• Spearheaded the GTM strategy including demand generation, customer acquisition, partnerships, pricing and client servicing generating revenues from 0 to $150k over the last 10 months.• Led the pre & post sales client servicing & training strategy and implementation• Developed Use Case messaging and adoption with Enterprise, SMB/SMEs and Non-profit customers- for customer service reducing customer support emails by 23%• Led internal product testing for increasing number of AI Use… Show more • Spearheaded the GTM strategy including demand generation, customer acquisition, partnerships, pricing and client servicing generating revenues from 0 to $150k over the last 10 months.• Led the pre & post sales client servicing & training strategy and implementation• Developed Use Case messaging and adoption with Enterprise, SMB/SMEs and Non-profit customers- for customer service reducing customer support emails by 23%• Led internal product testing for increasing number of AI Use Cases to save time (up to 40%), reduce costs and improve quality of output in internal operations across functions• Led over 100 SaaS demos leading to a 20% conversion rate• Collaborated with the Tech development team to develop the Product Innovation Vision- including user interface and product release roadmap for the next 24 months Show less

• Spearheaded the innovation transformation strategy for brands such as Kleenex, Scott, Wypall, Kimtech and Kleenguard through Design Thinking, Lean Innovation, and Agile to deliver 3X innovation contribution from $3M to $9M.• Directed various Digital Marketing and CX initiatives- VoC, Customer Journey Mapping, Win-loss analysis, SEO/SEM, Salesforce.com lead gen. & ROI analysis to reduce customer churn rate from 12% to 7%, the lowest ever for a key portfolio.• Led a team of 5 senior… Show more • Spearheaded the innovation transformation strategy for brands such as Kleenex, Scott, Wypall, Kimtech and Kleenguard through Design Thinking, Lean Innovation, and Agile to deliver 3X innovation contribution from $3M to $9M.• Directed various Digital Marketing and CX initiatives- VoC, Customer Journey Mapping, Win-loss analysis, SEO/SEM, Salesforce.com lead gen. & ROI analysis to reduce customer churn rate from 12% to 7%, the lowest ever for a key portfolio.• Led a team of 5 senior category managers and the entire R&D team to drive overall category P&L, Innovation strategy, CX, and marketing roadmap for a $400M business, directly driving 4% incremental profits every year.• Chosen to serve on the MLT (Marketing Leadership Team), the highest forum for marketing leaders to evaluate business proposals.• Facilitated critical projects in multi-stakeholder matrix organization, by leading multi-functional initiatives like supply chain localization & packaging revamp (that led to cost saving of $500K) and GTM- E-commerce & Modern Trade in new categories, leading to over 100% year on year growth from 2020-2022. Show less

• Led the overall strategy and execution of the marketing plan for a $50M business including new launches, KOL engagement, category management sales force enablement, analytics on market dynamics & competition, branding and communication strategy including digital marketing and working with the global teams on product roadmaps to achieve a YTD growth of 18%.• Facilitated market creation by developing unique LCS digital solutions- cloud based EGC, Tele ICU etc.• Awarded Global GE… Show more • Led the overall strategy and execution of the marketing plan for a $50M business including new launches, KOL engagement, category management sales force enablement, analytics on market dynamics & competition, branding and communication strategy including digital marketing and working with the global teams on product roadmaps to achieve a YTD growth of 18%.• Facilitated market creation by developing unique LCS digital solutions- cloud based EGC, Tele ICU etc.• Awarded Global GE Healthcare award for the Best Marketing Team in 2018. Show less

• Devised and implemented a comprehensive Interventional business revival plan, yielding 7% market share increase in 2016 and a further 12% in 2017 for a $30M business.• Created a new business model to drive sale of cardiology equipment in T2 markets and beyond- branded as “my first cathlab”- that led to incremental business of $2M annually.• Awarded CEO’s award for the highest business growth within GE Healthcare for 2017.

• Re-established healthy portfolio profitability in the most complex portfolio in Joints Reconstruction that resulted in a 23% CAGR.• Formulated and executed a robust marketing plan which includes- new product introductions (Gription TF),pricing strategies, and sales channel strategies that led to incremental sales of $1M.• Spearheaded adoption of premium focus products by organizing national and international professional education courses (Thailand) and product workshops at… Show more • Re-established healthy portfolio profitability in the most complex portfolio in Joints Reconstruction that resulted in a 23% CAGR.• Formulated and executed a robust marketing plan which includes- new product introductions (Gription TF),pricing strategies, and sales channel strategies that led to incremental sales of $1M.• Spearheaded adoption of premium focus products by organizing national and international professional education courses (Thailand) and product workshops at conferences (USA, Australia, Malaysia, and India)- resulted in an annual incremental premium marketing mix of 8%.• Awarded the Cube Marketing Award for the Best business model innovation in J&J India- in 2014. Show less

• Created and executed a comprehensive marketing plan for the largest product portfolio in Depuy Synthes Joints business (US$ 25 Million) that resulted in a 17% CAGR.• Led the launch of “PS150” knee to revitalize a dying product category- generated an incremental $2.8M.• Orchestrated the creation of the first product (PS 150) Advisory Board in the Joint reconstruction industry.• Awarded the Cube Marketing Award for the Best Brand Launch in J&J - in 2013.

• Spearheaded the launch of the premium Hip Replacement product, “Delta Motion” in the face of the worldwide recall of “ASR”- resulted in incremental sales of $700K and regained 50% of the lost market share in the category via the “Champion Surgeon” strategy.

• Managed a sales team responsible for US$ 1 Million territory that resulted in a 22% CAGR.• Drove the highest premium on product mix in the country that led to a 5% average price increase.• Led channel management- managed multiple distributors to drive sales (primary and secondary) with at least one distributor winning an award in each annual National Distributor meeting.• Initiated multiple self- driven market development engagements. - Patient Awareness events via… Show more • Managed a sales team responsible for US$ 1 Million territory that resulted in a 22% CAGR.• Drove the highest premium on product mix in the country that led to a 5% average price increase.• Led channel management- managed multiple distributors to drive sales (primary and secondary) with at least one distributor winning an award in each annual National Distributor meeting.• Initiated multiple self- driven market development engagements. - Patient Awareness events via public forums via Rotary clubs – attended by ~500 people.• Awarded MD’s Circle of Excellence Award for exceptional sales performance- in 2010. Show less

• Managed and consulted for key FMCG accounts (Pepsi, J&J, Unilever, Nestle, and BMS-Bristol Myers Squibb)- assessed clients’ research needs and presented key insights to their top management, aiding them in strategic decision making (including branding, sales, distribution, and pricing decisions) that led to a year-on-year category growth in over 80% of clients.• Exceeded sales targets through business development by tapping new clients and negotiated for further contracts with the… Show more • Managed and consulted for key FMCG accounts (Pepsi, J&J, Unilever, Nestle, and BMS-Bristol Myers Squibb)- assessed clients’ research needs and presented key insights to their top management, aiding them in strategic decision making (including branding, sales, distribution, and pricing decisions) that led to a year-on-year category growth in over 80% of clients.• Exceeded sales targets through business development by tapping new clients and negotiated for further contracts with the existing clients that resulted in incremental business worth $400K. Show less