Jayesh Mistry Email & Phone Number

Flooring, Paint, Kitchen, Bath, Appliances, Storage, Decor & Furnishings, Windows & Blinds.

Marketing Services and Campaign Operations

Brand Capabilities, Consumer Credit & Events

Consumer Credit & Tier 1 Events

• Led development of category marketing plans while leveraging consumer, customer and competitive insights aligned to merchandising & business objectives.• Responsible for translating merchandise priorities into customer-centric marketing for all apparel categories: Women’s, Men’s, Kids, Baby, Toys, Designer, Concession, HBC Stripes, Olympics, Active, Outerwear, Swim, Basics & Intimates.• Collaborated with marketing functions across the organization (eCommerce, Creative, Production, Digital, Social, Email, In-Store) as well as external creative and media agencies to bring merchandise priorities to life to the customer.• Led annual and quarterly category content strategy ensuring timely and relevant storytelling throughout each season.• Championed change management internally with enhanced processes to reduce redundancies, increase integration across marketing teams and create efficiencies• Managed project delivery from planning, creative and digital briefing, photography/video development, media allocation and post-promotional reporting for corporate events (Bay Days, Black Friday, Holiday, One Day Sales).• Mentored and trained direct reports to drive business results as a team in parallel with prioritizing professional development of each member of the team.

Toronto, Ontario, Canada

• Introduced bulk photography processing methods to decrease lead times by 50%.• Liaised with agency & cross functional teams to launch a brand campaign in under four weeks. • Redesigned & relaunched brand resources on company intranet using in-house CMS platform. • Effectively managed advertising and operational budgets.• Supported & advised on corporate fundraising efforts resulting in +$20,000 proceeds towards providing critical financial support to colleagues affected by the pandemic.

Toronto, Ontario, Canada

• Drove strategic direction of Jumpstart as it pertained to internal and external stakeholders. • Assigned increased scope, leadership, and decision-making autonomy for programs and campaigns.• Accountable for brand stewardship and creation of new fundraising revenue streams across the enterprise.• Acted as the key point of contact and relationship holder for senior leadership, franchisees and external stakeholders.• Presented to stakeholders at all levels of the organization for alignment on programs.

Toronto, On

• Developed sales strategies to maximize sponsorship & fundraising with Canadian Tire Retail vendors, resulting in 36% increase in fundraising over three years, delivering $1.3 million+ over 2016.• Collaborated with cross-functional teams to execute omni-channel consumer facing brand campaigns, yielding 68% over previous year results & surpassing unprecedented KPI benchmarks: 44 million+ earned media impressions, 55 million+ digital impressions & 12% sales conversion rate.• Managed efficient spend of $3 million+ advertising & operational budgets across multiple projects & campaigns.• Supported stores across Canada with marketing & fundraising tools, resulting in 52% increase in fundraising.• Engaged Canadian Tire Retail franchisees in fundraising through sales of sponsorship packages & collectible items during Annual Franchisee Convention, resulting in 65% increase in fundraising.• Prepared & delivered detailed creative briefs, followed by managing revision process with creative agencies.

Brampton, On

• Conducted a complete re-brand of the company including its brand image, website & commercial branding.• Revolutionized business processes to decrease lead times, increase profit margins & improve the overall client experience. Involves strong leadership skills, managing multiple projects & team members.• Converted qualified leads into sales by aligning marketing initiatives with goals of the sales team.• Strategized effective trade show lead-generation.• Utilized Google Analytics, Webmaster Tools and other methods of measurement to maximize ROI.

Toronto, Canada Area

• Worked with the Director of Quality and Customer Service to discover underlying issues resulting in an overall low brand awareness as compared to competitors.• Conducted in-depth field research and analysis in order to create a thorough strategy which alleviated pain points.• Developed a strategy which focused on increasing brand awareness, as well as increasing foot traffic through the door. • Delivered a comprehensive strategy with emphasis on content and CRM. • Created a custom content calendar which allowed the persons in-charge to plan and execute the content strategy accurately, in a timely manner. The content calendar acted as a centralized portal for collecting, curating, and scheduling content across all channels (digital, online, social, print). • Conceptualized a CRM system for the organization in order to capitalize on missed opportunities (enrolment in JVS programs or converting successful JVS candidates into financial sponsors).• Created templates for print advertising, themed weeks and months for social conversation starters, and suggested blogging topics in order to create an engaging storytelling forum.

Mississauga, On

• Created a strategic Q4 plan for the Toys department by analyzing historical data and trends in the retail Toys industry to ensure sufficient safety stock across 133 stores nationwide.• Automated an effective merchandise planning tool based on sales and inventory trends using Microsoft Excel, used by the Business Analysts on a weekly basis. • Recognized by the merchandising director and given a full-time Business Analyst’s role for the last 4 weeks of my internship to support a cross-functional team due to my quick learning and competency.

Brampton, On

• Retrieved, created and organized client databases curated over 14 years. • Initiated a social presence for the brand in 2012 on Facebook and Twitter.• Collected and created content for communication via multiple-platform social media.• Started a monthly e-newsletter with an audience of 3500+.

Brampton, On

• Managed/set-up/repaired props for functions - weddings, receptions, fundraisers, corporate event, and trade shows.• Coordinated co-workers and effectively delegated work on-site to meet deadlines. Responsible for on-site inventory.• Collaborated with contractors (audio/visual teams, venue staff) to meet client expectations.

Vaughan, On

• Responsibilities included sales and merchandising, customer service and cash management.• Re-stock and replenishment of on-going and new shipment/merchandise.

Bachelor'S Degree, Commerce: Business Management (Marketing Major, Professional Communication Minor)

Activities and Societies: Ryerson Marketing Association (2013-2015)

Education record