I am one of the leading brand concept and product innovators in the goods and services market. I created one of the first branded lifestyle experiences in the hospitality industry, launching my company Mulholland Suites, where everything in the suite was available for purchase, including the design esthetic. Thru this experiential initiative, the Mulholland brand expanded into many categories including clothing, footwear, jewelry, furniture, home furnishings and the launch of Mulholland Motors, selling collectible vehicles. We employed 500 artisans at our San Francisco factory, and 100 in our factory abroad. Our offerings were created in our factories, and via licensed partners.My career experience includes brand creation, designing, manufacturing, and distributing products and services for the discerning consumer in a wide array of markets. I am passionate about building innovative brands, immersive lifestyle and destination experiences, marketing and selling in unexpected ways.I design and update brand narrative, refresh merchandise plans, and drive new product development, new raw materials sources, contractor relationships, category expansion and mutually beneficial brand collaborations. I am trained in live TV and live stream broadcasting Leveraging my experience in product design, I currently work with well known brands where my products remain among the top-selling items.In early 2020, I created and co-launched Citrine, a first-of-its-kind wellness boutique sanctuary and flex space in Marin County, CA. Combining wellness and healing modalities with clothing, accessories and home merchandise. Customers who visit Citrine experience market current clothing, jewelry, footwear, and accessories that celebrate local designers as well as access to wellness services such as yoga, fitness, salt room, meditation, sound healing, energy medicine techniques, and healing crystal service. I am currently expanding the Citrine brand into the live-streaming realm, a subscription based sales expansion, as well as the hospitality sector to create wellness-infused experiences for our clients.I reside in the San Francisco Bay Area with my wife and family. I am a consummate entrepreneur, maker, builder and craftsman and enjoy collecting curious, unique objects from around the world.