Jay Munro Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

KPIs• 2023: 39% increase in leads from 2022• 2024: 34% increase in leads from 2023• Average contract duration - increased by 28% from 2022-2024• Total leads generated (2022-2024) - 596 (25 per month)• Led a team of 10 copywriters and 20 data researchers, overseeing the creation of strategic, high-quality email and LinkedIn content aligned with client objectives.• Collaborated closely with clients across diverse sectors including SaaS and marketing agencies, and partnered with account management teams to craft content that met campaign goals and resonated with target audiences.• Balanced traditional human copywriting with advanced AI technologies, employing high-volume prompt engineering techniques to enhance personalizations.• Developed innovative content marketing campaigns, such as personalized object mailings, to boost client engagement and foster authentic connections.• Provided strategic content support for comprehensive, bespoke outreach sequences and follow-up touchpoints that deepened prospect interactions and improved campaign success.• Maintained high standards of quality while managing multiple concurrent projects, tailoring content to suit various industries and target audiences for effective lead generation.

Barcelona, Catalonia, Spain

KPIs• 70 meetings booked (5.8 per month)• Created hyper-personalised outbound email copy using ABM strategy (UK, IE, USA, Canada).• Produced longer, more bespoke sequences for low-volume campaigns.

Beijing, China

• Teaching Cambridge-based English curriculum in grades 10-12 in international school in Beijing.• Mentored fellow teachers, managed teaching groups, and organized extra-curricular events.

Medellin, Antioquia, Colombia

• Taught English Language and Literature in an international, Cambridge-accredited school in Medellin, Colombia. • Prepared middle-school grades for Cambridge exams such as the KET and PET. • Rolled out a Cambridge-aligned curriculum with a strong focus on literary analysis and the development of higher-order critical thinking skills.

Medellín, Antioquia, Colombia

• Taught ESOL at an internationally renowned language institute.

London Area, United Kingdom

• Led a team of 30 writers, sub-editors and proofreaders to build publicity guides and listings for weekly broadcasting schedules for TV clients such as Five, Flextech, and UKTV.• Worked directly with the broadcast client to engage media interest in their content/output.

London Area, United Kingdom

• Led a team of writers to build a weekly publicity guide for the UK broadcaster.• Worked in two locations - my own company offices and also at the clients to bridge the gap between their publicity department and our writing team.

London Area, United Kingdom

• Wrote content for weekly publicity guide for UK broadcaster Five.• Interviewed talent on the clients' latest shows for media to use in their publications.

London Area, United Kingdom

• Worked with broadcasters across the UK to collect content about forthcoming output.• Worked with UK media to update changes to TV schedules.

Master Of Arts - Ma, Masters In Education

Celta, Teaching English As A Second Or Foreign Language/Esl Language Instructor, B

Bachelor Of Arts - Ba, English Literature (British And Commonwealth), 2:1