Vina Klein Email & Phone Number

Minneapolis, Minnesota, United States

2024:KFC: Focus group research with kids and parents to explore meal innovationHershey Co: Building Category and Shopper Insights stories as strategic tools for internal teamsBest Buy: Design and moderate online activity board plus in depth interviews to uncover growth opportunities and barriers for digital presenceAlida x RBC: Developed engagement blueprint for online panel activities through stakeholder interviews to understand key questions for end users2023:Boston Scientific: Insights management and synthesis of learnings from previous research to extract key insights across multiple years of studies to create turnkey tool for internal useAlida x Bell Media: Developed engagement blueprint for online panel activities through stakeholder interviews to understand key questions for end usersKendra Scott: Research Project Manager driving key Market Research initiatives by managing vendors, deliverables, and timelines while also identifying future work and assessing vendor bids for execution2022-2023:Knit: Advisory Board for product testing, feedback on user experience and usage cases while managing platform trial across several projects and users to gather constructive feedback and supporting testing team 2022:Ulta: In-market associate interviews with store associates to understand barriers for success2021-2022:Compeer Financial: Client Experience Strategist driving key initiatives in building a Client Experience practice at Compeer Financial and building partnerships within organization as well as vendor partners. Managing and driving foundational research projects spanning a $1.5MM: Building Client Experience Data Ecosystem, Client Journey Mapping, Client Segmentation, Proxy Segmentation, Predictive Analytics, Client Lifetime Value, Concept testing, Facilitated workshops

Minnesota, United States

Management consulting with a focus on client experience, market research, consumer insights, shopper insights, strategy, marketing, category management, messaging, innovation, business development, organizational development, consumer products, and retail.Projects:2024: Hershey, Best Buy, Alida x Royal Bank of Canada, KFC2023: Boston Scientific, Kendra Scott, Lilokwi, Knit, Alida x Bell Media, KFC, Moscoe Group2022: Compeer Financial, Lilokwi, Ulta Beauty, Knit2021: Compeer Financial

Leading strategic insights across Cosmetics and Skincare for Target sales team, supporting all consumer brands: L’Oréal, Maybelline, NYX, Garnier, and essie.Bringing best in class market and shopper insights to both L’Oréal sales team and Target partners.

Minneapolis

Supporting Cosmetics and Skincare businesses nationally for Target through:-Account JBP Management for Cosmetics + Skincare-Supply Chain and Inventory Management of L'Oreal Paris Cosmetics + Skincare businesses, focusing on opportunities for inventory optimization-Forecasting shipments in planning process-Project management of early eComm launches, Transition, Displays, and Promotional Events

Consumer insights expert supporting Yogurt category innovation initiatives. Working closely with cross functional business teams on several initiatives to grow yogurt category through segment growth and innovation, reaching new consumers, and expanding General Mills category relevance through primary research focused on 'consumers first'. Leading guidance on real world experimentation and a myriad of consumer focused learning methods and tools.

Greater Minneapolis-St. Paul Area

Primary consumer insights expert supporting Snacks category expansion initiatives. Worked closely with cross functional business teams on several initiatives to grow new categories, reach new consumers, and expand General Mills capabilities through primary research focused on 'consumers first'. Leading guidance on real world experimentation and a myriad of consumer focused learning methods and tools.• Led business team to build knowledge and intuition to enter new category of hummus with Food Should Taste Good brand• Led business teams in qualitative research to inform innovation for Larabar, pushing brand towards leading edge innovation and new platforms (Superfood Bars, Larabar Bites)• Defined consumer segments and facilitated business team learning on wellness consumers

United States

Primary research method expert acting as Project Director on cross functional in-context experimentation teams, managing and driving new item innovation research through partnerships with clients (marketing/brand teams). Qualitative learning in early stages of product idea and concept development. SME on in context experimentation research methods, leading and training local as well as international (UK, China, Brazil) teams on methods for innovation research.

Minneapolis

Managed and led dynamic team of 7 Field Selling Assistants supporting 50+ account managers nationwide. Led key continuous improvement initiatives to improve work processes and efficiencies, leading to Sales-wide award and recognition. Project Lead for several key initiatives in National Geography Sales Region involving Global Business Solutions team in Mumbai, partnering with cross boundary groups to bring innovation and optimization to regular work tasks and streamlining resources.

Greater Minneapolis-St. Paul Area

Managing Business Development Team of 7 for National Geography Sales Region supporting 50+ customers across the U.S.

Minneapolis

National Category Manager for Soup driving best in class assortment, distribution and shelf placement strategy. Built best in class soup platform that were used nationwide by sales teams. Provided ongoing support, insights, and expertise on soup category to sales teams. Re-defined the definition of 'Soup' for General Mills by casting wider net on view of category, bringing in Dry Soup as part of total view. Re-focused shelf strategy to better align with market and consumer trends, resulting in turnaround of business after several years of softness.

Houston, Texas Area

Customer Account Manager calling on several accounts within the Grocers Supply Group in greater Houston and San Antonio areas. Direct sales in diverse market varying from high Hispanic consumer concentration to small town local shops.

Customer Trade Analytics Team - Supervalu Region • Created Competitive and Internal analysis for Supervalu Region Accounts• Restructured tracking tool for Supervalu team to better monitor available funds and trade programs• Developed recommendations on merchandising strategy based on effectiveness and efficiency• Provided analytical support/expertise to Trade Marketing, Business Development and Category Management Departments with an assessment of all trade and promotional programs.• Updated key tools in analyzing performance and efficiencies across all key Supervalu customers and business categories• Built and delivered presentations of analytical results and insights at Planning Meetings. • Worked with National Category Management to deliver division key category initiatives on product, placement, pricing, promotion, and performance.

• Overall business support to National Retail Organization consisting of 500+ members• Customized weekly communication of key division news via NRO Newsletter to field• Compiled New Item Sales Materials for 500+ sales force• Refined and developed Category Overview reports across all category divisions• Promotion reporting of Free Standing Inserts across all domestic markets• Responsibilities for 2-4 Minneapolis retail customers as Retail Sales Representative• Coordinated and Planned annual Region Meeting for 70+ members

• Category Management support for Mid America (Central) Region• Process and update Category Reviews for Spartan across several categories• Create customized sales materials for specific customers across several category divisions• Work with Key Account Manager to develop customized Cereal Sell Sheet tool for key St. Louis account, Schnucks

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Delta Sigma Pi Professional Business Fraternity)Dual majors: BBA Marketing and International Business Minor.

Bachelor Of Science In Communications, Advertising

Bachelor Of Business Administration (B.B.A.), Marketing & International Business

Activities and Societies: Delta Sigma Pi Professional Business Fraternity

Business

Education record