-Definition, design and execution of the Roche Internal Communication Plan in Spain.-Consolidating and managing of existing internal communication channels, with the aim of turning them into a valuable tool for employees and finding and implementing new ways of doing it - direct responsibility for all information shared internally.-Designing of campaigns to optimize the engagement and the creation of a mindset for the development and improvement of identity and pride of belonging in… Show more -Definition, design and execution of the Roche Internal Communication Plan in Spain.-Consolidating and managing of existing internal communication channels, with the aim of turning them into a valuable tool for employees and finding and implementing new ways of doing it - direct responsibility for all information shared internally.-Designing of campaigns to optimize the engagement and the creation of a mindset for the development and improvement of identity and pride of belonging in employees.-Positioning the members of the Steering Committee as opinion leaders.-Development of specific plans with the different areas of the company to define the strategy and the execution of 360º internal communication plans that pursue the established objectives.-Organization of all Roche internal events in Spain according to needs.-Coordinating, designing and execution of internal product campaigns with the areas. Show less

Professor at UNIR - Advanced Internal Communication ProgramBUSINESS CASEInternal Communication in times of COVID-19.Lessons learned and the experience of Roche Farma España.LEARNING BY DOING Design of an Internal Communication Plan.

-Managing and proper execution of specific External and Internal MAPFRE Communication plans.-Definition, design and execution of the MAPFRE España’s Communication plan.-Strategic collaboration in the communication plan of HHRR, CSR, Economic Research, Sponsorship, Technology and Processes, etc.-Media relations.-Writing, sending and following up on press releases and questionnaires.-Analyzing data and study of the public representation of the brand as portrayed by the… Show more -Managing and proper execution of specific External and Internal MAPFRE Communication plans.-Definition, design and execution of the MAPFRE España’s Communication plan.-Strategic collaboration in the communication plan of HHRR, CSR, Economic Research, Sponsorship, Technology and Processes, etc.-Media relations.-Writing, sending and following up on press releases and questionnaires.-Analyzing data and study of the public representation of the brand as portrayed by the media.-Writing and publishing of articles for El Mundo de MAPFRE corporate review.-Event organization (press conferences, communiqués, etc.). Show less

-Definition, design and execution of the MAPFRE Asistencia’s Communication plan.-Management of the Internal Communications and publishing of content for the Intranet.-Writing, coordinating and sending press releases and newsletters based on the specific needs of the company.-Monthly analysis of data related to the Intranet traffic including, but not limited to: traffic frequency on a user by user basis, highest traffic pages, most clicked news and highest traffic time-slots… Show more -Definition, design and execution of the MAPFRE Asistencia’s Communication plan.-Management of the Internal Communications and publishing of content for the Intranet.-Writing, coordinating and sending press releases and newsletters based on the specific needs of the company.-Monthly analysis of data related to the Intranet traffic including, but not limited to: traffic frequency on a user by user basis, highest traffic pages, most clicked news and highest traffic time-slots, etc.-Audiovisual production projects (documentation, writing and producing videos coordinated with MAPFRE’s Corporate Communication department).-Media Relations, handling questionnaires and interviews to reinforce the public image in key markets for the company.-Event organization (press conferences, communiqués, etc.). Show less

-Writing, sending and following up on press releases and questionnaires.-Writing reports and dossiers.-Managing media contacts and databases.-Writing and publishing of articles for El Mundo de MAPFRE corporate review.-Analyzing data and study of the public representation of the brand as portrayed by the media.-Event organization (press conferences, communiqués, etc.).

-Providing support in Corporate Communications.-Writing reports, press releases and dossiers.-Managing media contacts and databases.-Analyzing data and study of the public representation of the brand as portrayed by the media.-Media intermediary.-Event organization (press conferences, communiqués, etc.).

-Writing reports, press releases and dossiers.-Managing and maintaining the corporate image.-Realization of the weekly newsletter.

International Program with the Walt Disney Company and the University of California Riverside. Specialty in Business Management, Corporate Communication and Leadership Strategies.

-Documenting, writing and producing scripts.-Preparing interviews and contributing to the live show.

-Administrative functions.-Writing reports, press releases and dossiers.-Media intermediary.-Collaboration with the communication department.

-Documenting, writing and producing.