Media Planning Executive
Current-Formulated media plans for clients such as Sanofi and Abbott, ensuring alignment with marketing goals and budget constraints. Collaborated with senior planners to create detailed media briefs and strategies.-Managed communication with suppliers for campaign briefs.-Monitored the performance of media campaigns using analytics tools like Google Analytics, Data Studio.-Evaluated ad performance, tracked crucial metrics, and modified media plans as needed. -Prepared detailed performance reports and presentations for internal teams and clients, highlighting key metrics and insights.-Assisted in managing media budgets, ensuring cost-effective allocation of resources. Tracked spending against the budget and provided regular updates to senior management.-Acted as a liaison between clients, creative teams, and media outlets to ensure seamless execution of media campaigns. -Facilitated communication and coordination across various stakeholders to meet deadlines and deliver high-quality results.-Worked closely with the creative team to ensure that media strategies are effectively integrated with creative content. Provided insights and recommendations to enhance campaign effectiveness.-Developed detailed media schedules, ensuring optimal timing and placement of ads across various digital platforms.-Developed and maintained comprehensive dashboards using Data Studio showcasing entire customer journeys and key performance indicators (KPIs) for clients such as Mobily.-Assisted in the implementation of tracking tags, to ensure accurate measurement of user interactions and campaign effectiveness.-Generated weekly and end-of-campaign reports to evaluate the effectiveness of marketing initiatives. ---Developed periodic reports outlining campaign performance, presenting insights, recommendations, and future strategies to clients.- Involved in invoicing and actualizing plans for clients, ensuring accurate financial tracking and reporting.
