Jay Ehrlich Email & Phone Number

New York, NY, US

Greater New York City Area

New York, NY

• Responsible for creating new Omni channel products across Harland Clarke and Valassis core coupon offerings
• Launch first-to-market coupon booklet combining promotional offerings, expert editorial and a print-to-digital interaction that extends campaign from the printed page to user’s mobile phone
• Explore, build and integrate new print-to-digital engagements such as watermarking, bots and AR into core products
• Develop go-to-market strategies and pitch directly to clients and agencies (AT&T, Revlon)
• Oversee editorial strategy, content development (publishers, influencers) and data partnerships to enhance offerings
• Leverage online and offline data sources to optimize print and location-based digital campaigns

American Media Inc.

• Responsible for developing branded-content programs and supervising cross-brand marketing campaigns for all (8) American Media, Inc. properties including Men’s Fitness, Shape, Fit Pregnancy, OK! and RadarOnline
• Conceptualized, pitched, and oversaw production of all cross-brand digital and print programs (Microsoft: $3.8M; Wonderful Pom: $2M; Jamba Juice: $1.6 M; Softcard: $550,000)
• Managed 20+ full-time and freelance editorial, social, video, content marketing, design, photo and development teams to implement campaigns across print, digital, mobile, social, broadcast TV and events
• Oversaw account managers and analytics teams to track all campaigns in real-time and pivot promotion to ensure optimization and fulfillment
• Led all RFP responses and weekly client-facing campaign meetings
• Translated strategic vision for managers and staff to ensure innovation​ and monetization with key business metrics

American Media Inc.

• Responsible for forward-thinking digital strategy and digital P&L across Men’s Fitness, Muscle & Fitness, Flex, OK!, Star, National Enquirer and RadarOnline
• Created and developed short- and long-term strategies that grew scale revenue and positioned American Media as a category leader in the entertainment and men’s category across the full canvas of digital media
• Established audience targets and benchmarks focused on customer engagement and high-value content to drive customer acquisition, engagement, retention and revenue
• Managed editorial, production, video and design staffs (32 employees) across seven digital brands
• Increased unique visitors by 300% and page views by 350% in just one year by focusing on data-driven content creation and SEO, syndication, referral, newsletter and social sources
• Oversaw production, prioritization, and scheduling of new web product launches as well as site enhancements

• Led editorial and partnership strategies for digital properties of award-winning brand, including website, subscription site, social media and apps
• Managed team of 10+ staff to be responsible for day-to-day operations (content creation, product development, marketing and business development)
• Developed 24-month product roadmap to focus team on best-in-class content, innovation, metrics targets and methodologies
• Oversaw the development of digital best practices with a focus on design, SEO, social, video, subscription services and mobile
• Directed the development of direct marketing platform for Women’s Health books and eCommerce direct mail newsletters that boosted conversion rates, sales per transaction and margin
• Grew online ad revenue ($5.25 million) by creating custom integrated programs

• Conceptualized and implemented editorial redesign of cosmogirl.com
• Responsible for editorial direction, marketing/promotional initiatives and budgeting of site
• Wrote, edited and scheduled daily site updates and biweekly newsletters
• Created site partnerships through barter swaps (Blockbuster.com, Hollywood.com) and marketing deals (MTV, Fandango)

New York, NY

• Developed and implemented music section for website
• Created and produced on-site and off-site promotions
• Developed, reported, wrote and edited all music content including CD reviews, music news, features stories and Q&As (Sinéad O’Connor, Third Eye Blind)