Jaye Snyder Email & Phone Number

Greater Minneapolis-St. Paul Area

Project manager and market researcher helping organizations make better decisions by understanding driving thoughts, opinions and opportunities. Industry experience includes: Hospitality, Healthcare, Fintech, Food and Consumer Products, Marketing and Nonprofits.

Edina, Minnesota, United States

Edina, Minnesota, United States

Greater Minneapolis-St. Paul Area

Led the growth and engagement of a Salesforce-based consumer database to fulfill requirements for qualitative and quantitative research engagements with 60-70,000 consumers tested annually. Created digital marketing, marketing automation, audience segmentation and brand strategy. Managed team of 20, a customer care contact center and a budget of $1.5M.

Greater Minneapolis-St. Paul Area

Recruited by the CEO to develop and build a new area of programming and service for the 107-year old social service agency addressing hunger and related poverty issues. Directed and managed all aspects of the multi-faceted program including strategic positioning and planning, organizational development, direct service, advocacy, operations, collaborative community partnerships and engagement.

Greater Los Angeles Area

Contributed to the Endowment, Advocacy, and Marketing & Communications Committees.Raised awareness and profile of national organization in the Twin Cites through strategic outreach.

Maplewood, Minnesota

Contributed to Strategic Planning, Resource Development, Advocacy & Community Relations and Advancement Committees.Initiated Second Harvest’s planned giving programs which established vehicles for long-term sustainable giving.

Minnetonka, Minnesota

Responsible for directing and overseeing communication to the company’s constituents, including management, employees, shareholders, media, industry and trade, and communities in which the businesses operated. Served as spokesperson and oversaw media relations for 8 properties in 4 states. Instituted internal communication system enabling the organization to ensure quality communications to its 14,000 employees in multiple locations. Implemented comprehensive problem gambling initiative (developed policies, marketing, training, and public awareness that received national recognition). Initiated charitable giving agenda and related social/community involvement programs.

Greater Minneapolis-St. Paul Area

Manager in corporate team responsible for strategic planning and supervision of marketing operations with over $20 million in annual expenditures. Contributed to development of annual plans and budgets and new program development, in the areas of database marketing, market research, public relations, promotions and special events, and guest services. Designed branding strategies for multiple advertising departments. Audited for consistency and opportunities to improve process and cost structure. Consulted and advised on organization and staffing. Conducted multiple ad agency reviews. Produced a wide variety of communication products including corporate advertising and financial communications, as well as logo and identity systems. Developed video and print collateral for sales, marketing, recruiting, training, and corporate image purposes.

Greater Minneapolis-St. Paul Area

Created and implemented programs to effectively position two properties (Grand Casino Hinckley and Grand Casino Mille Lacs owned by the Mille Lacs Band of Ojibwe) as the premier casino resorts in the Upper Midwest. Supervised multiple advertising, direct marketing, and promotional projects with responsibility for creative conception through final production and placement. Provided day-to-day direction, both strategic and creative, to outside advertising agency.

Bachelor Of Arts (B.A.), Communication And Media Studies

Dean’s List Recipient: Donald R. Moore Leadership Award

Education record

Graduate School Of Business, Executive Development