Midwest Cycling LLC is a retail chain of bicycle stores in the Midwest Midwest Velo is a Lifestyle mailorder company: TREK Bicycle Store of Kansas City (Shawnee)TREK Bicycle Store of Kansas City (Independence)TREK Bicycle Store of St. Louis (Ballwin)TREK Bicycle Store of St. Louis (Arnold)TREK Bicycle Store of Omaha (Midtown)TREK Bicycle Store of Omaha (Papillion)

● Responsible  for  the  company’s  North  American  in-­line  and  custom  apparel  revenue● Designed  and  implemented  strategies  for  developing  business  and  achieving  the  sales  goals● Facilitated  the  use  of  regional  sales  managers’  travel,  event  and  sample  budgets● Inspired  the  sales  teams,  operations  and  resources  to  deliver  profitable  growth● Defined  and  orchestrated  incentive  programs  to  motivate  the  sales  team  to  achieve  targets● Implemented  and  evaluated  sales  training  programs  that  enabled  staff  to  achieve  their  potential ● Exceeded  dealer  expectations  and  contributed  to  a  high  level  of  customer  satisfaction● Hired  and  mentored  sales  staff● Led  detailed  and  accurate  sales  and  margin  forecasting● Compiled  information  and  data  related  to  dealer  and  new  dealer  interactions● Monitored  customer,  market  and  competitor  activity● Collaborated  with  the  marketing  team  to  establish  successful  channel  and  partner  programs● Nurtured  key  customer  relationships  and  participated  in  closing  strategic  opportunities

● Developed  budgets● Implemented  and  designed  sales  programs  for  distributors  and  key  accounts ● Managed planning  and  setup  for  specialty  outdoor  trade  shows● Presented  fiscal  year-­end  sales  to  board● Advised  on  production  planning  on  all  products

● Managed  44  employees  and  900  dealer  direct  accounts  throughout  the  United  States ● Developed  individual  sales  strategies  for  each  account  and  Territory  Manager● Maintained  and  resolved  credit  issues  for  all  accounts● Coordinated  sales,  marketing,  and  production  issues  with  international  sales  department ● Created  and  managed  implementation  of  all  future  projects● Assisted  in  managing  and  manufacturing  schedules● Managed  all  budgetary  issues  for  Klein  Bicycles  and  Bontrager  Cycles● Developed  and  ran  National  Sales  Meetings● Presented  at  Trek  Global  Sales  Meeting● Directed  sales  force  integration  between  Trek  Bicycles  and  Klein  Bicycles

● Established  new  dealer  base  in  a  highly  competitive  market● Collaborated  with  owners  and  buyers  to  develop  long  and  short  term  sales  goals● Communicated  the  excellence  of  the  Klein  and  Bontrager  brands  to  retail  owners  and   employees ● Related  up-­to-­date  technical,  merchandising,  sales  program  and  warranty  information● Conducted  year-­round  sales  calls  and  clinics● Achieved  97%  sales  quota  fiscal  1996-­1997● Earned  two  performance-­based  pay  increases  in  1996