A Fitness entrepreneur with a passion for Fitness, Marketing and Tech Investment. Jay heads ICN for India, the largest and fastest growing natural fitness modelling and bodybuilding federation in the world. Present in 99 countries, ICN (I Compete Natural) are the global leaders in natural physique sports, professional production and execution of events, breaking multiple Indian event records with the health and fitness niche. As a passion, I help small and large businesses scale by creating social media growth through data driven practises and growth strategies. I utilise out of the box ideas to generate content, gain brand awareness about products and services and leverage my expertise to create immense engagement on Social Media.