Jay A. Email & Phone Number

Warwick, Warwickshire, United Kingdom

Adult Social CareCovid-19 communications out to care sector re: vaccinations, hygiene procedures, lockdown etc..Creator of Adult Social Care newsletter - distribution to over 5,000 providers throughout Warwickshire and neighbouring CoventryResponsible for ASC areas including Domestic Abuse, Carers, Loneliness and Social Isolation, Workforce recruitment for Warwickshire care sector, Homelessness.

West Midlands

Clients included: PDSA, Telford and Severn Arts, Worcester.

Birmingham, United Kingdom

B2b clients: Wolseley UK, Crestchic, Ideal Boilers and Brammer Buck & Hickman. - Responsible for the day-to-day running of several accounts, which includes: client management, budget control, proposing and rolling out strategic marketing plans, media liaison and presenting monthly EAV and forecast targets each month. - Project managed the delivery of Talking Trade, an in house magazine targeted at specialist trades and heating engineers. Working to tight deadlines, responsible for overseeing content for the magazine as well as contributing ideas to a wider editorial group. Magazine circulated to over 5,000 staff and across 450 branches nationwide. - Overseeing social media plans and schedules for all clients, which required: approving final Twitter and LinkedIn schedules, advising the client on any negative and potentially harmful content posted by followers and leading content planning sessions for Twitter and LinkedIn alongside the Social Media team. - Managing the day-to-day work of junior members of the team, including a direct report (Account Executive).

Worcester, United Kingdom

World Class Worcestershire is an inward investment campaign. My role involved working closely with the CEO, Directors, Councillors and external stakeholders to develop press statements and content to send out to a variety of regional, national and international media. - Increased brand visibility to core investor audience by 80 per cent with the creation of a dedicated Twitter and Instagram account in February 2016 (3,000 followers on Twitter and 442 on Instagram).- Managed the build and promotion of the website to regional, national and international audiences (Avg. views 2,500 views per month).- Planned and managed three investment led seminars. The invitation only events were a great opportunity to showcase Worcestershire to potential investors, developers and entrepreneurs. In total three seminars were hosted in London, Birmingham and Worcester. Achieved objective to raise the profile of Worcestershire and generate leads for future investment into the county.

Worcester, United Kingdom

Managed national and local PR following the announcement of the allocation of £50 million to Worcestershire as a result of its Strategic Economic Plan (SEP) for 2014/15 confirmed by Central Government. Working with Worcestershire Local Enterprise Partnership, a preprepared announcement and strategy ensured that national and local journalists had all key messages and necessary information to hand.Manage the Council's Twitter, Facebook and LinkedIn accounts. Increased the Chief Executive's Twitter profile by 75 percent by posting relevant tweets that highlighted an energetic and ambitious vision for Worcestershire. Managed the crisis management of several sensitive topics that were picked up by both broadcast and print media. Keeping to prepared statements and a crisis communications strategy, I was able to keep a level head while ensuring that the strategic management team were kept abreast with the latest news.

West Midlands

Penkridge, Staffordshire

Clients: Go Wales, Handlesbanken, The Academy Transformation Trust and Canute / Consumer clients: Eurochange and Marshall Amps.• Managed the pitch for Government funded client, GO Wales. After being asked to re-pitch for the account, I compiled a six month PR plan that incorporated new story ideas, newspaper features and a strategy to create an authoritative voice within the heavily saturated education sector. Coverage in core press was achieved along with connections to key journalists in the education sector. • Increased month-on-month coverage for consumer client, Marshall Amps. As an iconic global brand, Marshall was keen to push into new media titles and hit a younger generation of music fan. Not only was the objective achieved, but Marshall’s fridge was the must have accessory of summer 2013 across all music and generic lifestyle media. • Positioned client, Resource as the ‘go to expert’ for comment pieces relating to outsourced support services in several heavily saturated sectors. Coverage was achieved in specific education, retail, manufacturing and transport press. Extensive selling-in to a hand selected list of key feature editors allowed for guaranteed coverage.

• Managed the Trusts internal communication strategy. As part of a lack of confidence in communications, I launched the Trust's staff newsletter. With an audience of over 500 employees, I was responsible for setting up consultations with senior management, developing a web presence on the Trust's intranet and acting as Editor for the finished product.

• Following a call for a ban on outdoor heaters in 2008 by the European Parliament, I co-managed a strategy to defend patio heaters on behalf of my client, Calor. The success of this campaign saw Bright win the 2008 CIPR Pride Award. Coverage was achieved on Sky News, BBC News and ITV News and also in The Sun, The Times, The Daily Mirror and The Independent.

• My responsibilities included day to day contact with clients, writing press releases and features, monitoring relevant sector press for new opportunities and attending client meetings. I also liaised with national, regional and trade journalists and arranged press photo calls.

During this period I had a mix of internships and part time work in and around the West Midlands.

Post Graduate Broadcast Journalism, Broadcast Journalism

NCTJ accredited

Ba Hons, Media And Communication (Pr)

Activities and Societies: Student rep for the CIPR

Bsc, Psychology