By the end of my college studies, a couple of friends and myself considered that our model for democratic and social involvement was far from satisfactory, for we were tired of being impotent to deal with the problems that Mexico undergoes, and not being represented by any political ideology, on June 09th, 2016, we created an NGO for social long-term development plans to link civic society with government and private initiative to achieve long term changes. I am currently an unpaid volunteer, dedicating my time to the NGO and to other independent economic activities.

I started out as a Direct Marketing Coordinator, implementing the Telemarketing strategy. I supervised a sales team of 32 executives, implementing training and incentive schemes. Later I developed from scratch the Face to Face strategy through BTL sales (sponsorship), in collaboration with 70 facers nation-wide. Two years after my hiring, both strategies fundraised 60% of the NGOs income. When I was promoted to Manager, I was in chage of the strategies of Mass Media and Public Relations (with Martha Debayle as good will ambassador), Corporate Social Responsibility (B2B), Digital Marketing and Social Media (content marketing, twistars, AdWords and Facebook Ads) and Partner Fidelity (first approach, e-mail marketing, member get member and objection management). The budget under my responsibility was $21.4 MDP, with revenues close to $31.8 MDP in FY14-15, and I was leading a team of 12 people in direct line and 140 indirect. During my stay in World Vision I helped sponsor approximately 10,500 Mexican children that used to live in vulnerable environments.

Creation and execution of strategic communication plans, public relations, brand activations, crisis management and media training for Grupo ADO, Estrella de Oro, Rotoplás, Ogilvy and the Mexican Association of Advertising Agencies (AMAP). We had the experience of the kidnapping of passenger buses in Chilpancingo, which affected one of the most important transportation companies in México. We developed several containment plans to handle the situation in a positive manner.

I participated in a PR agency, monitoring national press, as well as updating data bases of all media members and international agencies. I took part in event planning and approaching press when needed, additional to preparing press conferences for the agency clients and the required follow up.

Temporary colaboration for inbound campaigns and e-mail marketing. My role consisted of generating comments and answers to insert content in blogs, forums and social networks to find clients for a major technology company. Additionally I gave follow up to leads, solved product queries and channeled clients to customer support

Event production assisant in brand launches, and corporate events. I helped in the execution of Ogilvy & Mather New Year’s party, several activations related to cunsumer products and I took part in planning The Walt Disney Company Mexico’s Christmas party.

I participated in the development of the market's web page, creating a data base of merchants and including that information into the web page of the Market and Ramblas. I took part in the design and programming of an interactive HTML recipe book.