Javier Tello Email & Phone Number

Mexico City, CDMX, MX

New York, New York, US

. Lead creative, media, performance and CRM teams to design innovative brand experiences that connect with our consumers on an emotional level and drive sustainable growth.

Purchase, New York, US

• Spearhead: Led & optimized LATAM's largest digital media budget (US$45M) & strategy, delivering the highest ROI across PepsiCo's CPG brands (run 150+ campaigns annually).
• Strategist: Established & nurtured integrated media intelligence capabilities, supporting global, regional & local teams, and fostering agency partnerships.
• Innovator: Forged strategic collaborations with key media players (Meta, Google, TikTok, Televisa Amazon) to craft innovative campaign formats & drive JBPs & SVAs.
• Educator: Built & championed the LATAM Digital Learning & Innovation Agenda, propelling PepsiCo Mexico to become the CPG industry's most advanced learning hub in Meta.
• Transformer: Spearheaded change management to seamlessly integrate traditional & digital media, insights & analytics, and e-commerce, building integrated consumer journeys & connection maps.Impactful Achievements:
• Dominant Performance: Secured LATAM's top Digital ROI & budget for 4 consecutive years.

Paris, France, FR

• Transformed Diabetes Treatment Approach: Designed & implemented a multichannel strategy for a novel diabetes treatment, delivering impactful patient reach & engagement.
• Boosted Brand Performance: Defined, led, & managed multichannel strategies & budgets for prominent Diabetes & Cardiovascular brands (Lantus, Soliqua, Toujeo, Praluente, Amaryl), driving significant growth.
• Optimized Customer Journeys: Built & and optimized customer journeys for each brand, strategically allocating budget across channels & launching the e-reps strategy to enhance HCP interaction.
• Empowered Healthcare Decisions: Spearheaded the launch of "Beyond," a real-time patient-focused platform, improving HCP decision-making & optimizing Physician Support Programs.Skills & Expertise:
• Pharma Marketing Strategy,
• Omnichannel Campaign Management & Optimization,

Abbott Park, Illinois, US

• Championed Digital Growth: Led & tracked digital strategy & budget (10+ campaigns/year) for leading Mexican nutritional brands (Ensure, Pediasure, Similac, Glucerna, Pedialyte), driving significant market share gains.
• Content & Media Orchestrator: Masterminded & supervised digital initiatives across paid, owned, and earned media, fostering impactful brand engagement through vibrant online communities.
• Strategic Web Guardian: Ensured brand websites & online initiatives upheld strategic direction, brand consistency, legal compliance, and optimal performance with robust savings on maintenance.
• CRM Architect & Advocate: Designed, launched, and monitored a robust CRM program, streamlining customer interactions and enhancing data-driven insights.
• Digital Upskilling Catalyst: Built & nurtured a thriving community of practice, promoting best practices, sharing cutting-edge news & insights, and elevating digital excellence in Mexico.
• Innovation Architect: Pioneered engaging communication platforms (Display, Search, Social, Mobile, SEM, E-commerce, Content Marketing) to amplify brand presence and resonate with diverse target audiences.Skills &.

• Kia Motors: Implemented a customer-centric strategy for their CRM and digital strategy using Salesforce to identify opportunities and define operational standards for sales with Conversion Rates above 30%.
• PEMEX: Spearheaded the development of budget and strategy scenarios for Pemex's digital transformation, optimizing resource allocation and online capabilities for Corporate and their subsidiaries. Proposed targeted.
• Grupo Julio: Increased Grupo Julio's sales by 30% through a revamped CRM & engagement strategy, leveraging e-commerce and social media.
• Weex (MVO) Designed effective customer journeys across web, mobile, social, and CRM channels, optimizing acquisition, portability, and retention based on content & promotions.Skills & Expertise:
• Digital Marketing Strategy & Implementation,
• Omnichannel Campaign Management & Optimization,

Greater Chicago Area, IL, US

• Spearheaded department creation: Led the build-out of Mondelez's Owned, Paid, and Earned Media department, laying the foundation for future digital success.
• Built & scaled digital capabilities: Launched comprehensive digital strategies for major brands like Kraft, Oreo, Trident, and more, encompassing websites, mobile, advertising, CRM, and social media. Resulted in a 50%.
• Educator: Built & championed the Digital Learning & Innovation Agenda, propelling Mondelez to become one of the first CPG industries to create an MMM and ROI.
• Crafted award-winning campaigns: Generated innovative Communication platforms across Display, Search, Social, Mobile, SEM, E-commerce, and Content Marketing, securing "Best Fanpage" and "Marketing Monsters" awards.
• Forged deep customer connections: Established a central database and Social CRM strategies to foster authentic brand engagement.Skills & Expertise:
• CPG Digital Strategy & Implementation,

San Jose, CA, US

• Masterminded & executed integrated 360° marketing strategies across Advertising, PR, Promotions, Events, CRM, Digital (Display, Email, SEO, SEM, Social), consistently exceeding B2E, B2B & B2C sales targets by 30%.
• Metrics Master: Established & tracked comprehensive KPIs, ensuring successful campaign performance and continuous optimization across all channels.
• Event Architect: Designed & executed high-impact events for lead generation, branding, and sponsorships (education & enterprise), driving audience engagement and exceeding expectations.
• LATAM SEO & SEM Champion: Recognized as the MX top benchmark for innovative & effective SEO & SEM strategies, driving significant lead generation and conversions to Adobe website store by 50%.
• App Creation Maestro: Designed & developed 3 custom apps for sales teams to optimize lead capture and streamline conversion processes.
• Social Media Champion: Spearheaded successful social media campaigns, achieving LATAM region's highest performance and fostering vibrant online communities.Skills & Expertise:

Detroit, Michigan, US

• Built & Led Digital Marketing & CRM Department: From the ground up, established a dedicated team and infrastructure to drive marketing and customer engagement across General Motors Mexico.
• Global SEM Benchmark: Within a year, implemented a digital marketing framework & optimized SEM campaigns, becoming a global benchmark for GM.
• Cost-Effective Engagement: Developed innovative marketing strategies and campaigns utilizing Digital, Email Marketing, and CRM, achieving almost 50% cost reduction with excellent results.
• CRM Architect & Strategist: Created & implemented CRM standards and strategic frameworks, streamlining customer communication across 287 dealerships, sales fleets, aftersales, and other GM units.
• Dealer Empowerment: Built a dedicated Marketing portal with tools and resources (shopping carts, ad builders, CSI guidelines) to support dealership marketing initiatives.
• Customer Focus: Defined standards for the Customer Attention Center to optimize telemarketing campaigns and enhance customer experience.Skills & Expertise:

Munich, DE

• Digital Transformation Champion: Spearheaded the development and implementation of digital marketing strategies for BMW Group Mexico, achieving 50% campaign cost reduction with excellent results.
• Visionary & Strategist: Built the business case for a CRM system across BMW Mexico and its 30 dealerships, delivering a 150% ROI and setting a global benchmark.
• Award-Winning Marketer: Led the creation of AMAPRO-winning email campaigns for three consecutive years (2002-2004), showcasing exceptional effectiveness and creativity.
• Website Success Story: Transformed BMW.com.mx into the best luxury car website in Mexico in 2003, driving brand engagement and online success.
• Data-driven Insights: Led marketing research and business intelligence activities, informing strategic decision-making and campaign optimization.
• Global Industry Impact: Established BMW Group Mexico as a benchmark for digital marketing and CRM practices within the BMW and Mini small markets worldwide, particularly in email marketing, lead generation, CRM.

• Delivered tangible results: Spearheaded online & offline marketing strategies for leading Latam brands (Disney, MVS Internet, Charles Schwab, Volvo, Jaguar, Ford) across B2B, B2C, and B2E models, driving substantial.
• Latam Market Expert: Leveraged deep understanding of the Mexican & Latin American Digital landscape to tailor effective campaigns & optimize client websites for regional success.
• Full-Spectrum Consultant: Provided comprehensive digital marketing consulting, encompassing business model & revenue model analysis, functionality analysis, and development of effective online marketing plans.
• SEO & Marketing Tech Savvy: Implemented data-driven SEO strategies, email marketing campaigns, website analysis, and other cutting-edge tactics to maximize client reach and engagement.Project Management Pro: Led the.
• Latam Digital Marketing Strategy & Consulting,
• Business Model & Revenue Model Optimization,

Ciudad De México, México, MX

• Launched & Commercialized: Successfully implemented the TELCEL & AMIGO KIT cellular phone & timed-phone card project within TELMEX stores, driving product adoption and increasing customer base.
• Strategic Business Planner: Developed & executed a winning business plan for cellular rate packages, expanding revenue streams and market share.
• National Sales Expansion: Led the national expansion of TELMEX's product line, crafting a comprehensive commercial & operating strategy that resulted in a 25% sales increase across telecommunication stores.
• Project Management Leader: Orchestrated the successful operation of diverse projects like Rescue Service 080, Pager service TELBIP, internet marketing initiatives, international fax data service, and phone payment life.
• Customer Champion: Owned customer satisfaction within the department, ensuring high loyalty and positive brand perception.
• Talent Developer: Led employee training programs, fostering skills and knowledge to enhance team performance.Skills & Expertise:

Bs, Marketing

Bachelor Degree, Economic Sciences Focused In Marketing