Business Leader
Space Technology, Toys, Video Games, Online Entertainment, Software Service
Jay Smith is an accomplished executive and inventor who has served as the principal of Smith Engineering, a Los Angeles-based product development and licensing firm that created hundreds of consumer products, toys and video games over a 35-year history. He holds over 40 patents and generated over $500 million in product and royalty revenues while leading Smith Engineering.During his tenure at Smith, he served as the co-founder of Play-It-Now, Inc., a Los Angeles based media company that licensed a cash awards management system for online electronic games powered by the proprietary FairScore Ranking technology.He was also the CEO of Adrenalin Interactive Inc. (NASDAQ: ADRN), a publicly traded entertainment software company that developed top selling consumer products for video, hardware and software firms. Notable properties included Tiger Woods Golf, Spiderman, X-Men, and Trivial Pursuit. The company was sold in 2000 in a substantial M&A transaction. Previously, he held the post of CEO at Western Technologies, a successful developer of entertainment software and technology products, that became Adrenalin Interactive after a merger. Smith was a product development engineer working on Hot Wheels, Talking Dolls, and many other products at Mattel following several years at TRW, where he worked on launch sites for the Titan Intercontinental Ballistic Missile, vibration analysis for the LEM descent engine for moon landings and trajectory analysis for the Minuteman Ballistic Missile. He holds an M.S. from the California Institute of Technology and a B.S. from Virginia Tech (where he is on the Advisory Board to the College of Engineering and is one of 50 Distinguished Engineering Alumni). Smith is a member of the Interactive Digital Software Assn, the Board of Advisors for UCLA Medical Center, a Director of the Santa Monica Rotary Club, and is President of a Southern California Ski club.