Oversee operations for multi-affiliate station group, with attention to our customers' (viewers, clients, employees) needs.

Oversaw local sales team including digital and CW specialists. Goals included budget attainment, project development and delivery, creating positive relationships with station clients and internally between departments.

Attain digital budgets, develop and deliver online projects on PAHomePage.com, including technical, artistic and sales components. Create systems of accountability for two local sales teams and foster cooperative selling between the same.

Creative Services included oversight of promotional activities, commercial production and sales support in terms of copy, promotional contests, special newscast graphic design and integration, daily topical production, station promotional events and special projects.eMedia Management included the roll out of the redesigned web product at KTAL, including the first revenue development specifically online, training team members on content creation, supporting newsroom activities and… Show more Creative Services included oversight of promotional activities, commercial production and sales support in terms of copy, promotional contests, special newscast graphic design and integration, daily topical production, station promotional events and special projects.eMedia Management included the roll out of the redesigned web product at KTAL, including the first revenue development specifically online, training team members on content creation, supporting newsroom activities and providing appropriate web products using available tools, support for sales team in digital selling, and budget development and attainment. Show less

Promotions Management included oversight of KTAB promotional activities including topicals, image promotion, station special projects.Director of Operations included oversight of news production employees and facility, commercial production employees and facility, promotions employees and facility for first KTAB and then KRBC TV, beginning a multi-month project to consolidate operations to the KRBC facility in late 2003.