Jay Bastidas Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Conceptualized, designed and development the implementation of Prevue’s Meeting and Incentives Planner web application and other digital components. Ensured an online presence that is a highly user-friendly experience with functionality that is focused on the achievement of business and growth goals. Also responsible for e-marketing campaigns, including digital marketing initiatives, social media campaign strategies, webinars, video production, search engine optimization and other online marketing tactics. • Lead the conceptual development and execution of PrevueOnline.net.• Produced UI design, including interactions, wire frames, Style Guides, Developer Specifications.• Created an overall strategy for User Interface enhancements including Mobile Strategy.• Planned and conducted usability testing sessions which include cross platform and browser compatibility testing.• Collaborated with Marketing Director on User Interface standards guidelines and enhancements.• Optimized website by reducing image file sizes, CSS and script loading.• Initialized their social media presence on Facebook, Twitter, and Instagram.

Miami, Florida, United States

designed/developed travel education platform. • Reorganized website structure improving user experience of Recommend.com.• Provided analysis, reporting and data to all levels of employees within Marketing Department.• Built dashboards which connect web data with on-premise data to better understand user behavior, trends and marketing performance.• Managed technical SEO, auditing and optimizing website elements, on-page Schema markup, HTML, CSS and JavaScript.• Trained editorial team on the CMS to implement SEO updates to content, tagging and onsite elements.• Initialized their social media presence on Facebook, Twitter, and Instagram.• Planned and developed a gamification learning platform. • Conceptualized a Virtual Reality Travel Experiences & Tours Website.• Created several Augmented Reality Magazine Objects & Advertisements.

Miami Lakes

Managed a team of 5 and closely collaborated with Marketing, Editorial and Sales Team to design and develop cutting-edge digital solutions including web applications, email campaigns, online advertising, and brand design campaigns. • Spearheaded all design projects, from conceptualization to delivery.• Redesigned website layout and overall navigation structure improving the user experience.• Increased webpage load times by 30% by optimizing images, CSS and script loading.• Successfully Increased traffic by 40% by implementing proper SEO Optimization standards. • Initiated cross browser compatibility testing improving the compatibility by 80%• Revamped the email campaign strategy to increase the open rates by 20%.• Measured and reported site search traffic and performance using google analytics.• Managed a full range of design assets (E-mails, web banners, social media content, landing pages, video content, and webinars).