Milca Roja® is an iconic raspberry flavored soda founded in Nicaragua in 1959. Milca created the red soda category by being the first red soda in Nicaragua earning the social media accolade #LaRojaOriginal (“the original red”).As President and CEO since 2017, we expanded Milca’s market share and presence by negotiating contracts with the largest distributor in Nicaragua – Compañia Cervecera de Nicaragua. Due to this partnership, Milca was able to re-enter the Nicaraguan market in 2020 after a 22-year hiatus. Today, Milca is available in every supermarket, convenience store, gas station, restaurant and bar in Nicaragua.By tropicalizing the brand's image using vintage and retro elements, we launched a country-wide billboard, radio and influencer campaign for the re-introduction to Nicaragua by connecting to existing customers as well as creating new ones.

Milca Roja® was introduced to the United States in 1988 and is available at major retail and grocery chains such as Walmart, Target, Publix, Winn-Dixie, Sedanos, Northgate and Vallarta markets – mostly in the Southeast and the West Coast. As Director of Sales and Marketing, our team expanded distribution channels in the United States by negotiating contracts with new distributors and vendors. Utilizing both traditional marketing strategies (promos, discounts, trade show activations) as well as digital marketing strategies (social media and influencer campaigns, photo shoots with several Miss Nicaraguas and Nicaraguan photographers) Milca was able to increase sales by entering new markets and increase its consumer base.

Top Floor Marketing is a full-service digital marketing agency created with the end goal of increasing your business's growth and visibility in the market. Top Floor offers services that include Web-Site Development, Pay Per Click Ads, Search Engine Optimization, Social Media & Multimedia Management as well as App Development.

Relevant Coursework - Finance & Marketing: Econometrics, Money Banking & Financial Markets, Industrial Organization, International Trade Theory, Economic Strategy Information, International Macroeconomics, Accounting for Managers, International Marketing, Marketing Management, Export Marketing, Consumer Behavior.

V2® is the largest online international electronic cigarette company in the United States known for innovative tech and customer service. V2 was created to assist people wanting to quit the use of tobacco products. As a Sales and Marketing Specialist, I managed a team to ensure company goals were reached daily and that packages were processed and shipped to customers and wholesalers worldwide. During my time at V2, monthly sales increased from $600K to over $2.4 million. My team performed quality control on packages and managed for inventory and production abroad. V2 Cigs was acquired by JUUL Labs for $75 million in 2018.

The US Department of Commerce and the US Census Bureau are responsible for producing data about American people and the economy once every ten years, which determines where federal funding is allocated.As a Project Manager, I managed a team that collected, reviewed, and processed personnel payroll data for over 1500 employees. My team carried out quality control analysis on documents entering and exiting the office for processing daily and maintained personnel files and administrative records.