Jay Farmer Email & Phone Number

Cincinnati, Oh, Us

United States

Led new customer acquisitions improvements generating $8 million in co-manufacturing shelf-stable food sales for Foodservice and Grocery channels.• Led process improvements to commercialization, sales capabilities, insights, and sales training. • Automated lead-generation workflow and partnered with MBA Capstone programs across country to improve digital marketing capabilities.

Cincinnati Metropolitan Area

Led strategic development and execution of national strategy and franchise’s local store marketing plans. • Partnership with the Cincinnati Reds for radio, digital and in stadium advertising.• Implemented Meltwater as a social listening and media monitoring tool.

Led team of 10 in category leadership, insights, and strategic account management across Broadline Distributors for a $10 billion Foodservice channel.- Execution of RFPs, created strategic insights platforms and playbooks each quarter, providing enabling customer activations.- Let creation of annual Customer and Channel Strategic Plans.- Spearheaded project, efficiently prioritizing operators and products in a simplified workflow, leveraging artificial intelligence, industry platforms, claims data, and CRM with expected incremental revenue of $80 million annually.

Cincinnati Area, Ky

Built and led team of 6 improving sales processes, systems, and KPI analytics to facilitate enhanced customer visibility, digital customer experience, decision-making, and sales performance for $10B foodservice business.- Championed design, process improvement, implementation, integration, data enrichment, workflow automation, training and adoption of Sugar CRM and Microsoft Dynamics CRM across Commercial organization for 750+ team members.- Modernized analytical capabilities and drove improved decision-making through data visualization improving sales activities (the “HOW”) and influencing sales objectives (the “WHAT”) to drive business results for Foodservice.- Created pipeline management process, cross-selling/upselling opportunities, white space opportunities, and growth prioritization across Commercial and Non-Commercial foodservice industry.- Optimized customer segmentation through Ideal Prospect Modeling.- Directed product optimization team, reducing underperforming items and increasing profitability and plant efficiencies across 2,500 products.

Cincinnati, Ohio, United States

Owned strategic planning, brand management, product management and innovation for $250 million Philly Steaks, Sandwiches, and Johnsonville categories across Foodservice.

Sales & Marketing Director, RMH Foods - Grocery and ClubSenior Category Manager, John Morrell - GroceryCategory Manager, John Morrell - Grocery and Deli

Pittsburgh, Pennsylvania, United States

Associate Brand Manager,9Lives | Assistant Brand Manager, Private Label | Production Planning & Inventory Control

Mba, Marketing

Ba, Communication

Bachelor Of Arts - Ba, Communication, General

Master Of Business Administration - Mba, Business Administration And Management, General