Wimo (Opinion / Event Trading Platform)Product: Implemented contracts of 100INR value to increase Gross Commission by 15% - Revenue Lever - while maintaining liquidityCreated a community/social trading construct, to improve product led growth, vitality, and also introduce a platform currency concept.GrowthLaunched the product from scratch, challenge being the industry itself was extremely nascentAcquired 3000+ high quality users in M0 itself at a CAC of <100INRWorked on revenue share based long term deals with Influencers - a 1st in Gameskraft - to acquire as well as retain users over 4 months, acquired a total of 34000 users at a CAC <150Ensured M4 recovery of the CAC, ARPU being 174 & LTV of 1200INR in ~7 months Implemented all the user journeys on Clevertap Wimo became operationally profitable in 4 monthsLudo SelectProductStrategised & implemented Discount Pass - a 1st in the country - to replace bonus cash and prevent 100% monetary fraudDesigned deposit offers and referral constructs to improve deposit% & organic acquisitionDesigned & implemented user matching logic & tournament lobby - improve matching rate by >30%Built the 7-day user milestone journey for succesful onboarding of users Optimised tournament crons to improve match rate to 82% from 71%Designed the complete free app and user flow from free app to cash appGrowthLaunched the product from scratch with app review influencers + partnerships with the likes of ShareitAcquired 10K+ users in the 1st month itself at a CAC <200 & ARPU of 40 INRPocket52 (Poker)Completely revamped content & audiences on all paid platforms - optimise CAC (7000) & ARPU (1400)Opened new channels like Apple Search Ads (ASA); 4500 ARPU Revenue share tie-ups with influencers from any category who know poker - 2000 CAC & 4000 ARPURestructured referral program to improve share to 8% from 3% in 1 month of operations, CAC is standardised at 3500 with 2000+ monthly acquisitions & 1400 ARPU

Revamped the wallet in the app with 3 currencies to improve cash flow and unit economicsReached 700K MAU through Affiliates + Influencer MarketingMonthly budget of 2Cr - Trader CAC: ₹35; Depositor CAC: ₹650Introduced the Exit Feature (buy & sell) to increase repeat trades + bringing the platform closer to a trading platformBuilt a college fest focused section on the product & acquired 10K+ users through Mood Indigo IIT Bombay FestIncreased sign-up to 1st gameplay through revised onboardingIncreased signup to deposit through task based user journey + deposit offers User flows & segmentation. user retention journeys using MoEngage

ProductDesigned & wrote the game logic to make Ludo a game of skillCreated a User Matching Logic to improve user matching rate by 30%Optimised tournament cron & buy-in values for improved liquidity Created Everybody Wins, a unique construct that improved user session time (to 43 minutes), concurrency, and liquidityImplemented a buy-in progression system that converted an LVP to HVP in 164 games Designed Diceless Ludo that contributed to 30% of the total revenue GrowthIn-game hooks for repeat gameplay, retention & engagementClocked 1Cr GMV & 12 Lakh in Revenue in September 50% CMGR in 4 months in terms of revenue & GMVAcquired 120K users in 4 months with a total marketing spend of 15LRetention: D1 50%, D7 28%, D30 8% and M1 of 20%Grew high-rollers who contributed up to 3L GMV per user in 4 monthsReferrals contributed to 60% of the total users acquiredGMV / user: M0 ₹200, M1 ₹800, M2 ₹2400 | ARPU ~ 12%

Lead the end-to-end acquisition activities from Affiliates to Youtube Marketing and growth hacks, Took Zupee from 500 users to 2 Million in 1 yearTook Ludo Supreme to more than 1 million users in 4 monthsAchieved 28D ROIs of up to 241% and average 28D ROI of 97% through affiliatesAchieved a lifetime ROI of 400% through Influencer marketing on Ludo Supreme Handled marketing budgets of more than 3Cr / monthRelationship with more than 1000 youtubers on a first hand basisRelationship with more than 40 top performing affiliates, OTTs, and OEMs on a first hand basisMaintain lowest CAC for both the apps in the industryMaintain highest conversion ratios throughout the user funnelWorked with top agencies in the marketManage referral systems, deposit offers, feature inclusions that might help with acquisition & retentionFind growth hacks for explosive user growth and generate massive word of mouth to drive organic growthSet-up end to end content inflow on Zupee and got most of it automated

Draft Press Releases, Case Studies, and Testimonials for prospective, recently on-boarded and mature clientsWrite SEO based Articles and getting them published on various article bases to promote more traffic on the website through Call-to-Action parametersPrepare product Buyer's Guide for targeted audience which involved intensive research and writingDrafted technical proposals to bids and RFPs for lead generationDevelop content for flyers/e-pamphlets, e-mailers and campaigns specific to Indian as well as American audiences to drive increased traffic and interest towards the website and recent product launchesPrepare collaterals such as Product Feature Documents for direct communication with specific clients/prospects and for marketing purposes

Developing and curating content for the catalogue that reflects on the appQuality check the content developed by other team mates

Was worked up at the casting yard and western approach of the Signature Bridge site, Wazirabad.