Creative Lead
CurrentSept 2022 — PresentDesign Lead BONDS, Champion, Berlei, JockeyKey projects:—Strategy and Design guidelines for Bonds brand style guide (print, online, animation) across both youth/adult and baby/kids —Strategy and Design guidelines for Bonds SALE and PROMO brand style guide (print, online, animation) across all age groups—Champion and lead accessibility initiatives through informed design practices, guided by Hanes business goals—Influence and build on current… Show more Sept 2022 — PresentDesign Lead BONDS, Champion, Berlei, JockeyKey projects:—Strategy and Design guidelines for Bonds brand style guide (print, online, animation) across both youth/adult and baby/kids —Strategy and Design guidelines for Bonds SALE and PROMO brand style guide (print, online, animation) across all age groups—Champion and lead accessibility initiatives through informed design practices, guided by Hanes business goals—Influence and build on current inclusivity and diversity initiatives through informed design practices, guided by Bonds business goals—Leading and mentoring four in-house graphic/digital designers to identify, own and future proof the brand essence of the Bonds, Champion, Berlei and Jockey—Up-skilling the team to Art Direct seasonal campaigns and licensed collaborations. . .Sept 2020 — Sept 2022Senior CreativeSheridanDesign Lead across a wide range of projects across multiple departments — both internal and external. These include seasonal window and pos (across Sheridan boutiques and Myer/David Jones), packaging re-design, and collaborating with external agency TBWA to develop engaging typography and design across multiple touch points: outdoor; vm; social; eDM and online.Most notably, I was brand custodian for the Sheridan Kids + Baby re-launch in 2021. Key to the successful roll out was the development of: —Logo concept and design—Visual Strategy and design guidelines for Sheridan Kids Instagram—Design of a wire frame for the Kids + Baby landing page, updated seasonally...and nostalgic .gifs that brought an unexpected sense of play to the Sheridan portfolio Show less