing marketing department, instrumental in securing $15M in Series A funding for the launch of the group’s regional cybersecurity incident response and insurtech entities• Oversaw the development of comprehensive marketing strategies, including sales training, marketing materials, proposals, public speaking engagements, regulatory analysis/memos, and investor presentations, ensuring clear and compelling messaging for the target market

Manila, Philippines

• Collaborated with former U.S. Special Forces political violence and security experts to investigate political security, infrastructure, and personnel risk at high-risk client sites across the Philippines • Presented key findings and strategic recommendations to senior client leadership, converting complex inputs into straightforward investigative reports and presentations• Refined our proprietary special risks insurance framework, pricing ASEAN country-by-country risk for political violence, emergency evacuation, and kidnap/ransom policies• Managed team of 4 analysts in developing new special risks insurance and security consulting products – from market research and go-to-market strategy to the development of foundational administrative and marketing materials

Brussels Area, Belgium

• Supported logistics and programming content for the flagship Marshall Memorial Fellowship• Hosted and participated in various GMF thought-leadership events related to transatlantic relations

Hong Kong

• Managed client relationships, requirements, and deliverables development for projects ranging from luxury hospitality and consumer goods to telecommunications and finance• Independently wrote, produced, and provided narration for a children’s product TV commercial for United States and Asia-Pacific audiences; product featured nationally as a “Top 10” holiday toy at K-Mart in the US• Crafted messaging campaigns for newly rebranded 4-star hotel group, 10 properties across APAC

Hong Kong

• Began engagement as lead copywriter for regional projects and business development pitches• Personally Awarded ‘Co-Creator of the Year’ (2015)Team Awards:2015 Marketing Magazine Winner: Hong Kong Creative Agency of the Year2015 Marketing Magazine Winner: Hong Kong Integrated Agency of the Year2015 Marketing Magazine Winner: Best Agency Culture2015 Marketing Magazine Finalist: Brand Consultancy of the Year2015 Marketing Society Excellence Awards, London: Best Creation of New Brand (International)

Xingfuxiang, Yunnan, China

EFL at Xingfu Public Elementary School• Taught three classes of ~55 students each, 164 students total• Raised passing rate of 4th grade students by 41 percentage points• Analyzed performance data on grades and behavior to track and reach individual student goals• Organized eye examinations to address vision-related classroom issues (via Education In Sight)

Master Of Arts, International Economics And Foreign Policy

Bachelor Of Science, Philosophy

Activities and Societies: READ Alabama, Honors College Assembly, Blackburn Institute, Intercollegiate Ethics Bowl, Phi Sigma Tau Honors.