Jay Bartel Email & Phone Number

Newtown, Ct, Us

Newtown, Connecticut, Us

Shelton, Connecticut, Us

--> Responsible for sustainable and scalable growth on Amazon through effective management of full P&L metrics

Shelton, Connecticut, Us

--> BUSINESS PLANNING: Strategized and led annual business planning and trade funding negotiations that have delivered scalable and sustainable growth for the past ten years. Introduced cost-effective eCommerce packaging. Organized and formed a task force to identify how to reduce Vendor Lead Time (VLT).--> DIGITAL FRAMEWORK: Responsible for execution of digital framework from product assortment to A+ Content development, to SEO Optimization.--> COLLABORATION: Collaborated with Amazon Retail and Amazon Advertising to implement “always on” strategy resulting in increased traffic to Edgewell product detail pages. Implemented a monthly scorecard to be shared with key stakeholders that highlighted results and critical sales drivers for PurePlay eCommerce.--> AWARDS: Top Growth Sales Region Leader for PurePlay guiding a long-term strategy and execution for growth. Found hidden opportunities to raise selling price for PurePlay channel.--> MULTIPLE PLATFORMS: Designed and drove best practices for Fresh, Prime Now, Pantry, Amazon Family, Amazon Business, and Baby Registry. Supported data ingestion, management, organization, design, and implementation. Provided guidance on, configuration, project planning, and mentoring. Managed Amazon 3PL and inventory. Managed top selling region through the successful launch of over 200 products on Amazon. Directed team through global ‘Lunch and Learn’ sessions to identify and build on the $100 million annual revenue gained from successful product promotions management.

Shelton, Connecticut, Us

--> Lead organization's development with ecommerce including all sales and marketing activities resulting in fastest growing region in company--> Worked to implement digital framework approach that has lead to strategic approach with Amazon--> Worked with executive team to identify strategic brands to launch with Amazon DASH--> Developed relationships with many Amazon teams including vendor managers, Strategic Vendor Services (SVS), Amazon Family, Amazon Student, Baby Registry and Amazon Media Group--> Worked with media agencies and content agencies to enhance content and search engine optimization

Shelton, Connecticut, Us

--> EFFICIENCIES: Facilitated efficiencies on the supply side resulting in VLT reduction, higher in-stocks, and lower lost buy box (LBB); moved company to truckload / pallet ordering. Identified and developed Value and PurePlay accounts from large collection of inside sales accounts for newly formed Energizer Personal Care; guided both channels to become multi-million dollar standalone businesses.--> INVENTORY MANAGEMENT: Developed and managed closeout process for organization. Decreased inventory and increased working capital while also being able to increase price and raise profitability.--> BUSINESS DEVELOPMENT: Lead sales effort for Value/Dollar and ecommerce--> ANNUAL BUDGETING: Responsible for delivery annual Operating Plan including top and bottom line sales within the prescribed trade funding--> Developed three multi-million dollar businesses: Value Channel, Dollar General and Family Dollar.

Us

--> Managed broker team through clearly communicated KPI's; worked with team to prioritize over 100 accounts across five main business units to provide focus and optimize results.--> Reversed two year negative sales trend at Babies R Us by focusing on consumer education. --> Moved Playtex Infant Feeding to lead set and gained additional space in planogram through data analytics / space efficiency analysis.

ADDITIONAL SALES EXPERIENCE--> FEMININE CARE, Trade Marketing Manager (January 2005 - August 2005) --> KROGER, National Account Manager (January 2004 - January 2005) --> Trade Development and Trade Funds Manager (February 2002 - January 2004) --> SUNCARE, Category Manager (February 2000 - February 2002) --> PLAYTEX PRODUCTS, National Account Manager (January 2000 - February 2008)--> BIC CONSUMER GOODS, Various Management & Sales Roles (January 1997 - April 1998)--> BRISTOL MYERS SQUIBB / CLAIROL (January 1996 - January 1997)